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Apple has issued a press release ‘announcing’ that the iPhone 5s and 5c go on sale on Friday. Phew.

Apple® today announced that iPhone® 5s, the most forward-thinking smartphone in the world and iPhone 5c, the most colorful iPhone yet, will be available to customers on Friday, September 20 at 8:00 a.m. local time at Apple retail stores and at 12:01 a.m. PDT at the Apple Online Store (www.apple.com). iPhone 5s and iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

For the 5s, Apple highlights the A7 processor, iSight camera with True Tone flash, and Touch ID. For the 5c, which appears in a new ad, the focus is unsurprisingly on the new design ‘packed with features we all know and love.’ Both handsets, says Apple, “offer more LTE bands than any other smartphone in the world.”

In the US, the new iPhones will be available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers – though you may have to be quick if you hope to grab a 5s on launch day.

Despite encouraging signs on pre-orders for both 5s and 5c, the lack of any hard numbers, coupled with no official word still on a China Mobile deal, is causing a certain degree of nervousness on Wall Street, and it’s notable that the PR provides neither.

Full press release below the fold …  


iPhone 5s & iPhone 5c Arrive on Friday, September 20
CUPERTINO, California—September 17, 2013—Apple® today announced that iPhone® 5s, the most forward-thinking smartphone in the world and iPhone 5c, the most colorful iPhone yet, will be available to customers on Friday, September 20 at 8:00 a.m. local time at Apple retail stores and at 12:01 a.m. PDT at the Apple Online Store (www.apple.com). iPhone 5s and iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.

iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including the Apple-designed A7 64-bit chip, all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5c features an all-new design, packed with features people know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight camera—all while delivering great battery life.¹ iPhone 5s and iPhone 5c both offer more LTE bands² than any other smartphone in the world and include all-new FaceTime® HD cameras.

iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since the original iPhone, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio℠, a free Internet radio service based on the music you listen to on iTunes®.³

Every customer who buys an iPhone 5s or iPhone 5c at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. In the US, the new iPhones will be available through AT&T, Sprint, T-Mobile, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and Apple Authorized Resellers.

Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.⁴ iPhone 5c comes in blue, green, pink, yellow and white and will be available in the US for a suggested retail price of $99 (US) for the 16GB model and $199 (US) for the 32GB model.⁴ iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a suggested retail price of $29 (US) through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers.

¹ Battery life depends on device settings, usage and other factors. Actual results vary.
² LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
³ iTunes Radio will be available with the launch of iOS 7 in the US.
⁴ For qualified customers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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