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People may be able to buy their iPads today, but they won’t actually get their hands on the much-anticipated devices until early next month, and later if they opted for 3G connectivity. But Apple isn’t without a heart, so the company revealed some new specific details about the tablet on the iPad micro-site, according to MacWorld.

Included in the informational appetizer are details regarding the 3G data plans available for the device, the iBooks application and how it will work, a small hardware change that should make a pretty big difference, and a couple other eyebrow-raising late-game additions.

Data Control

The iPad benefits from having to deal with only two available data options at launch in the U.S. Because it knows exactly how much data you should have, it can provide much more useful usage information. You get access to an iPad Cellular Data Plan window on the 3G-enabled devices, from which you can modify, sign up for, or even cancel your AT&T data plan.

The iPad will let you know when you’ve got only 20 percent and 10 percent remaining of your 250MB if that’s what you’re working with, and when you’re completely out. From there, you can top off by adding more data, or even upgrade to the full unlimited plan at $30 a month. Sure beats sitting on hold waiting for an AT&T representative. There’s also evidence that you’ll be able to manage an international data plan from the screen in the future, but Apple hasn’t revealed any details regarding this yet.

iBooks

The actual iBooks app won’t be installed by default on shipping iPads, probably owing to the fact that it might not be available at all on international versions of the device, at least if the lack of a mention of the app on the iPad pages in other countries indicates anything. Instead, you’ll be able to download it from the App Store.

Good news for public domain fans: any free ePub format books you download from elsewhere can be synced to the iPad via iTunes and read on your device. And Kindle fans will appreciate the ability to highlight and look-up any word in any book, either on Wikipedia, the dictionary, or via web search, just by touching and holding.

Screen Orientation Lock

I absolutely hate using the iPhone while lying in bed for a lot of things because many times, a screen lock is a software feature and isn’t necessarily available for all applications. That means that it’ll constantly switch to landscape mode, despite that not being at all what I want it to do.

The iPad solves that problem via a hardware switch above the volume controls on the side of the device that locks the screen’s orientation into whatever mode it’s in currently.

Accessibility

More accessibility options have been added, including the ability to switch audio to mono and route it through just one headphone for users who may only have hearing in one ear. iBooks are also apparently covered by VoiceOver, so that users can have them read to them by Apple’s emotionless robot drones.

AVI Support

Perhaps the biggest little detail added in the iPad’s specifications is support for AVI videos, using the MotionJPEG format. Resolution for the files supported is 1280×720, which is HD, and PCM stereo audio is also part of the deal. Best of all, the data rates supported run up to 35Mbps, which is well beyond even the Apple TV’s standards. Looks like Apple has really big video plans for this capable little device. Wonder if this has anything to do with all of its recent talks with TV studios?

So now you’re more informed about that pre-order you’ve made or are thinking about making. And now I only feel more keenly the still-distant international ship date for the device. Thanks a ton, Apple.

Related GigaOM Pro Research:
• 5 Tips for Developers Targeting the iPad
• Web Tablet Survey: Apple’s iPad Hits Right Notes
• With The iPad, Apple Takes Google To the Mat

It’s a little after 6 a.m. Eastern on Friday, March 12 as I write this post. Some two hours from now, the Apple Store will officially take orders for all iPad models, apparently with the ability to specify pickup at a local store. The store is currently down, though it wasn’t the last time I checked about an hour ago. (Trust me, I’m not awake in anticipation of buying an iPad; my work has me on an early-to-bed, early-to-rise schedule.)

Like I have with most watershed Apple products of the last decade or more, I’ll order an iPad on the day they become available. For me, this has included, but is probably not limited to, the original iMac, iBook, Airport (gray UFO!) and 5GB clickwheel iPod, and more recently the MacBook Pro, Time Capsule, MacBook Air, and of course, gen 1, 2, and 3 iPhones. Yes, yes, I’m a fanboy, but this is also part of what I do for a living.

You know by now that there are six models of the iPad, three with Wi-Fi only, three with Wi-Fi and 3G data access with the same 16GB, 32GB, and 64GB storage capacities in each model. For the sake of discussion, I’ll call them the iPad Wi-Fi and the iPad 3G, even though the 3G model also has Wi-Fi. The iPad Wi-Fi will ship on April 3, with the 3G model due some 1-2 months later. The iPad 3G carries a $130 premium over the iPad Wi-Fi across the lineup to account for costs related to the 3G access, such as a modem and antenna. Other than providing an additional type of Internet access, there don’t appear to be any differences between the iPad Wi-fi and the iPad 3G.

I’ll be ordering the top-of-the-line 64GB iPad 3G, the most expensive of the six models, but the one with the most storage capacity and both ways to connect. Why get the most expensive model when a cheaper one could suffice? Here are my key reasons:

• Storage Capacity: I’m really looking forward to iWork on the iPad, and these files will eat up precious space on the device. I use all three apps in the suite — Pages, Keynote and Numbers — on a daily basis, and I can’t wait to try them out on the iPad. Phil’s demo looked great. I’m also doing a lot of work in Internet video these days. Having video files on the hard drive that haven’t yet or won’t be encoded for Internet delivery will be very useful.
• 3G: My second favorite feature of the iPad (behind the keyboard dock) is the 3G data plans. At only $30 for an all-you-can-eat buffet of Internet bandwidth, the AT&T plan is a great deal (note that I haven’t had 3G call, connection and speed issues like many have reported). But the fact that you pay as you go and turn on and off the service from the device is killer. Say you don’t have it turned on but find yourself in a location without Wi-Fi; simply turn it on for a month, then turn it off when you’re done. Sure you pay a hefty price for a day or even a week of usage, but if you don’t use it again for a few months, you don’t pay for it. No-contract unlimited 3G Internet is a killer feature.

I expect to use my iPad extensively for client presentations. I use my MacBook Air today, and while effective for presenting to two to three people, I can imaging the iPad as an easel position will be much more elegant and effective. I also plan to use it for note-taking when I conduct usability tests. Using Numbers, I’ll be able to create input screens ahead of time based on the test plan, and quickly and easily capture data about each test and participant. The data will already be compiled, collated and ready for analysis as soon as test sessions are completed.

These are just a few of the uses for the iPad I have in mind, but the possibilities are limitless. I’d rather have the most capable model so I’m prepared for whatever opportunity arises.

Apple’s much talked about iPad is now available for pre-order.

The Wi-Fi version of the iPad will deliver on April 3 or be available for in-store pickup then (if you chose that option). The 3G version still has no official ship date, just an ominous “late April.”

I pre-ordered the 16GB Wi-Fi version first thing this morning and let’s just say all the little extras add up fast. The $499 iPad quickly turned in to the $730 iPad between AppleCare and a few accessories. Such is the life of an early adopter, I suppose.

So, will you be pre-ordering an iPad today? If so, which one?

Related GigaOM Pro Research:
• 5 Tips for Developers Targeting the iPad
• Web Tablet Survey: Apple’s iPad Hits Right Notes
• With The iPad, Apple Takes Google To the Mat

The iPhone has a number of advantages over its smartphone competitors, but one thing it hasn’t had that users have been clamoring for is true multitasking. Push notifications were intended as a workaround designed to give users the ability to stay up-to-date with multiple apps without having to actually run them at the same time.

