New figures from CIRP reported in Fortune show that Apple wins three times as many smartphone customers from Samsung as Samsung does from Apple: 20 percent switched from a Samsung handset to an iPhone, while only 7 percent switched in the opposite direction.

Unsurprisingly, the biggest chunk of iPhone buyers – 42 percent – were upgrading from a previous iPhone, while the rest were split between those switching from other brands (around 30 percent) and those upgrading from a featurephone (26 percent) – with a handful of first-time cellphone buyers making up the rest.

With iPhone prices higher than the average for Samsung’s range of smartphones, it’s also no surprise to see that the educational attainments of iPhone owners tend to be higher, this being a rough proxy for income.


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8 Responses to “Apple wins three times more customers from Samsung than Samsung does from Apple”

  1. degraevesofie says:

    The report also mentioned that iPhone buyers are younger than Samsung buyers (a bit of a surprise, given the education numbers). The education numbers for Apple seem more or less in line with the U.S. averages (though with a slightly larger fraction of graduate degrees), the Samsung numbers are noticeably below that. (This are U.S. numbers.)


  2. Laughing_Boy48 says:

    Wall Street is only interested in whatever company can flood the market with as many smartphones as possible. It’s not interested in who’s switching from one maker to another. New customers are the only thing that matters. Feature phone users are all buying Samsung smartphones because those consumers are only interested in spending as little money as possible. Samsung has a huge edge selling cheap smartphones. There’s very little Apple can do about that. It’s important to me that Apple can hold customers it already has, but Wall Street is only interested in what new consumers are buying around the globe and Samsung owns that area of the smartphone market. Apple would have to throw away all of its quality standards to compete at the low-end and it’s not even worth the efforts. Why gaining market share at the expense of profit margins is so important to Wall Street, I’ll never quite understand. Platform popularity seems to carry a lot of weight. There must be the perception of security in numbers.


  3. Let me fix this sentence: “20 percent *of the Apple buyers* switched from a Samsung handset to an iPhone, while only 7 percent *of the Samsung buyers* switched in the opposite direction.”

    If, say, three times more people buy Samsung phones than iPhones, then there are as much people switching from Apple to Samsung as vice versa. I don’t know the absolute numbers of Apple and Samsung buyers, but I remember that Samsung sells more phones than Apple, so the title of the post is wrong.


  4. Andoid is NOT exclusive to Samsung.

    All this proves is that Apple lost ~7% of their customers to Samsung.
    And that ANDROID lost ~20% of its users to Apple.
    (Assuming the results are accurate)

    I’m not saying one way or the other.

    Just saying that the theme of this article has NOTHING to do with the results it lists.


  5. Steve Davis says:

    The title is misleading and just simply wrong. I think they need to replace the first occurence of “Samsung” with “Android”. The survey doesn’t’ ask if people switched from Samsung specifically, just Android. I think this poll is a tad skewed since you’re not comparing OS’s, but rather phone brands. Now, let’s compare Android as a whole to iOS. It’s fine to compare the 2 phone brands, but the poll was addressing OS’s, not brands.