Skip to main content

In new Microsoft ad, ‘Mac’ Book tells you to buy a Surface

Microsoft is starting a new ad campaign comparing Apple’s MacBook Air line to the Microsoft Surface laptops. The conceit of the ad centers on a person named “Mac” Book.

Purportedly presented as a real person, a man called Mackenzie Book stars in the ad that highlights supposed deficiencies in the MacBook line, compared to Microsoft’s own hardware offerings.

https://www.youtube.com/watch?v=jSS5SKs4UA0

The ad compares the MacBook Air to the Surface Laptop 2. The narrator asks Mac Book which laptop is better for several different scenarios, and inevitably Book says that the Surface is better.

The ad focuses on battery life during a video playback test, performance based on Geekbench benchmarks, and the existence of the touchscreen capability. The ad conveniently reminds the viewer, “Oh right, Macs don’t have touchscreens.”

For its part, Apple recently refreshed the MacBook Air with a new lower price point and a True Tone-compatible display ahead of the back-to-school shopping season.

What do you think of the ad? Awkward or effective?

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Benjamin Mayo Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.