It’s still only a partial solution, though, and one many iPhone users aren’t satisfied with. True multitasking is still high on the want list of many iPhone users, and really remains the only thing not addressed by the many major feature additions iPhone 3.0 brought. Luckily, true app backgrounding capabilities are said to be on the way in iPhone 4.0.

That’s according to sources AppleInsider describes as having a “proven track record in predicting Apple’s technological advances.” According to those same sources, though, Apple still has a ways to go before it can introduce these features to iPhone users. But the problem doesn’t lie with the iPhone’s ability to run multiple applications at once.

In fact, the iPhone is quite good at multitasking in its current incarnation. Nike+ runs great while you do other things like take calls and/or check your email. But it’s the only non-Apple app that’s allowed that privilege. And Apple developed it for Nike, so it doesn’t really count. What’s new in iPhone 4.0 is that third-party developers will finally be able to run their apps in the background, too.

Apple hasn’t enabled true multitasking for all apps not because it’s been technically prevented from doing so, but because doing so represents a security risk in terms of opening the door to apps being able to run in the background without the user’s knowledge, which is how viruses and other malware works.

There’s also the issue of increased performance requirements, and increased battery usage. Apple is said to be addressing both of those with the new framework, though the source provided no specifics about how exactly that would be managed. I predict that mutitasking will only work on newer hardware, most likely the 3GS and above. A next-gen iPhone will probably be built from the ground up with multitasking in mind, and should offer battery and processor improvements scaled to compensate.

Another challenge Apple faces in bringing background multitasking to the iPhone is redesigning the user interface. As of now, users can access any currently running Apple programs that use backgrounding by tapping a thin colored bar at the top of the screen. While that works quite well for just one app, if you have a number running at once, it could quickly become way too cluttered and obscure the app you’re actually using at the moment.

According to AppleInsider’s source, the solution in the works at Apple leverages some existing tech from OS X to accomplish this. Personally, I’m betting on some kind of Exposé-type interface, possibly accessed through a special gesture or in a way similar to the one used now to bring up the iPhone’s Spotlight search screen. It might also take a page out of mobile Safari’s book, and use an interface similar to the one the browser has for displaying multiple pages.

The iPhone’s interface in general could probably use a makeover at the point. It’s been unchanged since its launch, and while many would call that a testament to its strength and intuitiveness, there’s no denying that as the iPhone gains new abilities, Apple might want to consider some more drastic changes to the ways in which users access and make use of those functions.

I’m sure Apple can handle the UI challenges, but I’m much more wary about how it addresses the potential security risks that come with opening up backgrounding. Luckily, it still has absolute control over the App Store, but it still might be possible for industrious hackers to bypass the safeguards in place and get some malicious software onto people’s devices.

Related GigaOM Pro Research: The App Developer’s Guide to Choosing a Mobile Platform

Interested in writing for TheAppleBlog? We’re looking for a few new folks to bring on board and would love to talk to you.

A few notes about writing for TAB:

• You MUST have previous Apple-related writing experience. No exceptions.
• We’re looking for people who are great at writing either how-to/tutorial articles or more in-depth, analytical, commentary-based writing than anything else. If you only write app reviews…sorry, not interested right now.
• Interacting with the folks who comment on your articles is a must, so be prepared to put in a little extra time conversing with our little community on the web.
• It is indeed a paid gig.

Writing for TAB is certain to bring you fame and fortune1, so just apply via this page or the form below. And our apologies, but due to the large number of applications we typically get for this, we aren’t able to respond to everyone. If we think you’d be a good fit, we’ll follow up with you.

1. This may or may not be entirely true.

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Square-Enix recently brought its popular Final Fantasy series to the iPhone, and now another heavy-hitter, Capcom, is bringing yet another marquee title to the platform. That title is Street Fighter — and Street Fighter IV, a port of the latest installment in the series, is now available for purchase in the App Store for $9.99.

But wait, that’s a fighting game. On the iPhone. Which has no physical controls. Sure, there’s been a few to date, with mixed results, but there must be a reason the genre hasn’t caught on with developers with the ferocity of, say, accelerometer-based driving games, no?

That’s definitely what I thought, but I purchased and downloaded the game anyway, against my better instincts, because I love the series, notably Street Fighter IV for the PS3. And because when I was considering a purchase, it had only received five-star reviews, which is rare even in the early going for any iPhone game.

Luckily, I was not disappointed. Street Fighter IV does indeed make the very best of an admittedly bad situation with its iPhone port. As you might expect, it uses a virtual joystick and virtual kick/punch buttons superimposed on the gaming screen. As you might not expect, this approach feels neither clumsy nor half-hearted in this particular Capcom game, something which could not be said for earlier releases from the same company (Mega Man II, anyone?).

Special moves are easy to execute, or at least as easy as they are to do using a traditional controller, probably more so. I’m usually pretty inept at even getting off a decent Shoryuken, but I manage it no problem most of the time on the iPhone. The graphics are amazing, and the game runs perfectly smoothly on my iPhone 3GS, with no lag or visual oddities. The intro movie is particularly mesmerizing if you’re keen on CG’d graphic treats.

For $9.99, you get a variety of modes of play, including Bluetooth multiplayer with nearby opponents. Eight characters are playable in the iPhone version, but that’s plenty considering the platform and the more casual feel of the game. Kudos to Capcom for focusing on delivering awesome gameplay over unnecessary extras like a massive roster of fighters and levels.

If I were Sony or Nintendo, I’d be watching these releases mighty closely. Major studios are definitely going to be keeping an eagle eye on sales of ports like this one, especially as the investment/risk ratio of App Store development continues to become more and more appealing. Sony in particular had better make good soon on those smartphone/gaming platform plans if it wants to remain relevant enough for anyone to care when and if it does.

Related GigaOM Pro content (sub req’d):

Is There Any Demand For a True Gaming Phone?

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This post may contain the trademarks and service marks of Apple, Inc. and such trademarks and service marks are the property of Apple, Inc.

I first used Fluid, the site-specific browser creation tool for Mac OS X, a long time ago. But I didn’t find it compelling enough to integrate it into my daily life, in part because virtually all of my digital life still lived on the desktop. As I personally moved more and more to the cloud, it became key.

I tend to use Fluid apps for things that I want to have open and at the ready all day. These are things I consider to be more like apps than websites, so having a separate window makes sense, if for no other reason than I can easily command-tab among applications by selecting the appropriate high-resolution logo. With Safari, Chrome and Firefox, I’m in and out of a lot of websites throughout the work day, but most are content sites, or web applications that I use once per week or less. Here are a few of the key ways I’m using Fluid today.

Google Calendar

I long ago tired of problems with invitations in iCal. There were just too many frustrating examples of invitations not coming through properly or at all, and I invested the maximum amount of time I was willing to solve it. Last year, I also tired of Mail.app’s performance when dealing with many accounts and large numbers of messages. I was using Google Apps for several accounts with IMAP enabled, and using Mail.app as my client. Since they were all Google accounts anyway, I made the decision to switch to Mailplane, which performs flawlessly and had the added benefit of saving a lot of precious space on my MacBook Air’s hard drive.

