Apple has updated its website for China with a new video advertisement in celebration of the Chinese New Year. The one-and-a-half minute advertisement is largely similar to Apple’s “The Song” ad for the United States that aired during this past Christmas and holiday season…
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Like a traditional jewelry store, Apple will outfit its official retail stores with safes to house the more expensive, gold “Edition” variants of the upcoming Apple Watch, according to sources. The safes will likely be used to carry both to-be-sold inventory as well as to store demo units from the show floor overnight. The custom-designed safes will be outfitted with Apple Watch MagSafe chargers in order to keep the demo units charged up and ready to go for the next day of business. Apple has already begun installing the safes in some stores ahead of the Apple Watch’s expected release April…
I grew up with a front-projector TV the size of a coffee table, later owned a rear-projection TV that was somewhat larger than an adult bicycle, and have since tested projectors shaped like DVD players, Mac minis, and iPhone cases. Pico projectors — generally small enough to fit in pockets — typically struggle the most to prove their practicality. Projectors generally need big, powerful lightbulbs to be seen in anything but the dimmest of rooms, and the smaller they are, the worse they tend to be, particularly as they move further from the surfaces they’re protecting on.
Korean developer Celluon — the company behind breakthrough laser keyboards that can create typing surfaces anywhere — is now trying its hand at pico projectors, and I have to admit that I’m far more impressed than I thought I’d be. PicoPro ($349-$399) packs a high-definition video projector, a battery pack, and wireless capabilities into a 0.55″ thick enclosure with the same footprint as an iPhone 6 Plus. Overall, it’s the best small projector I’ve tested: much easier to use, quiet, and capable of delivering a better complete viewing experience. But like competing pico projectors, it also has some noteworthy limitations that you’ll want to be aware of before jumping in.
Apple’s stock soared the day after the company reported its record breaking quarter with over $74 billion in revenue and more than 74 million iPhones sold, and now Apple’s stock has reached a new all-time high during trading. The company briefly touched on $120/share during trading this morning and is on track to break its previous record closing high soon. Read more
We recently saw the mural Apple commissioned for one of its five new Apple Stores in China, and today the mural is down revealing the glass cylinder entrance of its Chongqing store, an apparent clone of its Shanghai store design. The store opens at 10am tomorrow.
The photos were posted on Taisy and appear to have originated from MacX. The interior of the store is very reminiscent of the spiral staircase in the iconic glass cube store on Fifth Avenue in New York (photo below) …
Earlier this month FiftyThree’s popular Pencil stylus for iPad joined the accessory lineup in Apple’s retail stores, and today FiftyThree is unveiling a new gold brushed and anodized finish variant of its Bluetooth stylus. FiftyThree’s Pencil Gold color matches that latest iPad Air 2 and iPad mini 3 which are both available in gold versions, while the new Pencil holds the same $59.95 price tag at the existing Walnut option.
Apple has released a new update for iTunes on OS X that introduces support for a Notification Center widget. The widget will allow users to control their music and buy songs from iTunes Radio directly from the system-wide panel.
iTunes 12.1 also includes a “quick tour” feature that runs on the app’s second launch. It’s the same quick tour that has been available on Apple’s website since last year, but it is now included natively in the app to help users get acclimated to the new design.
Filming for the upcoming Steve Jobs biopic written by Aaron Sorkin has been spotted at the Flint Center at De Anza college, the venue where Steve Jobs unveiled the original Mac in 1984.
A reader sent in the images above showing the outside of the Flint Center being decorated by the film crew with retro Apple signage for the Macintosh unveiling scene expected to be a key focus of the film. Read more
It has a date — sort of. And it has a price — mostly. But less than three months before its release, the Apple Watch is still enigmatic in ways that the similarly pre-announced iPhone and iPad were not. Apple still hasn’t said more than one thing (“starting at $349″) about how the 34 different Watch models will be priced, and despite hiring a new team of sales executives from the fashion and watch worlds, no major changes are obvious at the Apple Stores where the watches will be sold.
What’s going to happen between now and April? 9to5Mac’s editorial team has been actively discussing the possibilities, and we’re ready to share our thinking with you today. Read on…
iTunes Connect, Apple’s portal where developers manage software published on the App Store, is presenting many users with a widespread issue this morning. Several users are reporting logging in with their own credentials and being presented with both the name and apps of other iTunes Connect users, including upcoming, unreleased versions of apps. 9to5Mac has corroborated the errors with iTunes Connect. Read more
Apple’s annual Back to School sale in Australia and New Zealand has gone live with a promotion for qualifying students to receive Apple Store credit with the purchase of a Mac, iPad, or iPhone. Similar to last year, the Back to School sale includes the usual education pricing on Macs and iPads, but this year Apple is including Apple Store gift cards rather than App Store gift cards like last year. Read more