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Apple launches iOS app campaign to raise funds for WWF, partners with E.O. Wilson to create Earth Day lessons on iPad

WWF

[UPDATE: Full collection of all 27 ‘Apps for Earth’ here.]

Earth Day is just over a week away and it appears Apple plans to highlight it this year with a campaign to raise money for the World Wide Fund for Nature. WWF and Apple teamed up this time last year on an environmental initiative in China, and this year it’s an App Store campaign that brings to two groups and developers together. Several iOS apps have updated today to highlight money from app sales and in-app purchases going toward WWF through April 24th. The App Store will likely update later today to feature these apps, but we’ve collected apps we’ve found so far below:

Each participating app features a modified icon to signal working with Apple and WWF, and both app update change logs and main app descriptions highlight the campaign. Proceeds from paid apps involved from today through April 24th will go to WWF, and free apps participating have created special in-app purchases as well.

Here’s VSCO’s description, for example:

VSCO, Apple & WWF are working together to protect life on our planet. The new, limited edition WWF preset subtly enhances natural settings, and is ideal for landscapes & wildlife. The preset is available for purchase in the VSCO app, and from now until April 24, WWF will receive 100% of the proceeds from your purchase.

Earth Day iPad iBooks

In addition to the App Store campaign, Apple has teamed up with the E.O. Wilson Biodiversity Foundation to create Earth Day lessons for students on iPad.

Learning about the environment is the first step to preserving it. We’ve partnered with the E.O. Wilson Biodiversity Foundation to create Earth Day lessons on iPad to help students explore, understand, and celebrate the world around them.

Six lessons are currently featured with resources including iBooks and App Store apps to enhance the educational experience.

Lessons include:

You can explore all of the Earth Day Lessons here.

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Comments

  1. michael0810 - 8 years ago

    Peak is also participating.

  2. Joost - 8 years ago

    Hearthstone has a promotion as well.

  3. albertobrandt - 8 years ago

    The Kendall & Kyle game is participating.

  4. Brandon James Ferretti - 8 years ago

    Hearthstone has a $4.99 new hero with 100% proceeds going to WWF for 10 days.

  5. Thomas - 8 years ago

    SimCity BuildIt and BestFriends are participating.

  6. krugdm - 8 years ago

    Disney/Line’s Tsum Tsum game has a promotion.

  7. As is HayDay from Supercell

  8. Dan Thomsen - 8 years ago

    Apple cheats for billions in tax and wants to raise a little money for world wild life – what a joke. How about not cheating for billions

    • halrepublic - 8 years ago

      What are you even talking about. Apple is raising money for Tigers, Rhinos and Polar Bears, they are not raising money for IRS.
      Irrelevant post.
      Also, I’d love to give my money to the Polar Bears rather than IRS. They are cute AF.

Author

Avatar for Zac Hall Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created SpaceExplored.com.