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Apple Store iPhone 5s and iPhone 5c displays start going up, focus on color

Unsurprisingly, Apple’s front of store displays for the new iPhone 5s and iPhone 5c focus on color. Both displays seem to be comprised of colored balls inside of a large glass box. The 5s side features the blue, pink/red, green, yellow, and white colors, while the 5s side promotes gold, gray, and silver. More photos below. Thanks, Ben!

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Comments

  1. Rayz (@HamlinRacing) - 11 years ago

    I’m getting the Gold color simply because I want people to know its a 5s. Hahah!

  2. uyjulian - 11 years ago

    “The 5s side features the blue, pink/red, green, yellow, and white colors, while the 5s side promotes gold, gray, and silver.” typo I guess? It’s supposed to be “The 5c side features the blue”

  3. Nick Murphy - 11 years ago

    Beautiful design, love it!

  4. Adam Seward - 11 years ago

    I miss Apples earlier window displays such as iPad in snow globe, Santa and the iPhone 4, iPad with iBooks iCloud, this seems rather….cheap

  5. Jim Latimer - 11 years ago

    The display also emphasizes the parallax effect of the wallpapers…really neat looking and eye-catching displays…

  6. Yanni Pang - 11 years ago

    Typo: “The 5s side features the blue, pink/red, green, yellow, and white colors, while the 5s side promotes gold, gray, and silver.” Should be the 5c side features the blue, pink/red, green, yellow, and white colors…