Adobe today updated its Premiere Elements and Photoshop Elements for Mac and PC.  Adobe is touting ‘magic’ in this upgrade saying:

“The Photoshop brand has been creating groundbreaking imaging magic for 20 years, and Photoshop Elements has been making that magic accessible to mere mortals for nearly a decade. The Content Aware Fill technology introduced with Photoshop CS5 is one of our most exciting innovations ever, so we’re thrilled to be able to make it accessible to photo and video enthusiasts in this latest Elements release.”

Content Aware Fill is a pretty awesome technology.

Abobe is offering a $20 rebate on each bring the price down to $80 each or buy both together for $150-$30 rebate = $120.

For an additional $50 Adobe offers a plus package which gives users 20GB of online space to share their media.

Here’s a demo of the content aware fill on Photoshop CS5

Photoshop Elements Product Description

Simply unlimited! The newest version of the #1 selling consumer photo-editing software, Adobe Photoshop Elements 9 delivers powerful yet easy-to-use editing options that help you tell your life stories in amazing ways. Make every photo look its best. Quickly share your memories on Facebook; in Online Albums; and in printed photo books, cards, calendars, and more that look just the way you want. And automatically organize and help protect all your photos and video clips.

Adobe Photoshop Elements 9--Organize

Quickly find, view, and protect your photos and videos in a powerful media-management hub.
Adobe Photoshop Elements 9--Improve

Easily make every photo look its best.
Adobe Photoshop Elements 9--Create

Create photobooks, scrapbook pages, calendars, and cards that look just the way you want.
Adobe Photoshop Elements 9--Share

Easily share your photos via email, on Facebook, or on your web site.

Now enjoy a complete solution for photos whether you use Microsoft Windows or Mac OS.

Do It All With One Powerful Yet Easy-to-Use Product

Use Adobe Photoshop Elements 9 software for all your photo needs. Manage, edit, and enhance photos; make photo creations that look just the way you want; share in print, on the web, and on popular devices; help protect photos with automatic online backup and 2GB of free storage; and view photos virtually anywhere you are.

Experience the Ultimate Media-Management Hub

Quickly organize all your media in one convenient place. Find your best photos and clips–or photos that feature specific people–fast, thanks to automated options. Then dive into a full range of creative activities and start enjoying your memories.

Go From Flawed to Phenomenal in Seconds

Get just the photo fixes you’re looking for with one-step shortcuts that whiten teeth and make skies a vibrant blue. When you perform one-step photo adjustments–including color, contrast, and lighting–you can quickly choose the best result from a group of adjustment previews. And instantly unclutter a photo and beautifully blend in the background.

Dramatically Transform Your Photos With Easy-to-Use Options

Convert your color originals to elegant, nuanced black-and-whites, or use color curves adjustments to get the perfect exposure.

Count on Step-by-Step Assistance

Want to easily fix a scratch, create a reflection effect, or design a scrapbook page? Get help with key steps to get the results you want fast.

Easily Create the Perfect Photo

Take advantage of amazing Photomerge technology to easily match the style of one photo to another; create fuller panoramas, perfectly lit shots, and great group shots; and combine elements of different faces for entertaining results.

Get Creative Inspiration

Bring your ideas to life with relevant how-tos that appear just when you need them. New how-tos help you explore creative possibilities.

Show off Your Creativity With Flexible Layouts

Make amazing printed photo creations like scrapbook pages, photo books, calendars, and cards. Choose your level of control: Create in minutes using professionally designed templates, or let your creativity run wild and access every photo-editing option from directly within your layout. Get fun, fresh looks with new artwork and templates.

Share Experiences in Fresh, Exciting Ways on the Web

Show off your photos in one-of-a-kind Online Albums with your choice of animated templates, including all-new options for sharing photos and videos together with music. Adobe Flash technology lets viewers interact with your photos for an entertaining experience. And share via public or private galleries–friends and family won’t have to register to look.

Top New Benefits

Instantly Unclutter or Repair Photos

Is your photo cluttered with telephone wires, tourists, or passing cars? Make unwanted elements vanish with one stroke of the enhanced Spot Healing Brush, which beautifully blends even the most complex background. Also instantly fix old or torn photos so you can make new prints.

Easily Match a Favorite Photo Style

Want to imitate a favorite photography style, like a dramatic high contrast or a beautiful color tone? Photomerge Style Match analyzes the stylistic qualities of any photo you choose and then automatically applies those qualities to another photo.

Create Fuller Panoramas

Easily create your best-looking panoramas yet. With its enhanced blending capabilities, Photomerge Panorama fills in jagged edges as it automatically stitches together multiple horizontal or vertical photos.

Create Stunning Photo Effects

Easily create stunning effects that enhance your photos with professional style. New Guided Edits help you create pop art masterpieces, reflection effects, perfect portraits, and more.

Create Richly Layered Photos

Bring new sophistication to your photos. Reveal one portion of a photo through another photo by using layer masks to control the transparency of specific areas.

