It looks like TJ Maxx bought the iPads at retail ($500) and are selling them sporadically for $399 for publicity at $100 per iPad loss.  It looks like the publicity stunt worked and a bunch of shoppers got a cheap iPad.  Well done!

Sherry Lang, SVP of Global Communications for TJX told Fortune:

“We have received many inquiries about a particular famous maker high tech item recently sold in our stores.  As an off-price retailer, our business provides an ever-changing selection of great finds of famous maker apparel and non-apparel categories at excellent values.  In other words, our mission is to offer a treasure hunt of great values, every day.  Earlier this week, a small number of T.J.Maxx and Marshalls stores received a very limited quantity of first quality electronic tablets that were sourced from a retailer. Our customers have come to know and shop us for the exciting and unexpected values we offer on a daily basis.”

Image: Engadget

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