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American Express has updated its free Amex for iPad app to provide live video chat with a customer care rep somewhat similar to the latest Kindles and their Mayday functionality. The facility is available only when using wifi rather than mobile data.

The app description says that the video chat facility is limited to “eligible card members” – the definition of which Amex has not shared. I guess there’s one way to find out whether you’re eligible …

The app also allows customers to search for transactions, generate filtered statements, create expenditure charts, pay bills and manage rewards and offers.