Apple today uploaded its latest ad to YouTube. The ad returns to the company’s popular “Shot on iPhone” campaign and focuses on Mother’s Day, which is one week away from today. The touching video comes in at 30-seconds long and follows two new iPhone 6s ads from last week, one that highlighted the device’s 4K camera and one that showed off Touch ID.
An iPhone 6 is at the center of an investigation of two missing Florida teens. Last July, 14-year-olds Austin Stephanos and Perry Cohen set out on a boat trip in the Atlantic Ocean, but both of the bodies went missing and boys never returned. The United States Coast Guard performed an eight-day search for the boys, but never found them. Last, month, however, their boat was recovered 100 miles off the shore of Bermuda and on the boat was Stephanos’ iPhone (via ABC News).
There was lots of news for Apple this week with the company’s Q2 2016 earnings representing some notable declines across the board despite reporting $50.6 billion in revenue and $10.5 billion in profit. But readers were more interested in the latest rumors and expectations for the upcoming iPhone 7 and Apple Watch 2, as well as some new “exclusive” Apple Music and iTunes releases and this week’s new apps and updates.
Head below for all the handy links to this week’s top stories and more.
Recently I noticed that my Late 2013 MacBook Pro with Retina Display seemed to be dying at a faster clip. Naturally, I assumed that the battery might be going bad.
After checking the battery cycle count, I learned that I was probably wrong about the battery being bad, as the cycle count was still well within the normal life span of my MacBook. Here’s how I was able to verify that everything was okay with my MacBook’s battery.
Developer Nick Lee has managed to hack a working version of Windows 95 onto his Apple Watch. The utility of this is close to zero — but it is hilarious to watch. It highlights how smart wristwatches like Apple Watch are now as powerful as (if not more than) desktop computers from the turn of the century. Watch the full video of the ‘microsoftOS’ Apple Watch in action after the jump …