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Though T-Mobile probably has more name recognition than no-contract carrier Cricket, the latter carrier is speaking up about its competitive iPhone plans.

Cricket is making its iPhone plans more affordable starting today, lowing its unlimited calling, messaging, and 1 GB data plan to $50, which has been standard for other devices. Customers can opt for 2.5 GB or 5 GB of data at $60 and $70, respectively.

Customers with two smartphones on a family plan can save $10 for each line at $40 per line for the standard plan.

It appears that Cricket isn’t going to sit back and watch T-Mobile and Virgin run away with pre-paid iPhone sales.