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The Wall Street Journal is reporting that Ian Rogers, the head of Beats Music, will now also lead iTunes Radio following the Apple acquisition. Apple wants to increase collaboration between both Beats Music and iTunes Radio by having both streaming services led by Rogers. Up to now, iTunes Radio has been headed by Jeff Robin’s team, best known for creating the software that became iTunes.

The Journal says that Rogers’ leadership will increase ‘cohesion’ between the services, which currently offer a lot of app in their end-user experiences. It is still unclear whether Apple has plans to consolidate the brands.

Rogers, a former Yahoo executive, will run both teams to create cohesion in Apple’s streaming-music options, according to the people familiar with the matter. Pandora and Spotify, the two-biggest streaming music services, each offer both a free ad-supported service and a subscription-based service.

The $3 billion acquisition saw most employees of Beats join Apple. As announced earlier this year, Beats Music employees will join Eddy Cue’s team and the hardware continent of Beats — Beats Electronics — will report to Phil Schiller. The exact responsibilities of other key executives, such as Iovine and Trent Reznor, is currently unclear.

 

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6 Responses to “Beats Music CEO Ian Rogers to also lead iTunes Radio at Apple, according to report”

  1. Seems like a great thing to me, since I am a happy Beats Music User.

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  2. Reblogged this on Mark Phillips and commented:
    Exciting!

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  3. I’m pretty excited about this. Beats is already paying artists more money per played track, and Apple is already getting exclusive music first through Itunes Radio and album releases like Beyonce’s album. This may lead to Beats getting some pretty big exclusives first to there platform.

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  4. This is what Apple wanted from Beats. Not their overpriced and horrendously sounding headphones

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  5. This is great news. The previous spread of responsibilities ensured that there was too much given to one team. This will mean that Ian Rogers can focus on an area that he’s clearly good at (Beats being much better than iTunes Radio) and hopefully improve both services. Perhaps we will see some of the same features from the Beats music streaming app. iTunes Radio is a decent start, but I think Rogers will take it to a better place.

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  6. Hmmm, I don’t like this acquisition at all :(

    Dr.Dre shouldn’t be at Apple for this reason alone:

    http://popnhop.com/5-mega-stars-who-are-secretly-horrible-people/5/

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