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Shares fall on fresh report of even greater reductions in iPhone X production

Nikkei first reported in January that Apple was halving its iPhone X production for the quarter, with a follow-up report a few days ago saying that this left Samsung scrambling to find alternative customers for the excess capacity.

A fresh report today says that the reduction in iPhone X production may be even greater …

The latest Nikkei report says that Samsung now plans to make displays for 20 million ‘or fewer‘ iPhone X units.

Reuters reports that Samsung shares have fallen as much as 2.3% on the news, adding that shares of companies making OLED components also fell.

Shares of Japanese OLED component makers, such as Hodogaya Chemical Co and Hirata Corp also declined.

The latest report additionally says that the bad news may not end there.

Samsung Display has yet to set a production target for the April-June period, but a further cutback is possible.

AAPL stock fell 0.89% in pre-trading. Analysts have previously suggested that lower-than-expected demand for the flagship iPhone has already been priced-in to the stock price.

It should be noted that all talk of reduced production is in comparison to initial expectations. In its most recent earnings call, Apple pointed to year-on-year comparisons, and said that it anticipated double-digit iPhone growth in the March quarter.

Photo: Reuters/Peter Nicholls


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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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