http://socialcam.com/videos/fkSOJFD9/embed?utm_campaign=web&utm_source=embed

Sure it is just a different color (with perhaps an improved proximity sensor) but that isn’t stopping some apple aficionados from waiting in long lines. ┬áHere’s the lineup in Hong Kong where the white iPhone goes on sale in just under an hour.

Thanks @dpdesilva and @chrisdata and @hypercasey