We continue to get reports of the new Final Cut Pro suite and thought we’d share this one from a notable major network video editor:
I am definitely expecting the new FCP to be previewed [at NAB]. This is a really cheap, yet effective way to launch this product. 99% of the room will be very pro-Apple people. The buzz from this could be huge. I met with one of the guys who was at that secret meeting in Cupertino and he told me that Apple will ship it this Spring and that “it is to editing what Henry Ford was to Cars.” He also said that “It was more focused on maximizing multicore hardware utilization.” Other vague notes were that it was typical of Apple to make software “for the masses and not just for the ‘pros.'” In my opinion, It seems that Apple is not necessarily trying to please Editors with this iteration of the software so much as it has made some revolutionary new product that will please any Creative. Also, he hinted to some sort of iOS-feeling interface. Finally, as with Avid, there will probably be some element of “cloud” or “remote” editing abilities.
He also noted that Kevin Smith’s talk for Avid had been shuffled around, possibly to make room for an Apple Keynote. Thanks MK!
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