Then I started noticing how good email invitations looked in the Gmail interface, and how easy it was to add them to the Google Calendar associated with that account. It just worked. But I also have several calendars. So I decided to make one Google Calendar account my main or master account, and shared all my other accounts with it, with full read and write permissions. Then I created a Fluid app for that Google Calendar account. I now have one Fluid app called gCal that holds my various calendars in one view, and I turned on Google Mobile Sync for them all, so I immediately get changes on my iPhone and vice versa.

Pandora

Pandora has become my music source of choice while working. I’ve got several stations queued up, including Wilco, Spoon, Ben Harper, and Res, among others. I haven’t really tracked it, but I don’t think I come close to Pandora’s maximum of 40 hours of listening per month. If I exceed that, I’ll need to look into a paid Pandora One account, which has its own player download. In the meantime, I’m quite content to load Pandora in a Fluid app, start it up, and hide the window from view until I need to click the button that says I’m still listening. Again, having it in a separate window that I can hide from view while still using Safari is a huge win for me.

Facebook

There’s not much I need to say about Facebook, which has taken the world by storm. But I am now syncing my contacts with Facebook via their iPhone app, which I love because it’s the easiest and best way to have friend’s pictures show when they call. I once suffered from Facebook Fatigue, but I’ve gotten past that and now use it as an essential communications tool for certain contacts. I’m just starting to use it for some serious social marketing for my projects, and having it open in its own window makes it easier to keep abreast of messages and other updates.

WordPress

Finally, TheAppleBlog is hosted on WordPress, so I created a Fluid app specifically for creating posts like these. I’m also finding it more and more useful to tap out ideas that pop into my head and create rough outlines while the ideas are fresh, and save them as drafts. Then, when I have dedicated time later in the day or week, I can spend more time working on the posts.

Are you using Fluid in your daily Mac experience? If so, how do you use it? If not, why?

When iTunes web preview pages first appeared for songs and albums the industry was abuzz with the possibility that iTunes could be migrating to the cloud. iTunes preview has so far had little impact on how we use purchased media content, but it has had a huge impact on how we find iTunes media content on the web, especially with iPhone apps. The iTunes web preview pages are an enormous draw for search engines and consistently rank high in the results when searching for the names of apps.

A Quick History of iTunes Web Preview

Previously, web links to iTunes content opened a redirect page (hosted on phobos.apple.com) that asked you to wait “One Moment Please” while the iTunes application was launched. This page only had a thumbnail of the cover and sparsely listed just the title and publisher.

iTunes web preview first appeared on November 13, 2009 with full pages including descriptive text (hosted on itunes.apple.com). Audio clip previews were added on January 7, 2010. These pages still launch the iTunes application, but also include the full description, select customer reviews, and links to related content. Preview pages for iPhone apps were published on February 4 and podcasts were added March 1. TV Show and Movies still have the old style pages that just launch the iTunes application.

In hindsight, the launch of iTunes 9 on September 9, 2009 with store pages rendered completely in WebKit using HTML was a sign of things to come.

iTunes Web Preview has SEO Mojo

These web preview pages have exposed text content to Google and other search engines that can now crawl and index these pages. To measure the impact this has had on search results, I did a short study on the Top 100 Paid Apps in the iTunes App Store. I chose to track the relative ranking in Google search results of the iTunes preview page and the app’s homepage when searching on the app name.

For this study, I only looked at the search results for the app name. While keywords would have been interesting to track, they are not publicly available. The keywords that publishers submit to Apple are hidden content in the iTunes App Store and are not included in the web preview page. I dropped special characters that appeared unlikely to actually be typed into a search (trademark and copyright symbols, for example).

In almost all results, iTunes appeared in the first 10 results on Google. In fact, the median result was #4. In some cases, the pages were only launched only a month ago, so that’s impressive. iTunes appeared above the app homepage for 68 of the Top 100 Apps.

In about 2/3 of the apps, the iTunes preview page ranked higher in search results. There is a marked difference between these two sets of apps.

For all 100 apps, the median rank of the developer’s homepage (as published in iTunes) in Google search results was #17. Developers should take note here because a rank of 17 means that your app’s homepage is pushed off to the much less visited second page of results.

For those cases where the homepage appeared before iTunes, the median search result rank was #1. The iTunes preview page median result was #5. When we look at the other set, where iTunes appeared above the homepage, the median iTunes result was #3 and the median homepage result was #71.

We can see here that homepages that rank well for searches on the app name have a pretty good chance of capturing customers who are looking for that app. However, if the homepage is not doing well for a search on the app name, it is far more likely that the customer will end up at the iTunes store, or perhaps a review site.

Some Surprises

While I was not surprised to see the iTunes preview pages come in at the #1 result for App Store specific titles like “Space Miner: Space Ore Bust,” I did not expect to see the iTunes page fall near the top with some older brands that predate the App Store. “Frogger,” “Skee-Ball,” and “SpinArt” — single word titles — all show iTunes at #6. Tetris, Scrabble, Rock Band and Final Fantasy have the iTunes preview page holding a spot between #13 and #15. “Playboy” — another single word term that I would have thought to have lots of search results — shows the iTunes page for the app at #7.

Why Do iTunes Preview Pages Rank So High?

iTunes preview pages rank well in Google search results because they are very search engine friendly for app names. The URL, page title, meta description, meta keywords, and the H1 tag are all loaded with the app name. These pages also have lots of incoming links from every blog entry, review, and so on that uses the iTunes link. I suspect that the Playboy app comes in at #7 because of all the recent news and opinion articles that link to the app as an example of a big publisher that escaped the iTunes sexy app purge.

The old phobos.apple.com links are 301 redirected (permanently moved) to the new preview page which helps transfer all the links directed to the old page to the new preview page as well.

It is interesting to note that the iTunes preview page uses the “nofollow” attribute for links to the app’s homepage, so the PageRank of the preview page does not convey any benefit to the developer’s site .

The Upside to iTunes Preview Ranking High for App Names

The advantage to publishers in having the iTunes preview rank high in search results for an app name is clear. It gets customers who are searching for their app to the one place where they can download your app and pay money for the privilege to do so.

But there may be times when a publisher would want someone searching for their app to get to their own site first.

What is the Impact of Ranking Below the iTunes Preview Page?

There is no easy answer to questions about what this all means for App developers. However, let me point out one key advantage of ranking higher than the iTunes preview page — developers can influence what shoppers learn about their company and their app outside of the iTunes App Store.

Also if they come to the publisher’s site first and then go to iTunes, the publisher has a chance to see what brought them there. The iTunes Store does not provide any information about individual customers or even reporting on keyword searches that lead to apps.

David Barnard of App Cubby sees a positive side in the iTunes App Store climbing in the search results.

