It seems the App Store has reached peak “flappy.” According to TechCrunch, multiple developers report that Apple has started blanket-rejections of apps using the word in the name, and perhaps it’s for the best. Four of the top ten free apps on the store are Flappy Bird clones—including all of the top three. Granted, only two of those four apps includes the word “flappy” in the title, but they all follow a pretty basic naming scheme that’s easy to spot.

According to Apple, the apps are rejecting for “attempt[ing] to leverage a popular app.” Can’t really argue with that logic. It’s not the first time Apple has made sweeping rules for a very specific, popular app category. From the App Store review guidelines:

We have over 250,000 apps in the App Store. We don’t need any more Fart apps.

Maybe one day an updated version of the guidelines will request developers to lay off the flappy animal games, too. Like Apple, Google has made a similiar decision to block “flappy” apps from its Google Play Store.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s