Apple hanging billboards on skyscrapers and buildings around the world to showcase iPhone 6 photography

B_Ed5BMVAAAugOx

As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6′ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.

In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …

Read more

Opinion: Apple TV should get these 10 updates at next week’s event, but probably won’t

appletv3

Nearly eight years have passed since Apple released the first-generation Apple TV, a product originally hyped as “something really special” but quickly demoted to a “hobby” after initial sales fizzled. The second-generation version arrived with much less fanfare in late 2010, and the modestly tweaked third-generation model got a mere five-minute launch at a March event three years ago. Since then, there’s been plenty of evidence that Apple was working on updated hardware, a major partnership with cable companies, and major new content deals, but apart from the quiet addition of new channels, nothing’s actually happened.

Since total Apple TV sales remain soft by comparison with Apple’s other product lines, next week’s fashion-focused and celebrity-packed Apple Watch special event would be a great opportunity to launch an updated Apple TV to a broader audience. The current-generation Apple TV is older than its predecessor was when Apple replaced it, and there are at least 10 software and hardware tweaks that could fundamentally improve the Apple TV experience. Here’s our list of 5 features Apple TV really needs, and 5 features it would really benefit from having…

Read more

Apple Stores will now allow customers to test in-ear headphones before buying

Apple has always allowed customers to test over-ear headphones

Apple has always allowed customers to test over-ear headphones (Getty)

Apple will begin allowing prospective customers to test out in-ear headphones prior to purchase within Apple Stores, according to several employees. Due to sanitation concerns, Apple has been reluctant to allowing customers to try out in-ear headphones, but a new solution called Demo Kits will solve this problem. Beginning this week, when a customer is interested in purchasing in-ear headphones, an Apple Store employee will have the ability to create a custom Demo Kit that holds up to six different models of in-ear headphones. These kits will include a fresh pair ear tips and alcohol cleaning wipes so that the try on process is sanitary…

Read more

Apple releases first OS X 10.10.3 Public Beta with new Photos app

Apple today released the first Public Beta of the upcoming OS X Yosemite 10.10.3. The new release includes the iCloud-based Photos application for the Mac, new Emojis across the system, and simpler login to Google accounts for profiles with two-factor authentication enabled. This beta is labeled as build 14D87, which is the same as the second 10.10.3 beta for developers, which was released a week ago. The Public Beta is available in the Mac App Store Software Update tab for registered beta users. Apple plans to release the first Public Beta of iOS 8.3 in mid-March, according to sources. Thanks, DJ!

Read more

Review: CM4’s iPhone 6 and 6 Plus Q Card Cases are high-class wallets at affordable prices

qcardcase-1

Our editors all have their favorite wallet cases for the iPhone 6 and iPhone 6 Plus: Seth’s top pick is Pad & Quill’s Little Pocket Book, Ben’s fondest of Mujjo’s Leather Wallet Case, and up until now, my pick — based more on material quality than practicality — has been Twelve South’s BookBook. Each of these cases picks up where Apple Pay leaves off, carrying a handful of credit cards and a little cash for the (still numerous) times when wireless payments aren’t an option. But most of the cases haven’t properly balanced practicality and protection.

That’s where CM4’s Q Card Cases for iPhone 6 ($32-$40 at Amazon) and iPhone 6 Plus ($32-$40 at Amazon) come in. Their MSRPs are tied with the most affordable wallet cases I’ve previously seen for the new iPhones, combining the slim protectiveness of a TPU iPhone case with the look and feel of a leather wallet. While the standard $40 cases use realistic-looking faux leathers, CM4’s Limited Edition versions use genuine leather and pack-in simple plastic screen protectors for $60 each (iPhone 6, iPhone 6 Plus). Below, you’ll see why it’s hard to go wrong with any of the Q Card Cases…

Read more

Cook teases ‘ton’ of Apple Watch announcements, including Panera Bread, Salesforce enterprise & fitness apps

Screenshot 2015-03-02 08.00.42

In addition to discussing the international Apple Watch launch and accessibility efforts at a briefing in Germany, Apple CEO Tim Cook teased “a whole ton of announcements coming shortly about all of the apps coming” for the Apple Watch, according to employees in attendance. Cook first highlighted the use of the Apple Watch in hotels by saying that “some of the best hotels in the world” will allow Apple Watch users to use the wearable to unlock room doors.

Additionally, Cook said that the Apple Watch hotel applications will even be able to replace the check-in processes for some hotels. “So people are beginning to think about doing not only cool things with their apps, but how it changes their whole business,” Cook said. As highlighted at the first Apple Watch event in September 2014, Starwood Hotels has already announced that it is working with Apple on an app for the Apple Watch…

Read more

Apple puts Environment VP Lisa Jackson in charge of boosting accessibility efforts

Screenshot 2015-03-02 07.25.30

Apple Watch Accessibility Settings

Apple told employees during a week at the flagship Berlin Apple Store in Germany that the company will increase its focus on product accessibility by putting executive Lisa Jackson in charge of the efforts, according to people in attendance. Asked by an Apple Store employee if the Apple Watch will include accessibility features, Cook reportedly replied:

Read more

Review: Anker’s 2nd Gen Astro E7 triples any iPad Air’s run time with an insane 25,600mAh of power

astroe7-1

There are hundreds of external battery packs out there, and most of them are highly similar to one another: cosmetics aside, their capacities, features, and pricing tend to be predictable. Anker’s 2nd Gen Astro E7 ($80) is a complete outlier. It has the highest capacity of any external battery pack I’ve ever tested, yet it’s priced competitively with products that deliver half as much juice.

If you have an iPad or plan to carry your iPhone around without access to wall power, Astro E7 is as close to a must-have battery as I’ve seen. Delivered in efficiently designed, eco-friendly packaging, it quickly earned a place in my personal travel bag, for reasons I’ll explain below.

Read more

Tim Cook says Apple Watch will be available outside U.S. in April

tim-cook-apple-watch

Speaking at the Berlin flagship Apple Store last week, Apple CEO Tim Cook told employees that the Apple Watch will not be exclusive to the United States in April, according to employees in attendance. Specifically, Cook said that the Apple Watch will launch in Germany during the month of April. It’s possible that the Apple Watch will launch first in the United States in early April, with Germany and other countries following later in the month, but it definitely appears that the Watch’s rollout will be more aggressive than the first iPhone and iPad launches…

Read more

Apple & IBM partnership delivers 3 new enterprise iOS apps

Apple IBM Advisor Alerts

Apple and IBM today unveiled three new enterprise apps developed for iOS as part of their ongoing ‘IBM MobileFirst for iOS’ partnership. The new apps include Advisor Alerts, Passenger Care, and Dynamic Buy. The three apps, a combination of both iPhone and iPad software, join the original set of 10 announced last year and another new app recently announced bringing the collection of apps announced under the deal to 14 total across eight industries including retail, banking, and transportation.

Read more

Apple Watch tour of world’s fashion magazines reaches Hong Kong

east-touch

Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread.

The Apple Watch has so far been featured Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”

Check out the other photos from East Touch below …  Read more