It’s a better user experience for potential customers to land on a preview page. I’m also happy to see Apple working the SEO angle on behalf of developers (something myself and many fellow developers have little experience in). It does concern me that developers do not have access to analytics on these preview pages (or anything in the App Store for that matter). With iTunes preview pages ranking so high in search results, I get an even smaller window into my potential customer base. But I do appreciate Apple’s efforts to help users discover and purchase apps and the long term impact that has on my pocketbook.

Use URL-safe Characters in App Titles

One finding from this quick study is that apps with a special character like the trademark or copyright symbol in the name, do not get the app name in the URL of the iTunes because the algorithm to generate the URL must not be able to deal with these characters. In these case, the URL contains the app id only. There are nine apps with this issue in the Top 100 Paid Apps list. Of those nine, the median ranking of the iTunes preview page is #8, well below the #3 ranking of sites that do have the name in the URL. Homepages for this set of  apps dropped in the results significantly. The best homepage result of this set was #15 by “Need for Speed Undercover” but six of the nine homepages did not appear in the first 100 results from Google. In the case of “Brothers in Arms 2: Global Front” the iTunes link is in the #1 spot, but the specially created web site for the iPhone game, brothersinarmsiphone.com, does not even appear in Google search results.

I do not think that we can say that the non-safe characters in the title are the cause of the low ranking for these homepages, but perhaps the inattention to SEO practices in the App Store are linked to a lack of effort to optimize the homepage as well. Developers should pay more attention to SEO to make sure that customers looking for their app can find their site.

What Does It All Mean?

There are two issues that most developers should look for right away. The first is the non-safe characters issue mentioned above. The second is to look closely at the app description. Previously, the app description was not indexed for iTunes searches. Only the name and hidden keywords are used for searching inside iTunes. However, the description text is being indexed by Google now. It would benefit publishers to spend more attention on crafting the right message in the app description to reach those searching on the web.

Apple’s move to go with HTML content in the app store and the new preview pages for the App Store and other content have had a clear effect on where iTunes content appears in web searches. More web traffic is going to go straight to the iTunes Store as this trend continues but developers can take a few steps to make sure that customers find the info that they have prepared for shoppers on their own web sites.

Related GigaOM Pro Research:

• Needed: A Neiman Marcus for Mobile Apps
• Are App Stores and Social Media Strangling the Web?
• Is Marketing Key to Mobile App Store Sales?

A few years ago it would’ve been only the insane and the insanely prescient who were predicting that Apple would replace RIM in terms of world mobile phone market share. Now it doesn’t seem that outlandish, but the question of how soon we’ll actually see it happen remains up in the air.

According to a new financial analysis company, Trefis (via Forbes), the iPhone will pass BlackBerries in 2011. So as of next year, the iPhone will supposedly overtake RIM’s varied line of smartphones, despite offering far less in terms of consumer choice, and being limited to only one network in major markets like the U.S. So how’s that supposed to happen?

Before we get to how, let’s look at why Trefis thinks this information is important. If you’re looking to buy Apple stock, then it’s very important indeed. Trefis estimates that around 52 percent of Apple’s stock value is dependent upon its mobile phone business, so that as the iPhone’s global market share continues to grow, the stock price will climb accordingly. They have a neat little tool that illustrates this, and you can set your own prediction to see how it affects the model.

It’s neat, but it’s also a gross oversimplification. Even without considering the potentially market-rearranging effect the continuing emergence of Android might have on mobile phones globally, other factors like the iPad will probably have a disproportionately large effect on the stock price of Apple in the coming months. Marketing hype definitely inflates consumer expectation and hopefully appetite, but it also misrepresents how important a product is to a company’s future.

If Apple does overtake RIM, however, it will mark a significant milestone for the iPhone, and one consumers should be wary of more than anything. As a disruptor of the status quo, Apple innovates, and innovates well. Once it reaches the top of the pile and subjugates its competition, that doesn’t necessarily continue to hold true. A victory over RIM in the mobile phone market could lead to a stagnation of iPhone innovation, something the minor updates to the iPhone 3GS were hopefully not a sign of.

The iPhone can overtake the BlackBerry by continuing to expand the markets in which it is available, and by going with multiple carriers in places where it only has presence with one or two so far. It may have seemed unusual to hang on to single-provider models for this long, but now it’s in a much stronger position in terms of negotiating with others. It’s also begun to grow its share in the enterprise, where the BlackBerry has traditionally held sway.

2011 could indeed be the year of the iPhone, but I’m hoping RIM makes a comeback before then to stoke the fires under Apple and stave off any impending complacency that might crop up.

Augmented Reality (AR) is a hot topic in the app stores these days. So, what’s AR? It’s multiple technologies being used simultaneously to provide you with data relevant to your location. This includes your phone’s compass to determine the direction you are facing, GPS to determine your exact location, an Internet connection to gather information about your surroundings, a camera to capture your reality and the screen to augment it with extremely specific data.

The app that gets the most free publicity is Layar for its on-again off-again relationship with Apple’s App Store. Whether or not this app should be allowed in the App Store is the issue people have been harping on for several months now. I think there is a much more urgent AR issue.

You look completely ridiculous when you use it.

Seriously. People take pictures all the time with their mobile phones. It’s a simple, quick task. But using an AR app is confusing and time-consuming. You have to maintain the phone’s direction and camera angle otherwise you lose the details on your screen. Your face is glued to your screen for a longer-than-appropriate time period. We have quickly grown accustomed to people looking down at their phones while walking around town (although some would argue that this is aggravating and dangerous). AR users have taken this awkward behavior to a new high since their phones are at eye level with people walking by.

Below is Layar showing the Drink layer. Note the confusing interface that requires thorough focus to decipher while you are standing on a sidewalk holding your phone in the air.

Here’s Yelp’s easier-to-comprehend (although it can quickly become cluttered) “Monacle” feature. Note: To activate this feature you must shake your phone when on the Nearby tab.

And finally, an innocent AR user begging to be mugged while trying to learn more about his location.

We can all agree that AR is extremely cool. Hopefully it will soon be a useful way to understand your surroundings. But for now these apps feel more like usability and HCI research experiments.

Related GigaOM Pro Research (sub req’d):

Augmented Reality: Lots of Promise, Lots of Hurdles

The rumors of Adobe being bought by Apple come up every so often. Apple could easily afford such a purchase and the results would be interesting. I would love to see Adobe restructured by a company like Apple. Adobe has many applications that are the gold standard but it seems to lack focus. These are my thoughts on what Apple could do with Adobe’s biggest apps and make everyone’s life a lot easier.

Video

Adobe’s video market could be trimmed down. Anything that can already be done in Final Cut Studio should be gone, including Premiere and Soundbooth. I’m not sure if After Effects would even be worth it in the end. Most believe that Final Cut is a very nice video suite on the Mac platform and in the PC world, AVID holds the crown. Why is a program like Premiere needed? It’s not quite AVID but way better than Windows Movie Maker. Now throw Sony Vegas in there and it’s starting to get crowded. Apple could create Final Cut for the PC or forget about them altogether. This would come down to money in the long run. I personally don’t think Apple needs to worry about the PC side unless they are going to legitimately compete against AVID for dominance.

