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IKEA parodies iPad launch video to debut its 2015 catalog

IKEA has posted a video to announce its new 2015 catalog. As you’ll quickly notice, it’s a direct parody of the 2010 iPad launch video featuring Apple executives. IKEA video is above, and the Apple video is below for comparison. (via SetteB.it).

Oh, and the packaging (via comments):

10610973_1478274202432930_1616141560_n

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Comments

  1. Mike Murray - 10 years ago

    This is just stupid. I want my 3 minutes back.

  2. bmelson0412 - 10 years ago

    Completely irrelevant!!!!!!

  3. Arib ;] - 10 years ago

    Meanwhile in Malaysia, they start shipping this IKEA 2015 catalog in iPad-like packaging. LOL.

    http://photos-c.ak.instagram.com/hphotos-ak-xaf1/10610973_1478274202432930_1616141560_n.jpg

  4. Bruno Fernandes (@Linkb8) - 10 years ago

    I love IKEA, so I give this a pass. A bit long, but a fun parody, right up IKEA’s alley.

  5. I think that was pretty funny, well done IKEA.

  6. Brian Ramage (@BJMRamage) - 10 years ago

    ok, it made me laugh. i liked it.

  7. This was very funny and genius, in its ripoff :-)

  8. 89p13 - 10 years ago

    Well done, IKEA – Much better than a Samesung ad.

  9. mac2net - 10 years ago

    BTW most of the images in the catalogue are computer generated and not real photos.

  10. acslater017 - 10 years ago

    Something about the page turning cracks me up.

  11. WaveMedia (@WaveMedia) - 10 years ago

    I lol’d.

  12. Billy Graham - 10 years ago

    thank god we don’t have to assemble the bookbook first…

  13. Bruno Fernandes (@Linkb8) - 10 years ago

    This is even funnier if you’ve been watching the excellent “Welcome to Sweden” TV show.

  14. herb02135go - 10 years ago

    This is tasteless and lacking in class. How dare anyone make fun of shiny Apple products. Boycott Ikea!

    (HEY OLLIE-SON, did I get the fake outrage right?)

  15. Mark Dowling - 10 years ago

    Put down your electronics and read a book !

  16. aeronperyton - 10 years ago

    The iFixIt teardown rates it a 1; Copious amounts of glue holding the pages together. If one page tears the only recourse is to request another catalog!

  17. sikosis - 10 years ago

    Cringeworthy … though I have to wonder what Twelve South think about them using their product name bookbook …

  18. M.in.N - 10 years ago

    Yeah, this is the really environmentally sane choice for a sustainable living.

    –Want to read about something else, or an update? No problem – just get yourself an entirely new device.
    –Want to find something old? No prob either – just go dig in the rubbish heap.

    …and Ikea try to call themselves green – bah!

  19. iphonenick (@iphonenick) - 10 years ago

    Great parody. Thanks Ikea.

  20. So they want me to stop using their iPad app I guess?

  21. paul55br - 10 years ago

    Love it!

  22. You’ve missed half of the story Mark! Ikea has a companion app that works with the catalogue. It allows you to scan a page and then see items in the catalogue in videos – and I’m presuming order items on that page through the app. It appears they may even be a virtual reality component to the app, allowing you to visualize the size of furniture in a room before purchasing. All I did was google Ikea Catalogue…

  23. mattie1982 - 10 years ago

    Love it IKEA!! Very good.