Apple-hdtv2

There are a few snippets of AppleTV related news popping up today. The first we take with the usual grain of salt as it comes to us from the often unreliable DigiTimes. The publication has been reporting some more believable stories as of late, but today’s rumor of Apple purchasing 55 and 65-inch Ultra HD TV panels from LG seems to be more rumor than anything else.

Apple has of course been rumored several times to be building a full fledged HDTV to go along with the much expected revamped AppleTV service coming in the the near future. The latest from the usual lineup of analysts points to a launch as early as the end of this year or early 2014. LG and Sharp– two of Apple’s regular display suppliers– would be obvious choices to source panels, but there’s no proof at this point that Apple is beyond the experimenting stage and we’ve heard rumors from more reliable sources ranging from 40-inch to 60-inch in the past.

Next up for today’s AppleTV news is a bit more insight into the company’s current negotiations with cable and media companies. We heard previously that Apple is working with TimeWarner to bring AppleTV integration in the coming weeks, but, according to the NYTimes, its recent hire of Hulu SVP Pete Distad will also come in handy as it negotiates with others for similar apps:

Coming next is an app from Time Warner Cable, allowing some of the company’s 12 million subscribers to watch live and on-demand shows without a separate set-top box. The app will effectively add an Apple layer on top of the TV screen, providing what its proponents say is a programming guide that is far superior to anything offered by Time Warner.

Apple has talked in-depth with other big distributors about similar apps, according to people involved in the talks. Its intent is to collect a fee from distributors in exchange for enhancing their television service and in that way, theoretically, make subscribers more likely to keep paying for cable.

The most recent reports indicated Apple is proposing to pay media companies for ad skips through its upcoming TV service.

In other AppleTV news, Netflix, which remains one of the most popular Apple TV services, today was nominated for two Emmy Awards for its original series. Among the nominations is best drama for “House of Cards” and best actor for Jason Bateman in “Arrested Development,” while both are the first for a series aired only online and not through traditional TV. Unfortunately, Netflix is also receiving a bit of controversy today as a new Tumblr points out the significant cropping the service has been using for movies (via Gizmodo):

Netflix-cropping

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