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VEVO, the popular music video streaming service, is currently developing a new Apple TV application, according to AdAge. The VEVO TV app will, of course, stream content 24/7, and VEVO already has an app for iPhone/iPad/iPod touch, Android, Microsoft devices, and the Roku.

Roku integration into the Apple TV would be as an “app” much like HBO, Hulu, ESPN, and YouTube. The rumored addition of VEVO comes at a time where Apple and Time Warner Cable are reportedly working to strike a deal to bring Time Warner Cable content to the Apple set-top-box.

In recent weeks, Apple has also been adding more functionality to the Apple TV such as the Netflix profiles feature. In testing is a new version of the Apple TV software that allows more seamless device setup over Bluetooth LE with an iPhone. 

Update: AllThingsD says the app could come as soon as this month.