Rutledge-BookBook

TwelveSouth, the company behind the popular BookBook series of cases for Apple devices that we’ve reviewed several times in the past, today announced a brand new option for MacBook users. The new “Rutledge BookBook” for MacBook is the first new product in the BookBook lineup in almost three years and the company says it’s also its most unique yet.

While the overall look of the case is much the same as BookBooks that came before it, TwelveSouth says the Rutledge case features a new process of finishing the leather by hand that makes it look even more like an authentic old book. It also makes every Rutledge BookBook unique:

Each Rutledge is a story in itself. Searching for something completely different, Twelve South developed an entirely new technique for finishing leather. This innovative process involves applying multiple layers of color, and then carefully removing selected elements by hand to reveal a brilliant tapestry of hues and patterns. Like a fingerprint, the resulting tones and patterns are completely unique to the natural variations of the leather itself. Looking for a plain, basic case to blend in? This case is not for you.

The company has the new case available for all models of MacBook including a model especially for the 13-inch MacBook Pro with Retina display. The Rutledge BookBook is available now for $99 from TwelveSouth’s website. More images in the gallery below shows how each Rutledge has a unique finish:

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7 Responses to “TwelveSouth announces new hand-finished ‘Rutledge BookBook’ case for MacBooks”

  1. Who buys this crap? Seriously? Why is it even news worthy?

  2. Why is everything so damn expensive?

  3. I’ll agree with the two other commenters. Their products may be stylish but in my opinion spending 99$ for a case like this tips on the expensive side.

    Another thing… in the average house/cafe, this “book” will stand out like a fly in milk. It may look inconspicuous in one’s 19th century book collection, but anywhere else it’ll attract attention. Right now the most inconspicuous case I’ve found is actually a document file. Not exactly protective, but it’s the least prone to attract any attention.

    If I can find a solution that sits in the middle (style, high discretion, physical protection), I’ll buy it.

    • I agree that it’s on the expensive side, but, if someone spends almost 2500$ for a MacBook Pro, I don’t find it unreasonable to give 100$ more for a nice and protective case. Of course, this case will not fit in a modern house with no or very few old or old-style leather-bound books. On the other hand, what about a lawyer’s office? What about a MD’s office? What about a priest’s/ bishop’s office? What about an old book collector’s library? Like every product, it depends on what are one’s needs, preferences and style.

  4. Brock Leham says:

    This isn’t even journalism. This is blatant advertising.

    Why not man up and just put ADVERTISEMENT in the title?

    • Jordan Kahn says:

      We cover TwelveSouth products we find interesting because we like them and they are popular with readers. It’s not an advertisement and TwelveSouth isn’t paying us a nickel. This was an announcement post for a new product. We also post our opinions and in-depth reviews once we get our hands on the product. If you don’t like it, I’d suggest skipping the articles with TwelveSouth in the headline. Thanks.