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Apple’s new ‘Change is in the Air’ ads show novel uses for the iPad Air 2

Apple released a new iPad Air 2 campaign during Sunday football today showcasing various unique physical and software applications for the iPad Air 2.

Featuring the song “Who Needs You” by The Orwells [iTunes Store, YouTube], the ad is a departure from last year’s iPad Air which were focused on a single user.

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

[youtube=https://www.youtube.com/watch?v=ROZhrRm88ms]

Microsite embedded below:

Explore the game-changing apps from the film.

These are just a few of the hundreds of thousands of apps waiting for you in the App Store — apps that makeiPad Air 2 capable of even more amazing things.

Adobe Lightroom

A simple yet powerful way to organize, edit, and enhance all the photos from all your devices.

View in the App Store

Athla Velocity: Ultimate

Turn your iPad into a personal hands-free radar gun and measure the speed of a serve, kick, or pitch.

View in the App Store

Codea

Who says coding is hard or boring? Now you can learn to code by making fun games and simulations.

View in the App Store

HM Tracker Design

Calculate the most effective angle for solar panels to catch even more rays.

View in the App Store

Garden Plan Pro

Design the perfect plan for a garden and track its growth for the best harvest. Green thumb not required.

View in the App Store

iRhino 3D

View or share a 3D design as easily as if you were holding the actual piece in your hands.

View in the App Store

PlanGrid

Bring blueprints to the field or job site, share notes, and keep your crew on the same page.

View in the App Store

Speedometer Speed Box

Gauge your need for speed. Measure the speed of moving cars, motorcycles, and more within a tenth of a mile per hour.

View in the App Store

X32-Mix

Move out from behind the mixing board and control your Behringer X32 console with iPad from any seat in the house.

View in the App Store

WunderStation

Never get caught in the rain again with crowdsourced weather reports and hyperlocal updates.

View in the App Store

Whale Alert

Fatal strikes between ships and whales are being dramatically reduced by this crowdsourced whale notification app.

View in the App Store

Homestyler Interior Design

Visualize how that midcentury modern credenza will look in your pad, from your iPad.

View in the App Store

Sky Gamblers: Storm Raiders

Invite your wingman to a dogfight with this immersive, motion-controlled air combat game.

View in the App Store

SketchUp Mobile Viewer

3D sketches are a powerful way to see before you do. Now you can easily view your designs from every angle before making them a reality.

View in the App Store

Touchgrind Skate 2

Land an ollie lip slide with the flick of a finger in this irresistible skateboarding game.

View in the App Store

Traktor DJ

Get the party started with pro DJ tools and effects that let anyone create killer mixes in seconds.

View in the App Store

123D Catch

Capture life, in all its dimensions, and create 3D models of anyone or anything that you can even 3D print.

View in the App Store

Paper by FiftyThree

Learn to love the blank canvas. Sketch, draw, paint, and get creative without tricky settings or distractions.

View in the App Store

The Human Body by Tinybop

See what you’re made of. Study the human body by watching how it works from the inside out.

View in the App Store

Camera

You’ll be amazed at how great a photographer you can be with the redesigned iSight camera and its incredible new features like HD time-lapse, slo-mo, and burst modes.

Learn more

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Comments

  1. Liam Whiteley - 9 years ago

    I’m loving this ad. Really quite fun.

  2. Nycko Heimberg - 9 years ago

    It is not sufficient
    We cannot compare an iPad, with the comfort of a REAL keyboard, and especially a correct screen , as Chrome Book products…
    Play it’s good, but not in the school…. Not at the university.
    The consumption OK, but it is necessary to study and to have a job….

    • rogifan - 9 years ago

      What?

      • Nycko Heimberg - 9 years ago

        Diplomas are also sold by Apple?
        It is necessary to study before playing and buying itself an iPad…..
        ChromeBooks is much better for it

    • Ed Cline (@enronias) - 9 years ago

      Real keyboard? Get a case with keyboard or separate Bluetooth keyboard
      Correct screen? huh?
      Chromebooks for most part is google chrome, an app you can get on an iPad.

      You have access to more productive apps such as optimized microsoft office or google docs for a mobile touch environment vs web app, and thousands of apps to inspire, educate, and study with.

      Just for consumption?

      That’s just the beginning, sorry you can’t see change is in the air

    • Edison Wrzosek - 9 years ago

      Are you smoking crack? First of all, your grammar is HORRENDOUS, so if that’s what you get with a Chromebook’s auto-correct, it’s actually an auto-fail.

      Also, do you know how many K-12 and university students I see all the time on nothing but their iPad and creating content, not just consuming it?

      I honestly think this was a sad attempt at trolling, which you failed at.

    • Oflife - 9 years ago

      Actually, you are correct. As someone who has owned most iPad and well known Android tablets, and now a Lenovo Chromebook (with touch screen), the user experience is superb (despite the sluggish processor in the Lenovo). The screen folds flat so you can type on the (excellent) keyboard in bed, or other position, something that is impossible with a Bluetooth keyboard because it is not actually attached to the tablet/display. A tablet is, and always will be, unless equipped with a stylus and attachable keyboard, a media consumption device. I am surrounded by creatives as I type this, and 75% are using MacBook Pros, the rest Windows laptops – not one is using a tablet of any form, and this is reflected in creative companies world-wide if you visit their offices. Schools are rejecting tablets too.

      Most tablets I see are in the home on a coffee table, or in turnkey applications, such as in aircraft to replace documents and old school navigation tools – a superb use of the iPad.

  3. So what’s unique about the iPad Air 2, if all the apps mentioned above run smoothly on the former generation iPad Air? How does its being the “most powerful yet” iPad come into play?

  4. herb02135go - 9 years ago

    Another Apple fail.

  5. adnan00aden - 9 years ago

    I am a graduate student and I also work full time. Through out my graduate program I relied on iPad AIR. Its fast, its handy, its useful and damn its SEXY. I use keyboard cover for typing. I have no problem in editing, typing huge documents and create slide decks. I use both Office and iWork and so far haven’t encounter any serious problems. The only time I use my laptop when I need to create complex tables in Excel. But than again, 80% of the time I don’t use my laptop. 99% of the students in my class have both MPBs or iPads. only couple of students have Andriod tablets, no windows tablet. I haven’t even seen at the campus. So it tells a lot about the product and how people are using it.

    At work, 60% of the time I use my iPad. I use my iPad for meetings, emails, reviewing documents, writing business cases, presentations, group discussions, travel, brain storming sessions etc. And btw this is my ‘REAL’ job. The only time I use my laptop or desktop at work when I need to use corporate Apps or create complex spreadsheets. Almost 100% of my senior management switched to iPad and they hardly use their laptops. We also have Epson wireless projectors at work and we pair it with iPads and iPhones through Epson App to run the slide decks. I wish we could have apple TVs in our boardrooms to use the full potential of iPads. Things are changing man. It is up to you how you use your devices. If you want to be productive you can find ways. Oh and also we are using less paper which also helps us to save monies on supplies.

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Avatar for Seth Weintraub Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.


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