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Apple releases shortened “Light Verse” and “Sound Verse” TV advertisements

https://www.youtube.com/watch?v=8ShyrAhp8JQ
Last week, Apple released its popular “Your Verse” ad, featuring beautiful imagery of the iPad Air used in a wide variety of different scenarios, accompanied by a voiceover from the film Dead Poet’s Society. Today, just in time for the Super Bowl, Apple uploaded two variations of that ad, “Light Verse” and “Sound Verse”,  both shortened versions of the original.

https://www.youtube.com/watch?v=MghxMfFgoXQ

While both 30 second spots have a similar feel to the original 90 second ad, they feature different, original imagery mixed in along with what was seen in the first Your Verse spot.
The original advertisement proved to be slightly controversial, with some loving the tone it set, and others noting that the imagery was perhaps a little too over the top.

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Comments

  1. Joris van Zadelhoff - 10 years ago

    This isn’t Apple-ish…

  2. ziongpham - 10 years ago

    Apple ads are becoming more “Samsung ads”

Author

Avatar for Michael Steeber Michael Steeber

Michael is a Creative Editor who covered Apple Retail and design on 9to5Mac. His stories highlighted the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Contact Michael on Twitter to share Apple Retail, design, and history stories: @MichaelSteeber