Southwest Airlines partners with iTunes for InAirtainment

The no frills airline is now slangin iTunes media as it looks to satiate its customers in-flight entertainment needs, according to Variety magazine.

The airline has launched InAirtainment as a website that sells music, TV shows and movies through Apple’s iTunes Store.

Southwest said it receives a small percentage of the sales generated by each download. Apple’s iTunes Affiliates program typically pays a 5% commission for revenue generated by links to the iTunes store from websites and emails.

“We want our customers to be able to find all their travel needs at Southwest.com and a big part of traveling is loading up on songs, movies, and all the television you’ve missed during the week,” Southwest spokesperson Whitney Eichinger told Variety. “Our new InAirtainment page allows customers an easy in to iTunes and we offer special deals to customers booking through our site like the 20 free songs we are offering with the announcement.”