If you see something in Snapchat Discover you’d like to buy, doing so may soon be as simple as swiping up in the app.
The company is reportedly testing a new commerce feature which allows you to buy products from both Snap and third-party companies like Nike …
Digiday says multiple sources confirm the test.
Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple sources with direct knowledge of Snapchat’s test. A handful of Discover publishers have already tested this option, which lets users swipe up and buy a product from the recently launched store inside Discover that also offers Snapchat merchandise like sweatshirts and hats.
For the test, at least, Snap is not taking a cut of the revenue from sales.
One product which may be included when the feature launches is a new version of Spectacles. Bizarrely, after losing $40M on the first attempt, an FCC filing suggests the company may be gearing up for another go.
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