Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC and Bloomberg TV.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Apple started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone 5se, iPad Air 3Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also covers news on 9to5Mac sister-site 9to5Google. You can read more on his website and follow him on Twitter.

Mark Gurman's Recommended Gear

March 17, 2015

Apple today released a trio of OS X security updates for the Safari web browser, labeled 8.0.4, 7.1.4, and 6.2.4 for OS X Yosemite, Mavericks, and Mountain Lion, respectively. The updates revolve around fixes for WebKit:

Impact:  Visiting a maliciously crafted website may lead to an unexpected application termination or arbitrary code execution Description:  Multiple memory corruption issues existed in WebKit. These issues were addressed through improved memory handling.

Impact:  Inconsistent user interface may prevent users from discerning a phishing attack Description:  A user interface inconsistency existed in Safari that allowed an attacker to misrepresent the URL. This issue was addressed through improved user interface consistency checks.

The updates are available from the Mac App Store’s Software Update tab. An update is not yet available for OS X 10.10.3, which includes Safari version 8.0.5.

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Despite reports that NBC Universal is not involved in negotiations for Apple’s upcoming subscription TV replacement service, NBC still hopes to arrive on the Apple TV as soon as the second half of 2015, according to a source with knowledge of NBC’s digital roadmap. A recent presentation slide provided by the source shows that NBC wants to launch Apple TV, Amazon Fire TV, and Xbox apps during the second half of this year, following its existing apps for iOS and Android devices. NBC also would like to add new affiliate stations, Nielsen Rating integration, and support for Google’s Chromecast

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March 16, 2015

Apple has informed employees today that is launching a new volunteer program today that will push employees to assist their local communities. The program is called the “Apple Global Volunteer Program,” and it is soon launching in the United States, Sydney, Australia, and Cork, Ireland before a larger rollout across the world. The program is said to be available for both retail and corporate employees.

Here’s Apple’s memo to employees:

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9to5toys 

iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…

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Less than a week following the previous seed, Apple has released build 14D105 of the upcoming OS X Yosemite 10.10.3 to both developers and users of the Public Beta. Apple has not yet said when 10.10.3 will be released to all OS X Yosemite users, but the increase in seeds in recent weeks likely indicates that a wider launch is fast approaching. As we’ve previously detailed, 10.10.3 will include the all new iCloud-based Photos app for the Mac, developer APIs for the new Force Touch Trackpad on the MacBook and MacBook Pro with Retina display, and a new Emoji picker across the system.

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March 13, 2015

Early this year, we posted the first screenshots and details of an early version of the Apple Watch Companion application for the iPhone. Now that the application is bundled into iOS 8.2, developer Hamza Sood has activated the Apple Watch Settings portion and has shared a view of screenshots. As can be seen in the full gallery below, the interface is dark black, like the Activity app for fitness revealed yesterday, and includes all of the functionality we detailed earlier. Some interesting new settings, however, were revealed today, such as one for assigning a left or right wrist to the Watch, Handoff support, Haptic Strength, and volume levels. The Apple Watch will be released on April 24th, with pre-orders beginning on April 10th.

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9to5google 

March 12, 2015

A few weeks following the previous beta, Apple has released build 1498g of the upcoming OS X Yosemite 10.10.3 release. The next Mac software update includes support for the new iCloud-based Photos app, improved Gmail login, and new, more diverse emojis. To support the new Force Touch trackpad in the new 13-inch MacBook Pro with Retina display and the new 12-inch MacBook, this new build also adds APIs:

This beta of OS X 10.10.3 contains new developer APIs that work with the Force Touch trackpad in the new MacBook Pro (Retina, 13-inch, Early 2015) to allow a new level of interactivity and control within your apps.

Force click. Apps can have any button, control, or region on the screen respond to a press of stronger pressure. This Force click can provide a shortcut to additional functionality within the app.

Accelerators. Pressure sensitivity in the trackpad enables apps to give users greater control. For instance the fast-forward button in media playback can speed up as pressure increases.

Pressure sensitivity. Drawing and other creative apps can take advantage of the pressure-sensing capabilities of the trackpad to make lines thicker or give the brush a changing style.

Drag and Drop. Apps can add the springLoaded property to their controls so they can react to a Force click gesture while in the middle of performing a drag, for instance to immediately open a new target for the drop.

We’ll keep updating this post with new changes as they are discovered. Apple has also released a new iOS 8.3 build today.

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March 9, 2015

Today’s the day: Apple is holding its “Spring Forward” event at the Yerba Buena Center for the Arts in San Francisco, California. This article contains the latest updates from the event in live blog style; all of our detailed individual stories from the event are now summarized at this link. The event officially began at 10 AM Pacific/ 1PM Eastern time, and our live coverage is below.

