iPad 2 ads shot by David Sims in New York last month

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November 6, 2010 at 6:22 am

Although we didn’t learn as much as we’d like, we hear that Apple was filming ads for its upcoming iPad 2 late last month at New York’s Pier 59 by British photographer David Sims.


Commercial shot by David Sims

The iPads used in the shoot were all current generation models which will be swapped out with the new ones in post production.  One of the participants told us that even though there weren’t any new products on the scene, everyone had to sign non-disclosure documents and security was tight (Apple’s MO and whoops!).

About the only thing we can infer from this from a technology standpoint is that the iPad 2′s will be roughly the same size as the current models… and they aren’t too far off now.

Pictured above is some of Sims work for Pepe Jeans.  Others below: