Say what you like about Apple, but when push comes to shove part of the reason for its success is that at heart, consumers love their Macs.
The table shows us the results of an American Customer Satisfaction Index survey which showed Apple totaled a 86, (up from 84) out of 100 for the past 12 months. The company has hit a new high in customer satisfaction.
To be fair, competitors appear to have ramped up their game, PC satisfaction has increased across the board, but right now consumer are happier than they’ve ever been with their computers.
“The biggest asset Apple has had for a long time is its commitment to innovation,” said David VanAmburg, managing director of ACSI
HP, Dell, Acer and other PC makers also achieved higher ratings this year than they did in 2009: They all tied with a satisfaction rating of 77.