Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC and Bloomberg TV.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also covers news on 9to5Mac sister-site 9to5Google. You can read more on his website and follow him on Twitter.

Mark Gurman's Recommended Gear

September 9, 2015

AAPL: 110.15

-2.16
Stock Chart

The day is here: Apple is holding one of its biggest events in company history. Apple is set to unveil a pair of new iPhones (the 6s and 6s Plus) two new iPads (the iPad mini 4 and iPad Pro) a revamped Apple TV set-top-box, Apple WatchOS 2, new bands, and Apple Watch Sport casing colors. We’ll be following the entire event from start to finish, and we’ll also be using this post to issue live updates of the latest information from before the event. We’ll be publishing separate articles detailing all of Apple’s major announcements, but this post will serve as a hub with direct links to all of them. Follow along with us, below:

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September 8, 2015

AAPL: 112.31

3.04
Stock Chart

We’ve already run down most of what we’re expecting from the new iPad Pro, iPad mini 4, iPhone 6s, iPhone 6s Plus, Apple Watch bands, and the new gold Apple Watch Sport colors expected to be announced at Apple’s September 9th event. On the eve of the event, we’ve received some additional details from several sources, which we roundup below.

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September 7, 2015

AAPL: 109.27

-1.10
Stock Chart

Alongside the new iPhones, new Apple TV, new Apple Watch bands, and a gold anodized version of the Apple Watch Sport, Apple plans to debut a pair of new iPads on Wednesday: the larger iPad Pro and a new iPad mini. Since our report last week that the iPad Pro would be unveiled at this event, we’ve gathered a few more details about the device from several sources who have either used the iPad Pro or are familiar with the product.

Unlike earlier iPads, which have started at 16GB of capacity and been designed to appeal in both pricing and size to the masses, even the base model iPad Pro will have features fitting its name. We’re also hearing that it’s coming a little later than originally expected, but will still make it out by year’s end…

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9to5toys 

September 5, 2015

AAPL: 109.27

-1.10
Stock Chart

One of the cornerstone features of the iPhone 6s and iPhone 6s Plus, to be announced next Wednesday, is a screen based on the Force Touch technology from the latest MacBook trackpads and the Apple Watch. However, as we noted in previous articles such as our event expectations roundup from yesterday, the Force Touch feature in the new iPhones will actually be a next-generation version of the technology. According to sources familiar with the new iPhones, the new pressure-sensitive screen will likely be called the “3D Touch Display”…

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September 4, 2015

AAPL: 109.27

-1.10
Stock Chart

Apple’s Wednesday, September 9th event is shaping up to be one of the largest in the company’s history. The Cupertino-based company is planning to unveil several major new products on stage, including a pair of new iPhones with revamped internals, a sequel to the Apple TV, a larger version of the iPad Air, a refreshed iPad mini, and new Apple Watch accessories. The company is also likely to discuss at least two of its latest software platforms: iOS 9 and watchOS 2. We’ve reported the lion’s share of what is to come at next week’s event, so this article outlines everything we’re expecting and adds some new details…

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September 3, 2015

AAPL: 110.37

-1.97
Stock Chart

Apple is indeed planning to release a new version of its 21.5-inch iMac with a 4K display this fall, according to reliable sources. The current plan is to announce the refreshed version of the smaller iMac by the end of October alongside OS X El Capitan and begin shipping the product by the beginning of November. As indicated by references inside of El Capitan, the new 21.5 inch iMac’s 4K display will come with a resolution of 4096 x 2304, which is up from the current model’s screen resolution of 1920 x 1080. Faster processors and improved color saturation can also be expected. The higher-resolution screen will likely raise the price of the new iMac, much like the 5K display raised the price of the 27-inch iMac last fall. Apple may keep around the current 1080P models, much like the lower-resolution 27-inch iMac is still available for sale.

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9to5google 

Apple is making its App Store a bit more social. The company today opened up a new Twitter account dedicated to the App Store’s gaming section. The account, @AppStoreGames, is yet to be officially verified by Twitter, but it was retweeted this morning by the official and verified @AppStore account, which launched a few years ago.

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September 2, 2015

AAPL: 112.34

4.62
Stock Chart

Apple’s September 9th event is set to be one of the company’s largest events in history, as is reflected by the expansive size of its San Francisco venue. Besides a pair of new iPhones, the substantially revamped Apple TV set top box, and new bands for the Apple Watch, Apple is currently planning to debut a pair of new iPads at next week’s event: the long-rumored iPad Pro, and a refreshed version of the iPad mini, according to trusted sources…

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Starting with the iPhone 3GS, every new iPhone has started with 16GB of storage as a base model — a capacity that has come under increasing fire as both videos and apps have grown in size. Despite new capabilities and the presence of 4K video recording in the new iPhones, sources say that the new iPhone 6S and iPhone 6S Plus will retain the same storage tiers as the current iPhone 6 and iPhone 6 Plus: 16GB, 64GB, and 128GB. On-contract pricing will also be the same as the 2014 models: $199, $299, and $399 for the iPhone 6S, versus $299, $399, and $499 for the iPhone 6S Plus. We previously posted images of pre-production next-generation iPhone components that indicated that the 16GB option could remain.

