Following a report late last month that T-Mobile would encourage unlocked iPhone users to switch carriers by advertising savings of $1,500 over two years versus AT&T, a report from TmoNews this morning claimed sources have indicated stores are preparing to display or possibly demo unlocked iPhones on T-Mobile’s 3G network. According to the report, store managers are being “asked to activate a new microSIM before the end of August, but not told what device it would used with.”

All the intel streaming in seems to point to a “bring your own iPhone” demonstration in store, which lines up perfectly with what T-Mobile’s been saying all along for their refarmed network. We’re also told that these in store displays all align with T-Mobile’s “selling against the iPhone” strategy in the hopes that customers will be enticed by bringing their own device, and pairing it with T-Mobile’s newly launched unlimited data plan.

We reported on several occasions recently that T-Mobile was making a big push for its iPhone-compatible 1900MHz 3G network and even made the 4G HSPA+ network it is testing available to WWDC attendees in June. As previously announced at the end of last month, the carrier is officially rolling out its unlimited 4G data plans nationwide today. While there is no clear information on when the carrier will start rolling out “bring your own iPhone” advertisements and in-store demo initiatives, we will likely hear more from T-Mobile in the coming weeks as the new iPhone is expected to launch this month.

T-Mobile Celebrates 10 Years of Innovation With Launch of Unlimited Nationwide 4G Data Plans

From the iconic Sidekick to industry’s only national Unlimited Nationwide 4G Data plan, T-Mobile continues to reinvent the mobile experience

BELLEVUE, Wash. — Sept. 5, 2012 — T-Mobile USA, Inc. marked the 10th anniversary of its T-Mobile brand in the United States by making its new Unlimited Nationwide 4G Data plan available in stores today. The plan underscores T-Mobile’s longstanding focus on delivering customer value and service excellence through constant innovation.

“Since our inception, we’ve always strived to shake up the industry with plans, network capabilities, and innovative products and services for our customers,” said Brad Duea, senior vice president, product management, T-Mobile USA. “Today’s release of our Unlimited Nationwide 4G Data plan continues our tradition of bold moves that enhance the customer experience and change the way wireless is done.”

T-Mobile USA established its nationwide brand in September 2002 and has been quietly innovating ever since, beginning with Sidekick®, the first all-in-one wireless device with an unlimited data plan for consumers. The company is now one of the largest employers and best-kept secrets in the Seattle area, built on a legacy of wireless industry firsts, including these:

First Personal Coverage Check (2005) – Provided consumers with transparent view of network coverage where they live and work First Wi-Fi Calling Service in U.S. (2007) – Allowed voice calling over Wi-Fi

First Android phone – T-Mobile G1™ with Google™ (2008) – Kicked off wave of subsequent Android offerings

First U.S. carrier to launch an HSPA+ network (2009) – Today, T-Mobile’s fast and dependable nationwide 4G network is available in 229 markets, reaching well over 220 million people

First to break from Subsidy Model (2009) – T-Mobile’s Even More plans and later Value Plans allow customers to pay for their devices over time or to bring their own devices to T-Mobile

Today marks another first: T-Mobile becomes the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data. Featuring no data caps, no speed limits and no overages, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience for data-hungry smartphone customers. The Unlimited Nationwide 4G Data plan is available at T-Mobile retail stores, on http://www.T-Mobile.com/unlimited-data-plan, and through select
dealers and national retail stores.

To help customers quickly take full advantage of all the cool things smartphones can do — without limits or overages — T-Mobile customers who activate a new two-year contract on an Unlimited Nationwide 4G Data plan will be able to benefit from a sale on select 4G smartphones, including the HTC One S with $0.00 down payment, after $50 mail-in rebate card.1

For more information on the Unlimited Nationwide 4G Data plan and accompanying device sale, visit http://www.t-mobile.com/unlimited-data-plan. For more information about T-Mobile’s decade of innovation, see the
timeline and supporting fact sheet.

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