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Apple news website letemsvetemapplem.eu claims that Apple has a scheduled MacBook Air update for February 24th. The site says that this Air refresh will be minor, so if it is indeed happening, the update will likely focus on processor, storage, and RAM improvements. Of course, this is not the radically new 12-inch MacBook Air with Retina display that we’ve detailed, it’s just a mid-season component refresh. The site agrees with our earlier report that says there is no media event planned for February. Apple has done a few minor MacBook Air updates over the past few years, so this would not be unprecedented

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October 31, 2014

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Yes, that’s Seth Rogen (of Pineapple Express fame) and Christian Bale (the best Batman ever) superimposed into the bodies of Steve Wozniak and Steve Jobs. That board the pair are carrying? That’s worth about a million bucks. Probably nearly as much as that awesome belt that Woz rocks in the photo. Image via GadgetLove.

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September 9, 2014

Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57 9to5-image 2014-09-09 at 2.56.28 PM

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46 9to5-image 2014-09-09 at 2.45.05 PM

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

9to5-image 2014-09-09 at 2.44.12 PM

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

9to5-image 2014-09-09 at 2.41.38 PM

Seth Weintraub | 11:41 magsafe induction charging

9to5-image 2014-09-09 at 2.41.15 PM

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38 9to5-image 2014-09-09 at 2.37.25 PM

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20 9to5-image 2014-09-09 at 2.18.46 PM 9to5-image 2014-09-09 at 2.17.17 PM

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17 9to5-image 2014-09-09 at 2.16.08 PM

Seth Weintraub | 11:16 Real Gold

9to5-image 2014-09-09 at 2.15.37 PM

Seth Weintraub | 11:14 2 size Apple Watches

9to5-image 2014-09-09 at 2.14.24 PM

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

9to5-image 2014-09-09 at 2.13.27 PM

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

9to5-image 2014-09-09 at 2.10.55 PM

Seth Weintraub | 11:09 9to5-image 2014-09-09 at 2.08.43 PM


Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07 9to5-image 2014-09-09 at 2.06.54 PM 9to5-image 2014-09-09 at 2.06.32 PM 9to5-image 2014-09-09 at 2.07.39 PM

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

9to5-image 2014-09-09 at 2.05.45 PM 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

9to5-image 2014-09-09 at 2.03.15 PM9to5-image 2014-09-09 at 2.03.47 PM

Seth Weintraub | 11:02 9to5-image 2014-09-09 at 2.01.43 PM 9to5-image 2014-09-09 at 2.01.57 PM

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59 9to5-image 2014-09-09 at 1.59.25 PM

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

9to5-image 2014-09-09 at 1.56.34 PM

Seth Weintraub | 10:56 9to5-image 2014-09-09 at 1.55.45 PM

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54 9to5-image 2014-09-09 at 1.54.06 PM

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

9to5-image 2014-09-09 at 1.53.35 PM

Seth Weintraub | 10:53 Apple Pay

9to5-image 2014-09-09 at 1.51.44 PM 9to5-image 2014-09-09 at 1.52.15 PM 9to5-image 2014-09-09 at 1.52.41 PM 9to5-image 2014-09-09 at 1.52.37 PM 9to5-image 2014-09-09 at 1.52.31 PM 9to5-image 2014-09-09 at 1.52.26 PM

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48 9to5-image 2014-09-09 at 1.47.55 PM

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45 9to5-image 2014-09-09 at 1.45.10 PM 9to5-image 2014-09-09 at 1.44.53 PM

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

9to5-image 2014-09-09 at 1.42.37 PM

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

9to5-image 2014-09-09 at 1.40.39 PM

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

9to5-image 2014-09-09 at 1.39.06 PM

Seth Weintraub | 10:39 New Gyroscope in camera

9to5-image 2014-09-09 at 1.38.02 PM

Seth Weintraub | 10:36 9to5-image 2014-09-09 at 1.35.56 PM

Seth Weintraub | 10:35 Ugh

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 9to5-image 2014-09-09 at 1.34.15 PM

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

9to5-image 2014-09-09 at 1.31.06 PM

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE9to5-image 2014-09-09 at 1.27.49 PM 9to5-image 2014-09-09 at 1.27.31 PM

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)


Seth Weintraub | 10:25 BATTERY FTW

9to5-image 2014-09-09 at 1.24.43 PM

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22 9to5-image 2014-09-09 at 1.21.30 PM