Design

Photoshop and Illustrator go hand in hand with Apple. The general public thinks of Apple when Photoshop is mentioned and vice versa. This is known as one of Apple’s strongest markets. Most believe that these design apps run better on a Mac but as we know, Adobe is slow in keeping these flagship apps on the cutting edge. Apple could force them to be designed for the latest and greatest environments. While they’re at it, stop releasing new versions every year that don’t have any significant improvements. Adobe needs the money to keep rolling in through yearly revisions but Apple wouldn’t have this problem. Make a new version when real features are created. In an educational environment, we are forced to upgrade every year because the textbooks only cover the newest versions. This puts a large strain on software budgets.

Documents

Acrobat should also be restructured and brought back to its core purpose. Every other week we hear of an exploit in PDF’s and it’s because they don’t do the simple task they were conceived to do. Strip out all the extra junk and just make PDF’s do what they need to do. Reader should be killed for the Mac OS also, Preview is way quicker and does the job just fine.

Flash

Then there’s the elephant in the room, Flash. Oh my dear old friend, you were once so cool. Animations, games, crazy navigation menus and long site intros were such a treat. Now I have grown bored with you.

The problem is that Flash is so ubiquitous with the web that it can’t just be tossed out into the street. Apple would need to clean it up significantly and keep it around until HTML5 took over. They should only provide security fixes but no new features. This would allow it a peaceful death.

Adobe has so many products that it’s kind of ridiculous. Most of them could either be worked into existing Apple products or forgotten forever. If Apple did purchase Adobe, what about the PC side of Adobe’s business? They would have to crunch the numbers to see what products are worth the extra cost of development, but Apple could really limit what’s available for Windows. Whether that would that be a good or bad thing, I’m not really sure. In Apple’s mind, if it sells more Macs then it’s worth doing.

I believe Apple could really improve Adobe’s products and make them more reliable than they ever have been. It would end the grudge that they have against each other and hopefully get applications like Acrobat and Flash back to their roots. Adding useless features just to sell a different version every year will not win you any fans. Make it a worthwhile upgrade or inexpensive and I will gladly support you.

A year after the launch of FileMaker Pro 10, the Apple-owned database company is back to debut the latest version of its franchise product. FileMaker Pro 11 introduces long-awaited features and builds on the interface and engine improvements to create new capabilities. I have been taking the product through its paces for the last few weeks and I am left with the impression that this is what FileMaker Pro 10 should have been because the changes made to the interface and the scripting engine are really evident in 11. The update includes a variety of improvements that will benefit both users and developers.

A New Start

When greeted by the redesigned Start Screen, among the starter solutions offered as a template is a new Invoices solution. This solution allows you to track customers, products, and invoices in a single database. Invoices implements multiple tables and relationships on multiple keys and provides a great introduction to a moderately complex database. I recommend peaking under the hood to get a feel for how things are done if you are new to FileMaker. Beyond the starter solutions, you can also create a new database by starting with data from Bento, XML files, Excel spreadsheets and other sources.

Once you are up and running in a database, there are a few interface changes that will jump out at you immediately. First up is the new Quick Find feature. Quick Find adds a Spotlight-like search field to your toolbar that will search through multiple fields on the current layout.

This feature is handy if you are looking for something like a phone number, but are not sure if the number is in the home, office, mobile, or fax fields. You can set which fields are included in the Quick Find index to limit the search and the size of the indexes. Quick Find works like an “AND” search across multiple fields and matches on the start of strings only. It does not do partial string matching so a search on “maker” will not match “FileMaker” at this time.

Layouts

One small refinement is Text Highlighting. You can mark text with a yellow background in a field to bring attention to the highlighted section. More significant changes have been made to improve the ease of working with layouts. The new layout assistant makes setting up table-based report layouts a breeze. The assistant walks you through choosing fields, setting the sort order and adding sub-summaries. In the table view itself, you can now directly add fields and records with convenient + buttons and change the sort by clicking on column headers. Layouts themselves can now be organized into layout folders to make it simpler for both users and developers to work in a database with a large number of layouts.

Another layout option is Portal filtering. Portal filters allow you to limit related records that are displayed in a portal by either fixed or calculated criteria.

When designing layouts, new Inspector palettes grant immediate access to common formatting functions and settings. The Inspector has three tabs, but you can open up multiple inspectors and have each tab visible. The addition of the Inspector may seem a minor change, but it does bring the database product into better alignment with the iWork applications. Inspectors are packed with detail that might be overwhelming to some users, but they do add a bit of convenience and expose some features to discovery that may have been hidden deep in menu options.

Charting

The biggest visual change to Filemaker Pro 11 is the addition of the new charting feature. You can create pie charts, bar charts (vertical and horizontal), line graphs, and area charts and include those directly in your layouts. The charts provide an opportunity to not only create better reports but also design completely new interfaces for dashboard views and other ideas.

Snapshot Links

Another new user-focused feature that takes a bit of explaining is Snapshot Links. You can take a snapshot of the current records that you are viewing and send those to a co-worker with access to the same database. The snapshot includes the current found set, but also remembers the selected record, the current layout, the focused tab on a layout and other information. Previously, you may have printed a report to PDF or saved a search in FMP 10. The problem with those approaches is that the PDF is completely static and the results of the saved search may change between the time you look at the records and send those to someone else. The snapshot link always shows the current information in the database, and keeps the found set intact even if the underlying data changes. It took me a while to fully grasp the implications, but the more I think about it, the more uses I find to use this feature in a workgroup environment.

Other Improvements

Recurring import will watch an external file like an Excel spreadsheet and update the data in FileMaker as the watched spreadsheet changes. You can set script triggers on this file as well to have it update every 15 minutes or some other interval.

You can copy and paste scripts to make it simpler to bring tricks over from other solutions. External file protection improves the security of Filemaker databases. The server version has new diagnostics to help find out which user has issued the query that is bringing the system to a crawl. Filemaker Pro 11 Server Advanced also removes user limits in this version.

System requirements are substantially the same.

Pricing

All FileMaker 11 products are immediately available. FileMaker Pro 11 is $299/$179 upgrade (U.S. suggested list price) and FileMaker Pro 11 Advanced is $499/$299 upgrade. FileMaker Server 11 is $999/$599 upgrade and FileMaker Server 11 Advanced is $2,999/$1,799 upgrade.

For a limited time, FileMaker extends upgrade pricing to licensed users of FileMaker 8 and 8.5 products. This offer expires September 23, 2010, and details are online.

Recommendation

There is something for everyone in this update to FileMaker Pro. Users will love the convenience of Quick Find, the visual enhancements in charting and layouts, and sharing snapshots. Developers will love the Inspector for quickly making layout changes, the scripting improvements, and the flexibility of using portal filtering and charting to create great layouts and reports without extra plugins.

I see great possibilities to use these new features to create solutions with FileMaker Pro and I am probably more excited about the future of the product now than I have been over the last few years. It feels like the investment in previous versions has paid off and everything is firing on all cylinders to move ahead.

Via Apple 2.0, Oppenheimer analyst Yair Reiner asserts in a research note that Apple’s lawsuit with HTC over the iPhone interface was the culmination of “blunt talks” with other phone manufacturers.

