Lady Gaga introduces her new signarure in-earphone HeartBeats at MONSTER booth at CES 2010 in Las Vegas, NV on January 7, 2010. © RD/ Erik Kabik/ Retna Digital

Jimmy Iovine pictured at the MONSTER booth at CES (Consumer Electronics Show) 2010 in Las Vegas, NV on January 7, 2010. © RD/ Erik Kabik/ Retna Digital