Last week, Apple filed a trademark request for an updated HomeKit logo under a Delaware Corporation known as iGuide LLC. The registering representative Stephen Brown has known ties to Apple, as first noted by Conosomac.fr. This particular house-themed logo differs substantially from the logo used on Apple’s HomeKit development pages and within the iOS 9 settings panels. Here’s the current logo for comparison:
It is unclear what this new HomeKit logo will represent, but there are a few possibilities:
- A new replacement logo for the existing look
- A new icon to differentiate between developer documents and the iOS settings icons.
- The icon for the in-the-works Home app we reported on prior to the iOS 9 announcement at WWDC earlier this year.
The fact that Apple registered to trademark the new logo under a shell company seems to indicate bigger plans that the company does not want revealed (yet) under their own name.
FTC: We use income earning auto affiliate links. More.
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
Comments