Mark Gurman

@markgurman

Mark is an award winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Mark Gurman's Recommended Gear

April 1, 2015

Apple today officially launched a version of its Apple Store iPhone trade-in program for China, as noted on the individual store pages for China’s Apple Retail Stores.

As is the case in the United States and several other countries with Apple Stores, the program allows a user to bring in an older iPhone model and trade in that device for gift card credit toward the purchase of a new iPhone; the program will most likely not allow a customer to trade in an iPhone toward the purchase of an Apple Watch. But as contrasted with the U.S., France, United Kingdom, Germany, Canada and Italy, the new China program is limited to iPhones and iPads, and will not support non-Apple smartphones.

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March 31, 2015

Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.

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9to5toys 

March 30, 2015

In line with our report from earlier this month, Apple today launched its first trade-in program for non-iPhones in its Apple Retail Stores. The program allows users of select Android, Windows Phone, and BlackBerry phones to bring in their devices and receive credit toward the immediate purchase of a new iPhone 5c, iPhone 6, or iPhone 6 Plus (but not an Apple Watch). Apple first launched its standard iPhone Reuse and Recycle trade-in program in 2013, and the company expanded the feature to the iPad last year. Apple made today’s announcement on the individual retail store pages, indicating that the program is so far now available in the U.S., France, United Kingdom, Germany, Canada and Italy, and multiple retail sources say that the program has indeed gone live today. A version of the iPhone trade-in program that does not support non-iPhones is launching this week in China.

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9to5google 

March 29, 2015

While Apple will offer extensive in-store sales and try-on experiences in Apple Stores, the company will also allow customers to virtually try on an Apple Watch or Apple Watch Edition and receive setup support, according to sources. Prior to purchasing either of two higher-end Apple Watches, customers will be able to video chat with an Apple Online Store representative who will personally try-on and model Apple Watch collections and band combinations. Additionally, as we noted in our prior article about Apple Watch Edition sales perks, Edition customers will be able to have a “personalized pre-sales experience” either over phone or online chat…

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Apple won’t offer special business pricing, financing, and bulk discount options, like it does with Macs, iPhones, and iPads, for the Apple Watch at launch, according to sources. However, business customers will still be able to make their purchases via the dedicated Business Teams at some Apple Stores…

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While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans. Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a “magical” display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase. Below, we detail the entire customer experience for the upcoming Apple Watch launch…

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electrek 

After hiring a new team of fashion sales and marketing experts from Yves St. Laurent, Louis Vuitton, and Burberry, Apple has developed a unique Apple Store purchasing experience just for the 18-karat gold Apple Watch Edition, according to sources briefed on the launch plans. When a customer interested in the Apple Watch Edition enters the store, he or she will be given no-wait access to a dedicated Expert, who will provide a personalized “journey” from the beginning of the appointment until the end, as much as one hour later. There will even be a new option for at-home video conferencing rather than in-store personal setup. By design, it will be more “elegant” than the budget-focused experience Apple Watch Sport customers receive…

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March 26, 2015

Earlier this week, we noted that Apple has opened up a new web portal for business owners to order Apple Pay decals to promote their support of the service. Now, these stickers have begun arriving to those who have ordered. As can be seen in the image gallery below, the decal pack includes a placement guide, multiple stickers, and a tool to apply the stickers. Thanks, Michael.

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If you want to buy the Apple Watch model of your choice at an Apple Store at launch, you should consider pre-ordering online or through an Apple Store reservation, sources have told 9to5Mac. Due in part to the number of different models, Apple Watch inventory at many Apple Stores in the United States will be heavily constrained at launch, with priority given to reservations, meaning that Apple Watch availability for random walk-in purchases on day one will be noticeably tight.

As one source at a flagship Apple Store said, “we’re told to treat launch day as if there will be no walk-in stock.” That doesn’t necessarily mean there will be absolutely zero Apple Watch units to buy at launch if you don’t have a reservation, just that the specific Apple Watch variant a person wants will be far harder to come by at launch than some previous iPhone models.

