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Don’t cancel your ski plans, Apple’s not having an event in Feb.

Contrary to a report from the often-reliable French blog iGen.fr, Apple is apparently not planning a media event late this month to introduce the Apple Watch or other new products, sources tell 9to5Mac.

Several media reports picked up the rumor today, repeating claims that Apple has planned an event for the last week of February, perhaps February 24. The blog speculated that the event could also include the introduction of the in development 12-inch MacBook we revealed earlier this year.

While it’s highly likely that Apple will hold an advance event to officially launch the Apple Watch and begin preorders ahead of shipping, the actual date remains a question mark. The French report suggested that Apple could use a late February event to begin a major media push ahead of the Apple Watch’s release, informing developers about last-minute details pertinent to app development. Though Tim Cook has confirmed that the Apple Watch will ship in April during the company’s recent earnings call, the specific release date, pricing, and other launch-related details have been left ambiguous. 

An event in February would have been a change for Apple based on recent years, though the last week of the month has often been when invites go out ahead of events held in early March. Apple’s last event in March was its new iPad and third-gen Apple TV event in 2012, while its last event in February was for the iPod Hi-Fi back in 2006.

Mark Gurman contributed to this report.

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Comments

  1. bpow1 - 9 years ago

    I might be the only one, but I love my iPod HiFi I got at Target for like 70% off. It’s basically ancient, but I still use it everyday.

  2. thisisasticup - 9 years ago

    You didn’t reveal a 12 inch macbook… you revealed a mockup of what you think it’s going to look like.

    • Andrew Messenger - 9 years ago

      This blog is getting pretty cocky.

      • so what?

      • Andrew Messenger - 9 years ago

        so, as a reader, i find it a little unbecoming and kind of tacky. it looks like you’re intent on posting condescending replies here, so i’ll be looking forward to your response.

      • David Turner - 9 years ago

        then don’t read it anymore

      • Zach (@zachsimone) - 9 years ago

        What does it matter? They’re always right.

    • ctyrider (@ctyrider) - 9 years ago

      Yep.. The statement “12-inch MacBook we revealed earlier this year” is laughable. Only Apple can “reveal” their new products.

      Gurman and other “mac rumor” blogs don’t “reveal”, “release”, or “announce” anything, other than feeding the rumor mill in their never ending quest for pageviews.

    • Jason Smith - 9 years ago

      So they chose the wrong word… if it wasn’t for 9to5 no one would know about the 12 inch Mac at all.

      • ctyrider (@ctyrider) - 9 years ago

        Yeah I know.. It’s not like 12″ MacBook Air rumors were leaked on a weekly basis during the last 9-12 months or so. Without 9to5mac “reveal”, we would’ve all been shocked 12″ MacBook even existed.

    • Rich Davis (@RichDavis9) - 9 years ago

      That’s all they can do until the actual unit is revealed by Apple. Personally, I think the unit is going to be aimed more at the Education market for K-12 anyway. Something that’s thin, lightweight, inexpensive (relatively speaking) as some K-12 markets prefer laptops over tablets.

  3. Taste_of_Apple - 9 years ago

    If the watch is shipping in April, March would be more sensible. Plus, it’ll line up with previous events for the iPad.

  4. SMIDG3T - 9 years ago

    I find it very hard to believe that Apple won’t be holding an event for a brand new product. We’ll see an event late Feburary.

  5. We’re people really expecting an event in February? With the Apple Watch set to release in April, the keynote will likely be mid-March.

  6. repentantgamer - 9 years ago

    It’s the battle of the unverified rumours!

  7. Nan Spring - 9 years ago

    I think they’re confused. The only 12″ product is supposed to be an iPad Air. They already make an 11″ and a 13″, and a 13″ and a 15″ in a MacBook Air and Pro respectively. They don’t need a 12″ laptop. That’s a waste.

Author

Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.