Kanye West hasn’t been shy when it comes to expressing his opinions about Apple. Earlier this week he sat down for an interview with AdWeek and noted he thought Samsung’s deal last year with Jay-Z might have influenced Apple to invest in pop culture through its purchase of Beats. Above, Kanye expands on that thought in an interview with Bloomberg during the Cannes Creativity Festival. In the interview, while explaining that he thinks Apple didn’t see the value in investing in pop culture before the Samsung deal with Jay-Z, Kanye drives the point home by noting Apple offered artists “extra space on the iTunes page” instead of paying them to perform at the iTunes Festival.
We already knew that Apple wasn’t paying artists to perform at its iTunes Festival, which arrived in the U.S. for the first time this year during the SXSW festival in Austin, Texas. Kanye previously called out Tim Cook during one of his usual onstage rants earlier this year, but we didn’t know Apple was offering artists prime real estate on the iTunes store in exchange for their performances.
Kanye’s full quote is below:
“It showed, now that Steve has passed… It showed a number one company the importance of connecting with culture. And I know you might of heard about this thing where I was on stage calling Tim Cook out and saying why do you have these guys performing at SXSW and you don’t want to pay them. You just want to give us extra space on the iTunes page and stuff. Meanwhile, Samsung realized, the whole point of what we’re saying, is that no you have to go and pay these guys. And that culture and creativity is worth something. The best thing about the fall of Blackberry and the rise at Apple is the win for creativity…