According to Reiner, starting in January Apple began closed-door discussions with OEMs regarding the company’s “growing displeasure” with the theft of Apple’s intellectual property.

That displeasure was first noted a year earlier at a conference call. Apple COO Tim Cook responded to a question about the Palm Pre by stating that “we will not stand for having our IP ripped off,” though Cook wasn’t necessarily talking about Palm, or just Palm, anyway. Earlier this month, Steve Jobs publicly accused HTC of theft in a press release associated with the iPhone lawsuit. Unfortunately, that lawsuit may not ultimately protect the iPhone the way Steve Jobs thinks.

However, in the short term tough talk and legal action has, according to “industry checks” by Reiner, resulted in hardware manufacturers reassessing their positions regarding Google’s Android operating system.

Rival software and hardware teams are going back to the drawing board to look for work-arounds. Lawyers are redoubling efforts to gauge potential defensive and offensive responses. And strategy teams are working to chart OS strategies that are better hedged.

Ignoring the negative impact on consumers from stifling innovation in the name of intellectual property rights, the real-world implications of driving hardware manufacturers away from Google is that they will be going towards Microsoft. With Windows Mobile as good as dead, and Windows Phone Series 7 not to be released until the end of the year, it could have been argued that Microsoft was close to being pushed out of the mobile market entirely. Don’t count on that now.

Microsoft has been quick to sniff out this burgeoning opportunity and has begun to aggressively promote the strength of its own IP portfolio, as well as its willingness to join battle with customers that come under IP attack.

It’s one thing to threaten a relatively small company like HTC, but quite another to go after Microsoft, as Apple found out once before. While temporarily disrupting Android through lawsuits isn’t going to make that problem go away, it might just help Microsoft get back in the mobile business.

Apple has a default set of apps that come with every iPhone and iPod touch that you can’t remove from the device, and that provide some basic features that are likely to appeal to a wide swath of users. The iPad will have a default set, too, but it won’t necessarily include all the familiar apps you know and possibly love.

According to John Gruber of Daring Fireball, apps that Apple didn’t show off during its iPad unveiling event weren’t just left out because there weren’t many major changes made to them, they actually won’t appear on the platform at all. Or, if they do, they won’t ship with the product and instead will be downloadable after the fact via the App Store.

The apps in question are Calculator, Stocks, Weather, Clock and Voice Memos. According to Gruber’s sources, the apps won’t be included not because Apple has deemed them any less useful or appealing to consumers in terms of function, but because Cupertino couldn’t come up with iPad-complementary large-format designs for their user interfaces.

Personally, I’m not too upset about the omissions. I barely ever use Calculator and Voice Memos, and I’ve opened Stocks maybe once or twice. Weather I’ve replaced with a much more functional third-party app. Clock is the only one I use regularly, but I suspect it won’t be that hard to replace it via third-party sources if necessary, either, and I probably won’t have the iPad at the gym anyway, which is where I use Clock the most for its stopwatch functions.

I’m still of the opinion that Apple should make all of its native apps downloadable content, aside from the iPod and phone-related apps on the iPhone, so this is probably as close as I’ll get to that coming true. But it raises an interesting question about third-party apps: if Apple can’t see a way to make some of its content work on the iPad, how are developers going to be expected to cope?

Changing screen size doesn’t only change the amount of space you have in which to display things. It changes a user’s expectation of what a piece of software will be able to do, and the way in which the program will do it. Games may be able to escape this expectation gap, since they provide roughly the same thing whether portable or not (hence the success of PS ports on the PSP), but utilities and other apps likely won’t.

It’s fine for existing iPhone and iPod touch owners, who will probably just find using old apps dissatisfying, but know to wait for iPad-specific programs. But what about users new not only to the platform, but to iPhone OS as a whole? Ill-fitting apps could sour these new customers against the iPad right out of the gate, conceivably alienating some so strongly that they might not return to Apple for future products.

There’s two ways Apple can fight this: from launch, it should highlight and drive new customers to an iPad-specific section of the App Store, possibly through a modification to the App Store application itself on the device. I’m almost certain this will happen anyway, but the app should default to iPad-only titles at launch to make certain that inexperienced users will only be exposed to those if they don’t understand App Store navigation fully off the bat.

Finally, Apple needs to better encourage developers to convert existing apps to the iPad’s dimensions, and alter their UIs accordingly. I’m not sure yet how Apple is planning to deal with developers wanting to offer iPad and iPhone-specific versions of the same app, but making that process as simple as possible for consumers looking to choose one over the other will be key to establishing developer good faith, and convincing users that the iPad isn’t jut the big iPod many detractors are making it out to be.

Related Research from GigaOM Pro:

• Web Tablet Survey: Apple’s iPad Hits the Right Notes
• How AT&T Will Deal with iPad Data Traffic
• 5 Tips for Developers Targeting the iPad
• With the iPad, Apple Take Google to the Mat

When it was first unveiled, Apple’s new iTunes LP format -– codenamed “Cocktail” and introduced at a “rock and roll event” in San Francisco -– promised to give consumers a new reason to buy albums instead of individual songs. Offering expanded cover art, lyrics, videos, animation and other digital goodies, iTunes LP was intended to evoke the feeling of spinning an LP record and holding the jacket in your hands. Especially when paired with a tablet computer (then rumored, now real) that would provide a new way to view large-format art, consumers were promised a digital experience that mimicked a physical one.

Six months later, however, iTunes LP doesn’t prompt much consumer recognition, and none of the industry sources with whom I spoke said they viewed it as being anywhere close to game-changing from a format perspective. Rather, it’s considered more of a curiosity. Read the full article on GigaOM →

Watching the iPad’s first television spot on the Oscars Sunday night, I got giddy all over again in anticipation of getting my hands on this hot new product. Though it’s still a few weeks away, I’m even more excited for the applications that will be coming to the platform. Here’s my top 10 list of apps that I want to see developed for the iPad.

Coda

As a graphic designer and web developer, Coda is a staple in my workflow. It features a built-in FTP system, which could be problematic to port to a mobile device, considering there isn’t a traditional file structure to store data. However, perhaps the iPad’s new file storage system will provide an adequate solution. Regardless, as someone who codes, it would be awesome to sit next to a client and modify code and push changes to a site all from my iPad while they load and test the revisions on their own desktop.

Photoshop

Before you laugh, remember that Adobe has already released Photoshop Mobile for the iPhone, and all things considered, it’s not such a bad application. A larger iPad version could allow support for opening and manipulating native Photoshop files as well as working between multiple files. CS4 introduced a new tabbed approach to viewing multiple documents at once. A similar setup could easily be implemented on the iPad.