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electrek 

The fourth-generation Apple TV, set to be unveiled at an event on September 9th and released in October, will feature a mix of new and familiar hardware, according to reliable sources. While the new device will sport a much faster processor than the current Apple TV, a color-matched remote control, and a somewhat larger body, it will lack support for 4K video streaming and have the same basic ports as the third-generation model…

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August 31, 2015

AAPL: 112.76

-0.53
Stock Chart

New Apple TV will look similar, but thicker (image via Michael Steeber)

Although iOS devices and the App Store have transformed the handheld gaming market, the first three Apple TV generations did not attempt to challenge Microsoft’s XboxNintendo’s Wii, or Sony’s PlayStation game consoles for complete control of living room TVs. According to sources with knowledge of the product, the fourth-generation Apple TV will actively compete for TV gamers with updated hardware, software, and peripherals that will debut at Apple’s September 9 event in San Francisco.

One of the next Apple TV’s tentpole features will be near-universal Siri control, a feature hinted at in Apple’s invitation to the event. But the other will be deep support for gaming, representing Apple’s largest-ever effort to lure players from traditional consoles. In addition to the convenience of downloading games directly from the Apple TV’s built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhones, iPads, and iPod touches…

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Apple’s summer “Apple Camp” program for students will expand to become a year-round program beginning in September, according to a message from Apple Retail head Angela Ahrendts to employees this week. Ahrendts also noted that field trips and programs for teachers will also become year-round. Here’s Ahrendts message to employees on the matter, per Apple Retail employees:

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August 30, 2015

AAPL: 113.29

0.37
Stock Chart

Rough mockup of fourth Apple TV vs. third Apple TV by Michael Steeber

With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV

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9to5toys 

August 28, 2015

AAPL: 113.29

0.37
Stock Chart

A series of new, high-resolution photos we have obtained show new features coming to the next-generation iPhone 6S and iPhone 6S Plus. First, comparisons of the front glass indicate that the new devices will sport upgraded front-facing FaceTime cameras with bigger sensors. The white phone in our images is a current iPhone 6, while the black plate is an iPhone 6S component. The presence of larger sensors likely indicates a higher pixel count up from the current 1.2 megapixels, as well as new functionality…

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Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.

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Apple is planning to retire its long existing One to One training program within Apple Stores on September 28th, according to a memo sent this week to Apple retail employees. One to One launched in 2007 as a $99 per year subscription program where a Mac user could make appointments with a “Creative” at an Apple Store to learn more about using their Mac and creating content with either consumer or professional applications. Apple cites “fewer customers” signing up for One to One as the reason behind the service’s upcoming closure:

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9to5google 

August 27, 2015

AAPL: 112.92

3.23
Stock Chart

Earlier this year, reports began to suggest that Apple would launch the iPhone 6S and iPhone 6S Plus in an additional color beyond the Space Gray, Silver, and Gold options that have been available in the popular iPhone 6 and iPhone 5s. Since then, there have been conflicting rumors regarding Apple’s color choice: some (including the Wall Street Journal) have claimed that the new iPhones would come in “pink,” while some analysts have referred to the color as “Rose Gold” (the discrepancy could be attributed to the similarity between colors). Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name…

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While Apple will unveil a pair of next-generation iPhones at its September 9th event, the iPhone 6S and iPhone 6S Plus, don’t expect a new 4-inch “iPhone 6c” to show up on stage. Sources say that while Apple has been working on a new 4-inch iPhone with the capabilities of last year’s iPhone 6, the device is not yet ready to ship. Interestingly, Apple has also internally prototyped a new, smaller iPhone with a 3.5-inch display, the same size of the iPhone’s screen from the first model in 2007 to the iPhone 4S in 2011, but it does not appear that the company plans to move forward with actually releasing such a device.

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One of the marquee upgrades to the iPhone 6S and iPhone 6S Plus will be a major revamp to the camera system. For the first time since the iPhone 4S launch in 2011, the iPhone camera’s megapixel count will be upgraded: Apple will be moving from the 8-megapixel sensor on the iPhone 6 to a custom imager billed as 12-megapixels in both of the new iPhones, according to sources. The 12-megapixel camera will mean that the new iPhones will be able to take larger, higher-resolution photos than before. Because of an upgraded image signal processor that comes as part of the new A9 system-on-a-chip, the new sensor will not wash out or otherwise decrease the quality of photos, according to sources.

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electrek 

Apple is preparing to bring some motion from the Apple Watch to the iPhone 6S. One of the new device’s differentiators over its predecessor will likely be a spiced up set of animated wallpapers, according to three sources who have used internal iPhone 6S prototypes within Apple. The new animated wallpapers come from the same family as the set of “Motion” watch faces that dominate the main screen of the Apple Watch, where the user can choose from jellyfish, multi-colored butterflies, or brightly colored flowers.

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