passbook

Customers of Sprint, AT&T, T-Mobile and Verizon will soon be able to receive Passbook tickets, coupons and gift cards via MMS instead of email, allowing easier installation. The announcement was made by  mobile marketing company Skycore on Market Wired.

The recipient of an MMS is instantly alerted on their home screen. An MMS pass recipient simply has to tap an image to view and install it. [...] MMS is ideal because the recipient instantly knows when they’ve received it, and they don’t need to open their email client to find the pass.