August 7, 1997 - 10 years ago - Things were much different for Apple and Microsoft

Mon, 08/06/2007 - 05:58 — Seth Weintraub

What a difference 10 years make!

Edit: This story picked up by Computerworld...DIGG

Apple will once again be wowing the technology world on August 7th, most likely releasing the long awaited redesigned iMacs and a slew of other technology innovations. Analysts and the press now stalk Apple’s every move, and every word from Apple PR is sifted with a fine-toothed comb for information on the future direction of the company. The stock price reaches new highs on what seems like a weekly basis and its retail stores are filled to capacity. Things are going well for Steve Jobs and company.

Times weren’t always this good for Apple. August 7th also marks another milestone. It is exactly 10 years since Steve Jobs was at his first event at Apple as the returning iCEO (“I” standing for interim) – which was Macworld in Boston 1997. Apple was a mess. It had been just over a month since he again took the wheel at Apple after Gil Amelio had been given his walking papers. Steve Jobs had set the process of killing off the Newton and Clone Industries at Apple. Apple was nearly bankrupt and had lost its direction. Nobody was certain what the future held with Apple and what was to be shown that day was anything but reassuring.

for the rest of the article, see Computerworld:
http://www.computerworld.com/action/article.do?command=printArticleBasic...

For a blast from the past/refresher, check out the NYTimes article covering the event in 1997 and the cover of Time Magazine following the event:
http://query.nytimes.com/gst/fullpage.html?res=950CE5DA173CF934A3575BC0A...

( Filed Under: )

Comments

"Apple was nearly

"Apple was nearly bankrupt"... No, it wasn't - it had a billion and a half of ready cash available, and a history of almost unbroken profit. It had totally lost direction, and Amelio was clueless, but why repeat the myth that it was bankrupt?

A site like this needs credibility, and repeating misinformation like this, is not the way to get it.

Apple had a billion Dollars in Cash...

but had just reported huge losses ($500,000). Can't keep that up for long!

History of unbroken profit obviously not the case.
http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/592FE887-5CA1-4F30-BD62-...

throwing stones from a glass house

Apple was certainly NOT bankrupt! Lies!

Apple was not bankrupt! Lies! It was totally confused and FFFed up but it was NOT bankrupt or even close to bankrupt!

Apple is around today due to its customers, any other company would have died but its CORE mac addicted religious faithful but their computers in the dark times. I bought 3 macs. It was a investment in Apples future. What the hell did you do?

I learned how to use a PC

Apple got lucky. Now I can use both. So I can fairly compare.

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is used to make sure you are a human visitor and to prevent spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.