We’ve been posting images of various items designed by Apple’s Senior Vice President of Design Jony Ive and designer & friend Marc Newson for an upcoming  (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. The latest was an aluminium Leica M camera designed by the pair, and today we get a look at a one-of-a-kind red next-generation Mac Pro listed on the Sotheby’s website.

The red Mac Pro is expected to bring in 40,000 — 60,000 USD at the auction. While there is no mention of specs for the machine, compare that with $2999 for the base model of the new Mac Pro that Apple announced earlier this week will begin shipping in December. That model includes a a 3.7GHz quad-core Xeon processor, 12GB of DRAM, Dual FirePro D300 graphics, 2GB VRAM each, and a 256GB 22D, and Apple has a $3999 configuration with a 6-core 3.5GHz Intel Xeon E5, Dual AMD FirePro D500, and 16GB of ECC memory.

Other items designed by Ive and Newson set to be auctioned off on November 23rd include an aluminium desk produced by Neal Feay Studios, a Steinway & Sons Parlor Grand Piano, a 2012 Range Rover, and the rose gold Apple EarPods. Full gallery of the red Mac Pro below. 

Last month the official (Product) RED Twitter account revealed that Apple’s contributions to the charity had reached $65 million, making it the largest contributor to the charity out of all participating companies. Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding and donates a portion of profits to the charity.

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18 Responses to “Jony Ive and Marc Newson design (PRODUCT)RED next-generation Mac Pro for Sotheby’s auction”

  1. Mario Junior says:

    Oh my god, is so fucking beautiful!


  2. You know what would make that even better, a radiation warning symbol.


  3. I think sometimes, this is what they need to do with the non retina MacBook, to bring back a little bit of that old MacBook flare that was popular in the late 90’s and early 00’s


  4. Now it looks like a Christmas tree stand! XD


  5. If money wasn’t an option, I would make sure this was mine. I would have no use for it, but it’s just so beautiful.


  6. In a year or two you will see them come out in all kinds of colors along with the 12 Core unit
    then you will have the Good/Better/Best selections that Apple is always known for.


  7. 60K? Just order one from ColorWare when they drop for a few hundred bucks extra. In any color you like!


  8. Jony: “Tell you what. Throw a little hotrod red in there.”
    M.A.R.C: “Yes, that should help keep a low profile. The render is complete”
    Jony: ” Hey, I like it. Fabricate it. Paint it.”
    M.A.R.C “Commencing automated assembly. Estimated completion time is five hours.”
    Jony: ” Don’t wait up for me, honey.”


  9. ardles says:

    Reblogged this on v2education and commented:
    Two of my favourite designers getting together again to look at the design of a consumer product. Whats not to like? Excellent stuff.


  10. I’d love a coca cola version of this


  11. weakguy says:

    Why not just sell it to the pros? I really hope one day Apple can make Product Red iPhone as well, not just the case. People would love it and it can help fight AIDS too.


  12. As any artist or designer or anyone with a sense of taste can tell you, pure red and black together is one of the tackiest combinations imaginable. Red and black is used for sports teams, and for heavy metal bands and that alone tells you a lot. I pity the poor sucker who is going to pay ten times the cost of the device to have it uglied up in this way.


  13. Matt Hamnett says:

    Come on Apple – License with Disney & do an R2D2 Version!!!


  14. I am at a loss for everyone saying this is beautiful. It reminds me of a bloody tampon.