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March 6, 2015

Hundreds of iOS developers have been working with Apple in secret Cupertino-based sessions on apps for the Apple Watch, and now we’ve learned that this list includes game developers. According to two sources, multiple “mass market, casual” game developers have been in the running to show off light games on stage during Monday’s “Spring Forward” event in San Francisco. While Apple could end up not showcasing games next week, we’re still told that they are championing the idea of light weight gaming on the Apple Watch. As one source said, “the iOS gaming ecosystem will be well represented on the Apple Watch despite [the simplicity] of the Software Development Kit (SDK)…

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electrek 

Just ahead of the finalized Apple Watch’s presentation at Apple’s March 9th “Spring Forward” event, sources with hands-on Apple Watch experience have revealed a collection of new details about the device’s features to 9to5Mac. Our sources have offered new information on the Watch’s real-world battery life, health and fitness features, apps, and experiences using Apple’s next-generation touchscreen hardware…

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Apple has asked developers who attended secretive Apple Watch app development workshops in Cupertino across January and February to hold off on announcing their applications, according to multiple high-profile developers. These people say that Apple has asked developers to not provide in-depth details, revealing screenshots and videos, or launch information about their applications until after the event at the very least. In some cases, Apple has even asked developers to wait until late March or early April to announce their applications…

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March 5, 2015

Post to the community
9to5toys 

Apple won’t take the wraps off of its upcoming Beats-based music streaming service at its March 9 “Spring Forward” event, according to music industry sources briefed on the launch timeline. Instead, Apple currently plans to introduce the service, at least in beta form, at its Worldwide Developers Conference (WWDC) in early June. The WWDC keynote likely takes place on Monday, June 8th, and that’s the event where the debut will occur. The new iTunes music streaming service is based on technology acquired from Beats Music, including curated playlists, cloud-based libraries, and offerings customized to the musical tastes of individual users. The service will be priced as high as $7.99 per month, which is less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio…

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March 3, 2015

With next week’s Apple Watch event fast approaching, Apple has revealed its retail selling strategies to employees, including a focus on “three key features” and a plan to encourage Watch customers to upgrade or switch to new iPhones. According to selling guidelines provided by sources within Apple Retail, Apple believes that “many customers have already decided they want an Apple Watch,” and will use the Watch to “position the benefits” of purchasing a compatible iPhone model. Retail employees have been told to ask customers about their iPhone usage habits, their favorite feature in iOS 8, and if they use health and fitness software on their iPhone…

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March 2, 2015

Apple has always allowed customers to test over-ear headphones

Apple has always allowed customers to test over-ear headphones (Getty)

Apple will begin allowing prospective customers to test out in-ear headphones prior to purchase within Apple Stores, according to several employees. Due to sanitation concerns, Apple has been reluctant to allowing customers to try out in-ear headphones, but a new solution called Demo Kits will solve this problem. Beginning this week, when a customer is interested in purchasing in-ear headphones, an Apple Store employee will have the ability to create a custom Demo Kit that holds up to six different models of in-ear headphones. These kits will include a fresh pair ear tips and alcohol cleaning wipes so that the try on process is sanitary…

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9to5google 

Apple today released the first Public Beta of the upcoming OS X Yosemite 10.10.3. The new release includes the iCloud-based Photos application for the Mac, new Emojis across the system, and simpler login to Google accounts for profiles with two-factor authentication enabled. This beta is labeled as build 14D87, which is the same as the second 10.10.3 beta for developers, which was released a week ago. The Public Beta is available in the Mac App Store Software Update tab for registered beta users. Apple plans to release the first Public Beta of iOS 8.3 in mid-March, according to sources. Thanks, DJ!

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In addition to discussing the international Apple Watch launch and accessibility efforts at a briefing in Germany, Apple CEO Tim Cook teased “a whole ton of announcements coming shortly about all of the apps coming” for the Apple Watch, according to employees in attendance. Cook first highlighted the use of the Apple Watch in hotels by saying that “some of the best hotels in the world” will allow Apple Watch users to use the wearable to unlock room doors.

Additionally, Cook said that the Apple Watch hotel applications will even be able to replace the check-in processes for some hotels. “So people are beginning to think about doing not only cool things with their apps, but how it changes their whole business,” Cook said. As highlighted at the first Apple Watch event in September 2014, Starwood Hotels has already announced that it is working with Apple on an app for the Apple Watch…

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Screenshot 2015-03-02 07.25.30

Apple Watch Accessibility Settings

Apple told employees during a week at the flagship Berlin Apple Store in Germany that the company will increase its focus on product accessibility by putting executive Lisa Jackson in charge of the efforts, according to people in attendance. Asked by an Apple Store employee if the Apple Watch will include accessibility features, Cook reportedly replied:

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electrek 

Speaking at the Berlin flagship Apple Store last week, Apple CEO Tim Cook told employees that the Apple Watch will not be exclusive to the United States in April, according to employees in attendance. Specifically, Cook said that the Apple Watch will launch in Germany during the month of April. It’s possible that the Apple Watch will launch first in the United States in early April, with Germany and other countries following later in the month, but it definitely appears that the Watch’s rollout will be more aggressive than the first iPhone and iPad launches…

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