Apple debuts 'Reserve and Pick-up' for the holiday season

...possibly you like to fly business, or to get access to an airport lounge, or to have a preferred lane when you rent a car, because if YOU work hard, sometimes, time is an important factor.

You know what? Here in Europe we don't have too many AppStore, and sometimes when you try to book a slot on the web (forget about the book over the phone, no chance, because is not possible AND because they don't answer), it gave you 0 (ZERO) availability for the next three days, which means you don't know how to do. Apple Resellers are a little network, with few excellent certified professional which believe to be the messiah and treat you like the last of the sheep in the mountain. Additionally, if you call AppleCare, very often they ask for proof of the defect before to send you the box where to return the mac, and it may take from 5 to 7 days to see you hardware (hopefully with the configuration, please note not the data which is carefully preserved somewhere else, you left, otherwise your IT will take another TWO days to fix it) ready to work again with you...

That was an useful service, an EXPENSIVE useful service, I don't care about 1to1, which as you mentioned is useful for the "consumer" market, even in this case, I DO NOT SEE where are the volumes... Additionally, the procare service was serving up to 3 machines, was giving you a complete annual internal and external cleaning (and when you travel a lot, this is something EXTREMELY useful),

So, if they tried now to re-enter the business/enterprise market (and they are doing it every day with the iphones, the Air, the MBP and the XServe), they HAVE TO take in consideration a preferential path to SOLVE the issue of the business/pro people. It works like that EVERYWHERE, ANYTIME, in any SERVICE!

That's it, I want my ProCare back!