According to figures released by market research company BCN, Asus sold more tablets than Apple during the first half of 2014 in Japan. Asus’ market share rose 8 percent year-over-year during the first half of 2014, the report claims, giving it a 38.9 percent portion of the tablet market in Japan. Apple, on the other hand, holds a 36.4 percent share (via Nikkei). This is the first time Asus has ever held the top spot in Japan, according to the report.
Apple held strong in smartphones sales, however, according to the report. The company maintained a better than 50 percent share of the market, while NEC Personal Computers led the way in laptop sales. Overall, however, the report notes that smartphone and notebook sales were slow during April through June, with notebook sales declining 15.8 percent and smartphones 30 percent during the period.