Katamari Damacy

What’s a fun touchscreen device without a fun game? Katamari already exists as an iPhone app so it’ll scale up decently on the iPad. But given the advanced graphics of the iPad and the larger screen, a native iPad version is a must. If you’ve never played Katamari, check out this clip below.

iMovie

Call me crazy (it doesn’t hurt to be wishful) but the feasibility of an iMovie-like app is certainly within the realm of possibility. I would have never expected Apple to introduce video editing on the iPhone. Nevertheless, along with a video camera, the iPhone 3GS allows for simple video edits. Why couldn’t we have a larger implementation of this on the iPad, provided it gains a video camera at some point? With the larger screen, there’s plenty of room to view a larger timeline, add transitions or effects and with one tap, upload your masterpiece to YouTube.

iChat

I’m actually quite surprised this app still hasn’t made it to the iPhone yet, but as a platform that’s designed to be “the best way to experience the web, email, photos and video,” the iPad seems like the perfect device for iChat, especially if a future model gains a video camera.

Screen Sharing or Remote Desktop

There have been a number of third-party developers that have created similar apps for the iPhone, but I’m honestly shocked to see that Apple hasn’t implemented its own solution yet. With a larger screen and almost full-size keyboard, remotely accessing and interacting with other Macs on my network would be a breeze on the iPad.

Preview

While the iBooks application will open books that are in EPUB format, I’d love to see a more robust implementation of Preview available on the iPad (and iPhone). Specifically, an app that is capable of annotating PDF files and provides support for links within PDFs. Since I’m also an academic, some of the journals I read (as PDFs) contain bookmarks to other articles or chapters and currently, none of the built-in applications on the iPhone support interacting with them.

Hulu

I don’t care how it has to happen or if it involves Flash or not. Who doesn’t want Hulu on the iPad? Even if it required a small subscription, I would love to be able to access my Hulu queue on the go. Better yet, since the iPad is a closed system, the app could download and cache content so it wouldn’t necessarily have to be streamed in real time. This could be a great solution to save AT&T’s crowded bandwidth for 3G models and allow WiFi-only models to still play even if a network isn’t around. I’d pay for that; would you?

Bento/Filemaker

Now that we have iWork, how about a real implementation of Bento (or FileMaker if that’s not too much to ask)? The current iPhone version is pretty pathetic and really hard to use to manipulate larger databases. While FileMaker may be a stretch, I’d put serious money on seeing an iPad version of Bento before the year is out.

An Improved iTunes App

It looks as though the new iTunes app represents a step ahead of the current iPhone version, but there are still some missing features that would make this app a rock star on the iPad. Adding support for Internet radio, browsing my other libraries by Home Sharing or support for iTunes Extras and LPs would be amazing. Honestly, why hasn’t Apple announced support of iTunes Extras and LPs? The specs call for a viewing area of 1280×720 (the 720p high definition standard). They also call for building your iTunes Extras with what’s called a bleed graphic, or a graphic that can “fill in the extra space” if you’re viewing it at a size greater than 1280×720. Now given that as a way to compensate for a difference in aspect ratios, if you were to scale down an iTunes Extra for the 1024×768 display, wouldn’t it just make sense? Come on, if the Apple TV can do it (and we all know how excited Apple gets about that product), shouldn’t the iPad as well?

What are your thoughts on apps you’d like to see? Share your thoughts in the comments below. The great thing about Apple’s developer community is that they keep up with what’s discussed in the blogosphere. You never know; a developer might see your suggestions. So, share what you’d like to see on the iPad!

It may be a little early to say this, but to me it seems like Microsoft took all the disappointment and fear resulting from Apple’s dominance of the mobile devices category over its own products through the years and used that energy to create the Courier. It’s the first time I’ve ever seen another company’s product and thought “That seems like something Apple would’ve made.”

Engadget posted more details about the device late last week, including two lengthy HD interface videos. Microsoft isn’t yet officially saying anything about whether or not this will become a production device, but Engadget seems very confident in its sources, and I’d be inclined to believe them since it seems more than likely Redmond is taking a page out of Apple’s marketing playbook by keeping things somewhat hush-hush but using “leaks” to steal focus.

Microsoft gets a lot of flak for doing a tablet the wrong way, as demonstrated by the HP model it unveiled ahead of the iPad to grab some of the attention away from that spotlight hog. But the Courier doesn’t have the same shortcomings. For one, it’s not based on Windows 7, but on a version of Windows CE 6, which also provides the basis for the Zune HD’s interface and the upcoming Windows Mobile 7 OS. It also runs on the Tegra 2, an impressive mobile processor.

It also has some considerable advantages over its Apple rival, especially if the hype is actually representative of what a production version will look like. First, there’s the size. The clamshell design allows it to be smaller than the iPad, while providing more screen real estate. Closed, it’s said to measure five by seven inches, and still remain less than an inch thick. It should also weigh less than a pound. It should take up just a little less space than the Amazon Kindle, for reference, which goes a long way toward making it truly, conveniently portable.

The Courier’s big advantage over the iPad, for me, isn’t the dual-screen design (although that helps), but the combination of pen and touch input. If I had to choose one, I’d go with touch, as Apple’s done with the iPad, but the opportunity to have both is a major selling point. Viewing the UI videos emphasizes why, and if you’ve ever used a tablet with a computer, especially those with a built-in display, you’ll know why a pen is a much better option than trying to learn to write or draw with your clumsy finger.

Microsoft’s notebook tablet is also refreshing because of its emphasis on interactivity between components and hardware features of the device. The software seems designed from the start to work perfectly not only with the specific features of the device, but also with every other software component of the OS, and all through a brilliantly intuitive UI. Nor is it a closed system despite this sharp focus, since the sharing features appear to be rich and varied.

Apple, for its part, emphasizes the apps. Apps are great, and they provide some pretty useful functions and terrific distractions, but they don’t really seem to work as well or with the same degree of interconnection as the Courier’s software promises to. Even Apple’s own built-in apps don’t have anywhere near as much potential for communication between and across each other.

In my opinion, where Apple got lazy with the iPad, Microsoft is throwing its entire mobile future behind the Courier. Not only that, but these previews are emphasizing the Courier’s strengths over the iPad without addressing things like media playback. The impression I get isn’t that the Courier is bad at those things, just that they’re taken as given. Instead, Redmond’s project is all about what a tablet can do that a media player can’t, something I’ve yet to really see illustrated by Apple regarding the iPad.

Related Research from GigaOM Pro:

• Web Tablet Survey: Apple’s iPad Hits the Right Notes
• How AT&T Will Deal with iPad Data Traffic
• 5 Tips for Developers Targeting the iPad
• With the iPad, Apple Take Google to the Mat

Swapping turtleneck for tuxedo, Steve Jobs made a rare public appearance when he took to the red carpet at the Academy Awards last night, spotted first by eagle-eyed social media maven Wayne Sutton who posted to his blog; OMG it’s Steve Jobs! I’m the only one yelling at him! #oscars #kodakredcarpet

Sutton doesn’t mention whether his yells went unnoticed by His Steveness, but he posted a fantastic snapshot of the event to his blog — take a look and see if you can spot El Jobso for yourself (it’s not immediately easy to find him in the crowd, but once you see him, he’s hard to miss!)