Create the Way You Want

Make photo creations the way that works best for you thanks to Basic and Advanced design modes that let you choose your level of control.

Premiere 9 Elements Product Description

Incredible movies, effortlessly! Adobe Premiere Elements 9–the newest version of the #1 selling video-editing software–delivers powerful, automated moviemaking options, professional-quality effects, and optimized HD and SD editing. Share quickly via convenient web DVD viewing experiences and on disc, mobile devices, Facebook, and YouTube. Automatically organize and help protect all your video clips and photos. And now enjoy a complete solution for videos whether you use Microsoft Windows or Mac OS.

Adobe Premiere Elements 9--Organize

Quickly find, view, and protect your clips and photos in a powerful media-management hub.
Adobe Premiere Elements 9--Editing

Choose automated moviemaking options to help take the work out of video editing.
Adobe Premiere Elements 9--Enhance

Easily add motion graphics, effects, transitions, disc menus, and more.
Adobe Premiere Elements 9--Share

Easily share your movies on virtually any screen, from mobile devices to HD flat screen TVs and YouTube.

Now enjoy a complete solution for videos whether you use Microsoft Windows or Mac OS.

Do It All With One Powerful Yet Easy-to-Use Product

Use Adobe Premiere Elements 9 software for all your video needs. Import and organize your video clips, and edit them together yourself or use automated options. Make your movies look like professional productions with amazing special effects, sound, titles, and Hollywood-style motion menus. Quickly share via the web, disc, and virtually anywhere else. Help protect your media with automatic online backup and 2GB of free storage–and view videos and photos virtually anywhere you are.

Create a Polished Movie Instantly

Take advantage of creative techniques from Hollywood directors with InstantMovie, which automatically edits together your best clips with coordinated music, titles, effects, and transitions from your choice of movie theme. Customize anything to get just the results you envision. All-new themes are included.

Save Time With Automated Options

Make movies with less effort. Adobe Premiere Elements can automatically fix shaky footage and color and lighting problems, trim away all but your best footage, and balance audio elements to give you professional-quality sound throughout your movie.

Quickly Find the Clips You’re Looking For

Want to find your best video clips or clips that meet a particular set of criteria? The Auto-Analyzer automatically tags your footage and photos for quality and interest, and a variety of smart search options makes it easy to zero in on just what you need.

Make Movies With Drag-and-Drop Ease

Create your story fast in the Sceneline, an easier alternative to the more traditional video-editing Timeline. Make your movie by simply dragging and dropping thumbnails of your clips, transitions, and effects.

Edit and Preview in One Convenient Place

Edit and view your movie in one convenient place–the large Monitor window–where you can easily trim and split clips, drop filters and effects right on a frame, create fun picture-in-picture effects, type titles and text right on the screen, and more.

Add Professional-Quality Effects and Transitions

Add entertaining graphics that automatically follow the action in your movie. Easily combine elements from different scenes for entertaining results. And add visual appeal with hundreds of amazing special effects and TV-style transitions, including several all-new options.

Energize Your Movies With Music

Use SmartSound to add a variety of musical soundtracks that automatically adjust to perfectly match the length of your movie. Even synchronize scenes to the beat of your soundtrack.

Get Creative Inspiration

Bring your ideas to life with relevant how-tos that appear just when you need them. New how-tos help you explore creative possibilities.

Conveniently Share Your Movie and Enjoy the Latest Technology

Follow easy steps to create your movie once and then share it on disc, the web, or mobile devices–even treat friends and family to an interactive web DVD viewing experience. Share on high-quality HD or Blu-ray Disc so you can enjoy your movie on virtually any screen, from your iPod to your HD flat screen TV.

Top New Benefits

Share in an Exciting New Way on the Web

Debut your movie with a convenient, interactive web DVD viewing experience. Easily share your movie—complete with a scene index and chapter menus—on Photoshop.com or your own website.

Quickly Share Videos and Photos on Facebook

Conveniently share videos and photos on Facebook directly from the Organizer, which automatically optimizes your media so it looks its best.

Easily Import From Compact Camcorders and More

Easily bring in video from compact camcorders like Flip cameras and DSLR still cameras. Easily fix audio problems—Easily reduce background noise and fix problems with audio volume and clarity so your movie has high-quality sound from start to finish.

Jazz up the Action

Give your movie an eye-catching cartoon look. Choose from a variety of animation styles, and customize as you wish.

Enjoy Optimized HD Editing

Experience fluid responsiveness and high performance when editing video, even HD.

Now Available for Mac

If you use a Mac for your videos, you can now enjoy the power and simplicity of Adobe Premiere Elements software. Choose automated options to effortlessly create incredible movies or enhance your movies with professional-quality effects and Hollywood-style motion menus. Then share your movies on the web, disc, and virtually everywhere else, help protect them with automatic online backup and 2GB of free storage, and view them virtually anywhere you are.

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