Of course, inventory will vary depending on the store’s location, including state and country, with China expected to have larger stock allocations. But several sources across the United States are reporting a similar emphasis on the majority of stock being available solely for reservations at launch. Besides the U.S. and China, the Watch will be available in Canada, France, Japan, Germany, and the U.K. at launch.

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March 25, 2015

While some had assumed that it would be possible to book an Apple Watch try-on appointment ahead of the April 10th Apple Store preview kickoff, several Apple employees have told 9to5Mac that the booking process will actually begin on the 10th — the same day appointments will commence. Customers will be able to book 15 minute appointments, which are not necessarily required, via the Apple website on a computer or via the Apple Store iOS app. Apple Store employees have been instructed to promote the Apple Store app during in-store purchases leading up to the 10th, which Apple hopes will result in more booked appointments to try on the Apple Watch. Earlier this week, we profiled how Apple Store employees will begin providing customers fashion advice when the Apple Watch launches on April 24th. Thanks, FruitStandCrazy.

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9to5toys 

March 24, 2015

The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.

Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.

Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.

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March 21, 2015

Apple has made a small, but helpful, change in the way that iOS 8.3 can make phone calls via Siri. With the launch of iOS 8.0 last fall, Apple added a feature to Siri that allows users to activate the service hands-free by saying the phrase “Hey Siri” if the phone is plugged into power. However, if a user asked Siri to make a phone call via the “Hey Siri” hands-free command, the call would strangely not automatically transfer to speakerphone. Based on our tests, this will change in iOS 8.3. As can be seen in the screenshots above, if a user asks Siri to make a phone call through speakerphone, the call will actually be made on speaker phone…

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March 19, 2015

Apple SVP Jeff Williams announcing ResearchKit
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Following the introduction of ResearchKit at this month’s Apple event, Apple executives Jeff Williams and Bud Tribble held a question and answer session with Apple employees regarding the new initiative, according to a source who provided a transcript of the conversation. Williams, Apple’s Senior Vice President of Operations, is the top executive in charge of Apple’s health engineering initiatives, including the Apple Watch, HealthKit, ResearchKit, and fitness software. Tribble is a Software Engineering Vice President with a medical background as a doctor, and he organized many of the partnerships for both HealthKit and ResearchKit…

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9to5google 

March 18, 2015

Apple will introduce several major initiatives to ready its retail stores for the Apple Watch’s launch in April, according to sources briefed on the upcoming changes. Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 or more try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience. Additionally, they will be given the opportunity to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.

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March 17, 2015

Apple today released a trio of OS X security updates for the Safari web browser, labeled 8.0.4, 7.1.4, and 6.2.4 for OS X Yosemite, Mavericks, and Mountain Lion, respectively. The updates revolve around fixes for WebKit:

Impact:  Visiting a maliciously crafted website may lead to an unexpected application termination or arbitrary code execution Description:  Multiple memory corruption issues existed in WebKit. These issues were addressed through improved memory handling.

Impact:  Inconsistent user interface may prevent users from discerning a phishing attack Description:  A user interface inconsistency existed in Safari that allowed an attacker to misrepresent the URL. This issue was addressed through improved user interface consistency checks.

The updates are available from the Mac App Store’s Software Update tab. An update is not yet available for OS X 10.10.3, which includes Safari version 8.0.5.

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Despite reports that NBC Universal is not involved in negotiations for Apple’s upcoming subscription TV replacement service, NBC still hopes to arrive on the Apple TV as soon as the second half of 2015, according to a source with knowledge of NBC’s digital roadmap. A recent presentation slide provided by the source shows that NBC wants to launch Apple TV, Amazon Fire TV, and Xbox apps during the second half of this year, following its existing apps for iOS and Android devices. NBC also would like to add new affiliate stations, Nielsen Rating integration, and support for Google’s Chromecast

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electrek 

March 16, 2015

Apple has informed employees today that is launching a new volunteer program today that will push employees to assist their local communities. The program is called the “Apple Global Volunteer Program,” and it is soon launching in the United States, Sydney, Australia, and Cork, Ireland before a larger rollout across the world. The program is said to be available for both retail and corporate employees.

Here’s Apple’s memo to employees:

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