Image courtesy of Wayne Sutton

The Theme Begins (Prequel to The Oscar Theme)

Now why would the normally shy and retiring Steve Jobs be at the Academy Awards Oscar ceremony? Well, he is the largest individual shareholder in the Walt Disney Company, to whom he sold Pixar Animation Studios in 2006. Pixar is the legendary computer animation studio responsible for the box office hits Toy Story and Finding Nemo (to name only two of many others) and its latest CG offering, Up, was nominated for an impressive five Academy Awards (and was the first Pixar film to be nominated for the Academy Award for Best Picture).

On the night, Up received two of those Oscars; Best Animated Feature and Best Original Score. Steve didn’t take to the stage to receive the awards, but I’m sure he was grinning from ear to ear like a proud father at his child’s first music recital.

The Oscar Theme

If you’re interested in the mechanics of modern movie making, you’ll find this fascinating; Macworld UK reports that a staggering nine out of ten of the Oscar-nominated Documentaries (across both the Short and Feature Documentary categories) were edited on Macs using Final Cut Pro.

If you’re not a movie maker, you might not know that Final Cut Pro is Apple’s pro-level film editing software. Speaking from personal experience of many hours spent in many darkened editing suites all around the world, there are (broadly speaking) three dominant software editing tools; Avid, Final Cut Pro and Premiere Pro. (There are others, of course, but they’re far less commonly used in the film and TV industry.)

Avid has traditionally been the editing platform of choice and still reigns supreme, though mostly because it has been around since the Stone Age and many long-established editing facilities using Avid suites have long-term service contracts tying them to that platform. But Final Cut Pro (and the Final Cut Studio suite of film making tools) has been gaining ground in recent years, due in part to its relative affordability and Apple’s amazingly progressive efforts to develop and promote new HD codecs and standards, such as the ProRes family. (For more on this, you can watch a video on Apple’s Final Cut product pages.)

That almost all the Award-nominated Short and Feature Documentaries were edited using Final Cut (and, therefore, made on Macs) speaks volumes about filmmakers’ faith in, and trust for, Apple’s technologies.

The Oscar Theme Part 2: The Theme Continues

The impressive numbers continue. I almost missed this one, but last week The Awl’s Abe Sauer penned Why Apple Deserves and Oscar Too, which started with this remarkable tidbit;

In the 44 films in 2009 that topped the box office for at least one weekend, an Apple logo or device could be seen in at least 18 of them. (That’s almost 41%.) In some, Apple products even eclipsed their human scene partners. This high appearance rate does not include the heap of mass-market films from 2009 that did not own a weekend but also featured Apple product placement.

Sauer has done his homework. He goes on to list a fair number of those movies (you can read the list for yourself here) and, if you’ve got the time to spare, (7 minutes and 25 seconds, to be precise) there’s even a Ken Burns-tastic video slideshow of screenshots from movies and TV shows through the years featuring Apple products. Sauer adds;

…Brandcameo shows that Apple has appeared in 102 of the 302 weekly number one U.S. box office films from 2001 to 2009—more than 33% of them. Apple’s number is actually higher when period and fantasy/scifi films, in which Apple could not appear, are removed (the Lord of the Rings trilogy, Star Wars prequels 3:10 to Yuma, etc.).

Right then, don’t let it be said that Apple’s brand managers aren’t doing good work.

The Oscar Theme Part 3: Oscar’s Revenge

During the ad break (presumably while Oscar winners were busy phoning their Moms with the good news) the first ever iPad television commercial was broadcast. The ad itself is a bit “meh,” to be honest; it didn’t light the world on fire and teach us anything we didn’t already know. But that’s OK, because what really matters, I suppose, is that a very large audience not normally exposed to tech/gadget news saw the iPad for the first time. You can watch the ad on Apple’s website here.

I’m still wondering what Apple was up to in that diner back in August last year. At this rate, I think we’ll have to wait for next year’s Oscars to find out.

So here we are, just past the six month mark since Mac OS 10.6 Snow Leopard was sprung last August 28, and I’m still using OS 10.5 Leopard.

I have lots of company. The NetApplications HitsLink Market Share data for February 2010 shows that Leopard is still the most widely-used OS X version, with a 2.21 percent global market share compared to 1.8 percent for Snow Leopard, and good old OS 10.4 Tiger still hanging in at 0.72 percent.

Why the Procrastination?

So, why the procrastination about upgrading? It’s certainly not the cost holding me back. Snow Leopard is the cheapest Mac OS version upgrade in history, other than complete freebies.

Well, for one thing, Leopard works so darned well, and making a major OS upgrade always involves time investment and the hassle of upgrading at least some of your software and utilities (more about that in a moment), and I’ve been short of spare time the last several months. I also tend to be of the “if it ain’t broke, don’t fix it” persuasion, and haven’t been convinced there’s anything Snow Leopard has to offer that’s a genuine must-have for me.

Some of the improvements — things like a more responsive Finder rewritten from scratch in Cocoa, faster Time Machine backups, a more powerful version of the Preview application — sound like welcome tweaks, but nothing I find compelling. Stuff like enhanced Microsoft Exchange Server support for Mail, iCal, and Address Book have zero appeal for me since I don’t use that service or any of those features, preferring third-party alternatives. Nor do Snow Leopard’s Safari upgrades fizz me much since I favor other browsers with Safari being my fourth or fifth choice, if that.

Bitten Once…

There is also the bitten once; twice shy factor. I ordered OS 10.5 Leopard from Amazon.com a day or two after it was released on October 26, 2007, and immediately installed it on my then main production machine, a 1.33 GHz PowerBook G4. I’m not by nature or temperament an enthusiastic early adopter, but Leopard, hyped by Apple as being “the largest update of Mac OS X” yet, incorporating more than 300 new features, had so much cool stuff I really wanted to check out. Especially the Spaces and QuickLook features, which were every bit as good or even better than I had anticipated, and what I miss most on the two old G4 upgraded Pismo PowerBooks I still have in daily service running OS 10.4.

However, there was pain associated with my early move to Leopard, notwithstanding all the good stuff. I’m a windowshading junkie, and I simply can’t abide not having that feature, for which no function built into any version of OS X comes remotely close to being a satisfactory substitute. Windowshading’s been integrated into my work habits for more than a decade. Typically I may have two dozen or so windows open, scattered amongst nine Spaces views, mostly windowshaded, conveniently identifiable by their full title bars being visible.

Unfortunately, OS 10.5 upgrade broke third-party WindowShade X, and I was obliged to struggle along for several months without windowshading until its developer, Unsanity Software, got a Leopard-compatible version of its proprietary and required system add-on Application Enhancer (APE) out the door in February 2008, mercifully restoring WindowShade X support to Leopard.

Withdrawal too Painful to Repeat

Snow Leopard broke Windowshade X and Application Enhancer redux, and I’m not willing to go through that form of addiction withdrawal again.

Unsanity say they’re busily rewriting their more popular “haxie” add-ons to support Snow Leopard, the latest word being that WindowShade X is largely redone, its MIP system rewritten from scratch, and currently at internal beta status, a new build seeded to testers on February 13. A public beta should be released any day now. Until it is, I’m sticking with Leopard.

How about you? If you’re among the plurality of Mac users still running Leopard, and not because you’re on a PowerPC Mac, is something else in particular holding you back?