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Apple increases app prices in Russia in response to changing exchange rates

Apple has today informed developers that it has changed the pricing of apps and In-App Purchases in the Russian App Store, following changes to exchange rates. The recent ruble-dollar rates have fluctuated so widely in recent weeks that Apple has been forced to take the Russian Apple Online Store down completely, as it reviews pricing for its products. 

Obviously, it is easier to adjust prices in the App Store so a complete takedown was unnecessary. A 99 cent app now costs 62 Rubles. This means that apps have increased in price by nearly 100% this year in Russia, roughly in line with foreign exchange rate changes. As of right now, the Russian Apple Online Store remains down.

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Comments

  1. Dieter Krieftewirth - 9 years ago

    I heard that Russia is having difficulties with their unstable currency right now… but oh boy!
    But when Apple doubles the prices on the Appstore… now even then not-interested-in-politics realize something is happening…

  2. Matthew Pumar - 9 years ago

    That’s strange, I wonder why they don’t just do the conversion to $1 USD every time an app is purchased in a foreign currency

  3. V Luthra - 9 years ago

    DotzooApps is provides android app development services in USA. We have developed more android apps and mobile application. You Hire Android App Developers in USA.

Author

Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.