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Apple says it now has 1 billion total active devices

Apple just released its Q1 2016 earnings, reporting “record” results of $75.9 billion in revenue and $18.4 billion in profit. In addition to its normal data, however, Apple has shared a new figure relating to the number of active devices it has in the wild. Apple says that it now has an active installed base of 1 billion devices, including iPhone, iPad, Mac, iPod touch, Apple TV, and Apple Watch. Apple says it gathered this data by tracking the devices that have been engaged with its services within the last 90 days.

“The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices,” Tim Cook said regarding the growth of the company’s active installed base.

During its Q1 2015 earnings report last year, Apple announced that it had sold its 1 billionth iOS device, so for it to now have over 1 billion active devices is a huge milestone for the company. During the company’s earnings call, Apple CFO Luca Maestri said that Apple has seen year over year growth of “over 25 percent” for its active installed base. Speaking to Financial Times, Maestri explained that he believes Apple’s services business is not valued correctly in the grand scheme of things, especially with 1 billion active devices having immediate access to things like the App Store and iTunes:

“We have a huge number of devices actively engaged with our services and that number is growing very fast,” Maestri said. “If you think about it in the context of how [other] internet services businesses are valued, it seems very clear to us that our services business is not valued correctly.”

Apple’s Q1 2016 earnings call is about to kick-off and you can follow along in our live blog for all the important details.

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Comments

  1. viciosodiego - 8 years ago

    Apple is gaining on the international market.

  2. chris9771 - 8 years ago

    Why did you place quotes around the word record in the first sentence?

  3. David - 8 years ago

    How many are actively on the first iPhone? Or the first iOS?

  4. pdmarsh - 8 years ago

    Why the quotes around “record”? I’d guess that Apple’s CFO would be the source for such a fact, unless the author has some more authoritative source? LOL

  5. triankar - 8 years ago

    with the world population being around 7bn and a good portion of that living in… less than admirable conditions, unfortunately, this kinda points towards the direction of at least 4 devices per customer. 5 more likely :/

    It would be interesting to know how many accounts showed activity during that timeframe (not necessarily purchases, but access to services etc)

  6. vkd108 - 8 years ago

    I personally own an iMac and never use any Apple services, especially not in the last 3 months. Does that mean 1,000,000,000,001 Apple devices in the wild?

  7. Thank you, Chance Miller, for using “installed base” rather than the hideous “install base” phrase which seems to pollute so many tech blogs.

Author

Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to chance@9to5mac.com