March 17


Fast Company has today published a sizeable excerpt from Becoming Steve Jobs ($12 Amazon, $13 iBook), the upcoming book about the Apple cofounder’s’ life and his mannerisms. Unlike previous efforts, Apple is openly promoting this book and many executives, CEO Tim Cook included, have participated in interviews. This has yielded some very in-depth, intimate and interesting stories.

Following the story of Cook offering to give Jobs his liver, Cook is quoted as saying the Isaacson book did the late CEO a ‘disservice’. In very similar words to how Cue described the (unrelated) film about Jobs at SXSW, Cook says ‘The person I read about there is somebody I would never have wanted to work with over all this time’.

“The Steve that I met in early ’98 was brash and confident and passionate and all of those things. But there was a soft side of him as well, and that soft side became a larger portion of him over the next 13 years. You’d see that show up in different ways. There were different employees and spouses here that had health issues, and he would go out of his way to turn heaven and earth to make sure they had proper medical attention. He did that in a major way, not in a minor, ‘Call me and get back to me if you need my help’ kind of way.

Cook also recalls how Jobs would call up his mother on the pretense of finding Cook, but in reality just wanted to talk to his parents about convincing Cook to have more of a social life. ‘Someone who’s viewing life only as a transactional relationship with people…doesn’t do that’.

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October 7, 2014

January 31, 2014

A couple of weeks after describing Google as more innovative than Apple, and suggesting that Tim Cook was vulnerable to a shareholder revolt if he didn’t quickly release disruptive new products, Steve Jobs’ biographer Walter Isaacson has downplayed his remarks in a round-table discussion on Bloomberg TV.

I think [Google is] very innovative. I was not trying to contrast it to Apple or something. I know, all the Apple fans got mad […]

The one thing I will say is innovation is great, but it ain’t everything. It’s not the holy grail. Execution is what really matters, and Apple is the best at execution …  expand full story

January 16, 2014

Walter Isaacson, author of the biography Steve Jobs, said in a CNBC TV interview that Apple is now less innovative than Google, and that while securing the China Mobile agreement was a big deal, it was less important than Google’s acquisition of Nest.

Google buying Nest shows an amazingly strong, integrated strategy that Google has to connect all of our devices, all of our lives … the Internet of things is actually real, there are these devices we’re gonna want to have and Google’s going to get ahead of that game […]

The greatest innovation today is coming from Google. Fadell was one of the team that created the iPod. He was very deep into the Apple culture … when Apple was so innovative … Now Tony Fadell is going to Google because he’s part of the Nest deal …

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December 30, 2013

August 23, 2012

July 30, 2012

April 4, 2012

Walter Isaacson, author of the Steve Jobs biography, said in the past he omitted certain details and even referred to the book as a “first or second draft” when discussing plans to expand it with an addendum in a future re-release of the best-selling bio. While we have heard nothing official on those plans since, Isaacson just published a lengthy piece for Harvard Business Review titled “The Real Leadership Lessons of Steve Jobs.”

As noted by Isaacson, he was inspired to write the piece after many attempted to draw management lessons from the biography that he claims, “fixate[s] too much on the rough edges” of Jobs’ personality. Most of the piece focuses on Jobs’ management style, but Isaacson also once again talked about the late chief’s desire to produce “magical tools for digital photography and ways to make television simple and personal.” Here is an excerpt:

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December 16, 2011

November 10, 2011

Steve Jobs’s authorized biographer Walter Isaacson and Fortune’s managing editor Andy Serwer on stage at NASDAQ | Photo: Tanner Curtis

In a series of tweetsFortune released some interesting new quotes by Steve Jobs’ authorized biographer Walter Isaacson, who sat down for a “breakfast conversation” with the magazine’s managing editor Andy Serwer.

“It’s good that we’ve made a big deal out of a creative business leader, rather than a celebrity,” Isaacson told Serwer, describing his rock star status as a cultural icon of our time. “There’s an emotional connection Steve Jobs made across the world – like a rock star or a prince”.

“Steve thought the digital hub had moved from the computer to the cloud,” Isaacson said. Over the years, Jobs changed as a manager in a way that “he didn’t become sweeter or kinder, he learned to channel his energy and passion.”

Walter Isaacson signing books in Times Square | Photo: Tanner Curtis

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October 26, 2011

October 24, 2011

October 21, 2011

October 20, 2011

October 6, 2011

July 5, 2011

As noted by Fortune, Steve Jobs’ biography now has a more pleasant sounding name than its previous working title: iSteve: The Book of Jobs *cringe*

It’s got a new title.  But it isn’t the one that Amazon has listed above… expand full story

February 15, 2010

Here’s something we’re really glad to see.  According to the NYTimes, Steve Jobs is letting former Time editor Walter Isaacson write a book covering the entire life of the Apple CEO, from his youth in the Silicon Valley through his years at Apple, NeXT, Pixar and Apple again.

Mr. Jobs, who will turn 55 on Feb. 24, has invited Mr. Isaacson to tour his childhood home, one person with knowledge of the discussion said.

Isaacson is currently the chief executive and president of the Aspen Institute, a nonprofit education and policy studies organization based in Washington.

He is the author of two best-selling biographies,

October 7

AAPL: 110.78

Stock Chart

Director Danny Boyle with the cast of Steve Jobs

Despite the film being based on Walter Isaacson’s authorized Steve Jobs biography, the upcoming Aaron Sorkin-written biopic telling the story of the late Apple co-founder isn’t being totally welcomed by Tim Cook and company. As we’ve seen play out over the last few weeks, the Apple CEO called recent movies including Sorkin’s that depict Jobs in a not entirely positive light as “opportunistic”. A counter punch then apology from Sorkin followed.

The film’s director Danny Boyle isn’t softening his words, however, calling Apple a company with “tremendous, terrifying power” in a new interview with The Hollywood Reporter promoting the film. Boyle believes artists should keep corporations like Apple in check, so to speak: expand full story

October 6

AAPL: 111.31

Stock Chart

ABC published some out-takes from a video Apple provided it showing Steve Jobs in the run up to the iPhone launch and at other times later in his tenure at Apple that depict his lighter, more humanistic side. Apple has previously worked with ABC, providing Tim Cook airtime to discuss both Apple and Steve Jobs a year ago.

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September 17

AAPL: 113.92

Stock Chart

Universal today has shared the second official trailer for its upcoming Steve Jobs film. The movie debuted last week at the Telluride Film Festival and received almost universal positive reviews. Universal’s film stars Michael Fassbender as Jobs and is directed by Danny Boyle, previously behind hits such as Slumdog Millionaire

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