Michael Steeber

Apple Via del Corso opens in Rome on May 27 at 10 a.m. With magnificent architecture and a space designed to gather and learn, Apple is celebrating the creativity of one of the world’s most historic cities.

Apple Piazza Liberty in Milan, Italy is celebrating creative exploration with a new art installation at the store’s public amphitheater. The Moral of the Story, a work by French artist Neïl Beloufa, will be displayed from May 21 through September 20.

Apple Stores are open and welcoming customers to get hands-on with the new 24-inch iMac, iPad Pro with M1, and next generation Apple TV 4K. At select locations, custom new window displays highlight the spectrum of iMac colors from every angle.

When the first Apple Stores opened their doors twenty years ago this week, it wasn’t Apple’s first step into brick and mortar retail. Nearly four years earlier, Apple began a program to reimagine how Macs were sold. That desire to improve the customer shopping experience ultimately led to the Apple Store you love today.

Apple today announced a new accessibility service called SignTime coming to Apple Store and Apple Support customers. The service will connect people with AppleCare and Retail Customer Care teams using sign language. SignTime launches May 20.

On May 19, 2001, Apple opened its first two retail stores in Tysons Corner, Virginia and Glendale, California. Now you can revisit the world’s first Apple Store exactly as it appeared twenty years ago on grand opening day through an interactive augmented reality experience.

This week marks twenty years since the first Apple Retail Stores opened their doors. From suburban malls to landmark architecture projects in the world’s top cities, the story of Apple Stores is one no individual can tell. It took a global team, still growing today, to shape a crazy idea from dream to reality and prove the skeptics wrong. Here are twenty highlights from along the way.

Twenty years ago this week, Apple opened its first brick and mortar retail stores to applause, cheering, and seemingly endless lines of smiling faces. What started at two malls in Tysons Corner, Virginia and Glendale, California became a tradition spanning two decades, generations of customers, and more than five hundred new stores.

May 20 is Global Accessibility Awareness Day, and Apple is celebrating by making its most popular virtual Today at Apple sessions even more accessible.

Apple’s long-term vision for Rome is about to become a reality with a grand new store steeped in history. First previewed last January, Apple Via del Corso is the result of intense collaboration between countless talented teams across many years.

Starting today, AirTag and a collection of matching accessories are available to purchase and try hands-on at Apple Stores that have fully reopened. If you’re unable to visit an Apple Store location, augmented reality experiences allow you to compare Apple-designed AirTag accessories and discover Precision Finding from home.

“The sessions have been like tiny art galleries.” Han, a Creative Pro at Apple Carnegie Library, summed it up best in a discussion with illustrator Ohni Lisle on April 14. The event was the 19th of 21 virtual sessions held over the past 12 weeks thanks to a partnership between Today at Apple and It’s Nice That. Through those tiny galleries, more than 20 leading artists and a global audience of creatives shared profound ideas for a post-pandemic world.

On March 13, 2020, Apple closed all of its retail stores outside of Greater China in an effort to slow the spread of COVID-19. As regions around the world eased and imposed new restrictions, Apple reopened stores with additional safety procedures and temporarily reclosed other locations. In the US, each state responded differently to the virus, which may leave you wondering: is my Apple Store open?

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Apple will mark Earth Day this year with virtual creative sessions hosted in collaboration with artist and author Oliver Jeffers. Families and individuals can sign up for two live events on April 22.

Adobe has been gradually updating its Creative Cloud apps with native support for Apple Silicon Macs. Today, Premiere Rush gets an upgrade.

Apple will soon open a new retail store The Bronx, New York City’s northernmost borough. On Friday, Apple publicly posted job openings for the new location on its Jobs website, inviting candidates to apply.

Today at Apple creative sessions are returning to Beijing with the in-store energy people love. Starting this month, customers can visit the new Forum at Apple Sanlitun and hear from local artists, photographers, musicians and developers.

In the heart of Music City, the rhythm never stops. Singing and spirited nightlife are the drumbeat to a melody of visitors, residents, and artists sharing their love of music.

Creators are discovering new ways to tell immersive stories through augmented reality (AR). Driving the adoption of AR is a new generation of apps, tools, and technologies that democratize art creation and make virtual worlds instantly accessible to anyone. The evolution of AR from a novelty to an essential communication tool will unlock new experiences for artists, teachers, shoppers, travelers, students, and more.

Apple is coming to the heart of Music City with a bright new store at Fifth + Broadway. Apple Downtown Nashville opens March 29 in the cultural hub of the city.