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21 9to5-image 2014-09-09 at 1.20.26 PM


Seth Weintraub | 10:19 9to5-image 2014-09-09 at 1.18.46 PMseems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 9to5-image 2014-09-09 at 1.14.34 PM 9to5-image 2014-09-09 at 1.14.13 PM 9to5-image 2014-09-09 at 1.14.05 PM6 plus has new horizontal display

Seth Weintraub | 10:13 9to5-image 2014-09-09 at 1.12.54 PM 9to5-image 2014-09-09 at 1.13.11 PM

Seth Weintraub | 10:12 1080P display in Plus

9to5-image 2014-09-09 at 1.12.12 PM

Seth Weintraub | 10:12 9to5-image 2014-09-09 at 1.11.54 PM 9to5-image 2014-09-09 at 1.11.42 PM

Seth Weintraub | 10:11 Pshiller:

9to5-image 2014-09-09 at 1.10.51 PM 9to5-image 2014-09-09 at 1.11.10 PM

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09 9to5-image 2014-09-09 at 1.08.27 PM

Seth Weintraub | 10:08 9to5-image 2014-09-09 at 1.07.46 PM

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04 9to5-image 2014-09-09 at 1.03.40 PM

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48 9to5-image 2014-09-09 at 12.47.30 PM

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

Seth Weintraub | 9:43 T Minus 20

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

Seth Weintraub | 9:30 Dis is nuts

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Seth Weintraub | 9:04

Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014

Mark Gurman | 9:02 Health.

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 


Seth Weintraub | 8:59 Help

Seth Weintraub | 8:52 Sage advice:

Mark Gurman | 8:42 Craig on scene

Mark Gurman | 8:40 Apple’s doing their own blog 


Seth Weintraub | 8:34 He needs coffee? 

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

Mark Gurman | 8:18 Who invited this guy?

Mark Gurman | 8:18 Some TMI from Engadget:

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

Screenshot 2014-09-09 11.06.04

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:

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July 1, 2014

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Blog UkrainianiPhone believes that the next-generation iPhone will look like the device in the renders above and below. It’s unlikely that the image directly below represents an actual piece of Apple marketing or if the slogan on that image will be what Apple ends up using when the device launches in the fall.

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June 16, 2014

May 20, 2014

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After quickly rolling up to the top of the App Store, Weed Firm has smoked out in a blaze of glory. No word on if Apple or the developer is behind the removal or if the app is still available in the Colorado App Store.

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May 12, 2014

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May 9, 2014

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April 22, 2014

Our own 9to5Mac Senior Editor Mark Gurman joined John Gruber of Daring Fireball on The Talk Show this week to discuss Greg Christie’s departure, Apple’s upcoming Healthbook application, and Apple news reporting in general. The episode is just under two hours long and can be downloaded from Soundcloud. iTunes users and subscribers will find the episode available here. You can also listen to the episode below. expand full story

February 14, 2014

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Screen Shot 2014-02-14 at 2.46.28 PM

February 6, 2014

January 21, 2014

November 18, 2013

Screen Shot 2013-11-18 at 11-1.54.54 AM

For this upcoming holiday season, Apple will be celebrating with a front Apple Store window display that several Apple Retail employees have described as spectacular. A photo of the display, sent in by a source, is above. The display highlights both the iPad Air and iPhone 5c and is made up of several LED lights shaped into snow flakes. The design is simple, but unique and impressive…

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October 31, 2013


While Apple Stores across the United States are expected to have significant supplies of the iPad Air, some Apple Stores have been told to allocate a smaller number of devices for purchases handled in the early morning.

For example, depending on the store and market size, a few dozen to several dozen units of each model in every color and internet-connectivity option will be allocated for purchases before 12 noon.

Once the store-specific sales number for morning purchases is hit, some stores will not offer those models until later in the day or via Personal Pickup…

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October 7, 2013


Last week, we reported that Apple has begun development of the successor to the upcoming OS X Mavericks: OS X 10.10. We reported hearing that the future operating system is internally dubbed “Syrah” (a type of wine), and now we have received evidence of the codename. Above is a screenshot of operating systems available for installation by Apple employees internally. As you can see, “Syrah” is available as an operating system newer than Mavericks and the recently released OS X Mountain Lion 10.8.5…

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