Huffington Post cofounder and leader Arianna Huffington announced today the publication’s plan to release a new iPad magazine called the “Huffington.” The Huffington will take the content from the publication’s 500 editors and reporters and allow readers to interact with it on the iPad in a more natural magazine-like experience. Readers will also be able to comment on the content, much like on the Huffington Post website.
Huffington’s content will emphasize the rich — and richly rewarding — interactions that come from uninterrupted time spent in the company of creative minds. We now have nearly 500 editors and reporters and produce between 70 and 80 original reported stories each day. We have plenty of jewels on the site, and Huffington is our way of selecting among those jewels and putting them in the perfect setting. That means sophisticated design, stunning photographs and video, and typography that’s sharper than any print publication could provide. And it includes rich, colorful full-screen ads that are far away from the maddening crowds of banner ads, pop-ups, and drop-downs.
There’s already an official “Huffington Post” app on the iTunes App Store; although, this version sounds more like a magazine with higher quality pictures and typography. Nonetheless, the Huffington sounds a lot like The Daily.