Seth Weintraub


Publisher and Editorial Director of the 9to5 Sites.

  +SethWeintraub (850,000)

Seth Weintraub is an award winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts.

It turns out that his hobby blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to and adding the gear and deals site.

For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.

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Seth Weintraub's Recommended Gear

September 19, 2014

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When you are on hold with Apple (let’s face it, it happens), Apple should play your Beats playlist to you.  It shouldn’t be that hard to set up.  Apple knows your phone numbers and uses caller ID already. They can equate that with your user account. From there they know things like your music in iTunes and theoretically that will tie into Beats.

It would be even better if you could create a playlist in iTunes called “Hold Music” so you could specifically set your own hold music.


It seems like every week there is another revolutionary use of smartphones with the potential to change the way we do things. Smart Vision Labs has created such an invention with the help of the iPhone and its low-light 8-megapixel camera.  In short, what it does is enable is quick and inexpensive eye prescription diagnosis with a portable lens hooked up to an iPhone. The invention allows doctors to carry around in their pockets what used to require a visit to the optometrist’s office.

This week, we spoke with Smart Vision Labs co-founder Marc Albanese. Check out our interview and demo in the video below. expand full story

September 17, 2014

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Once a Mac always a Mac:

Thanks! There were moments, like there are on any job, where I’d tune out a bit because most of my dialogue was pretty much the same. I was always jealous of John (the PC) because he got to do all the fun stuff, all the heavy lifting. But I certainly never considered it “another job” – I always knew how lucky I was to have that. Mostly because I was getting paid to hang out with John (a dear friend) and laugh. Doesn’t get better than that. I use a Mac, yes. I genuinely do like their products #HireMeAgain

In all of the hoopla over the new iPhone 6/Plus, T-Mobile in the US and EE in the UK got themselves a pretty big exclusive (for now). T-Mobile has been offering Wifi calling for years but it’s recently come to the iPhone – and with the iPhone 6 and 6 Plus, gets even better with cell/wifi handover. (T-Mobile partnered with Gogo to enable texting and voicemails on participating airline journeys as well).

Wifi calling, for some, may be the type of feature that makes or breaks a carrier relationship. With it, you can make calls anywhere there is a wifi signal. That means basements, country homes and even foreign countries are all now open to making and receiving calls from your carrier phone number… expand full story

September 12, 2014

We polled you before the iPhone 6 announcement and we know things change at the last moment so we want to know which iPhone you got (if you got through):

Which color and GB size?… expand full story

September 10, 2014

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International Data Group (IDG) is shutting down Macworld Magazine, the long time Apple periodical according to tweets by staff and conversations I’ve had with personnel.  Dan Miller, Editor, Macworld tweeted the following:
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The website will remain open [although as a shell of its former self -ed] with a reduced staff according to Miller, who himself is leaving in a month.

As a former contributor and fan of it is sad to see the publication go. Ironically, the transition from print to digital hastened by Apple’s own iPad and other online tools made the publication one of the last remaining Apple publications in print.

There’s no word yet on the fate of the annual trade show of the same name that has also taken a hit since Apple stopped attending. We’ll update as we hear more.

Update: Dan Miller wrote in to clarify that he never implied that the magazine “would be a shell of its former self”  (even though most of the names and faces that were the backbone of the magazine have been let go). expand full story

September 9, 2014

September 8, 2014

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September 7, 2014

The iPhone 6 leaks are coming fast and furious ahead of Tuesday’s event. This latest video is a supposed review of the iPhone 6 in Mandarin. We won’t know how legit it is for another 48 hours but it is certainly convincing.

One notable feature of these latest leaks is the Passbook (which they conveniently failed to open) icon which looks to have a Credit card on top. Update: The Weibo Account owner opened up Passbook and screenshotted (below)


A brief translation of the video from Stan1028 below (more in comments): expand full story

September 3, 2014

August 31, 2014

We reported in May that Apple was expected to launch an iPhone payments system with the iPhone 6 and iOS 8.

Apple wants to replace yet another daily tool with your iPhone: your wallet. Executives from the Cupertino-based technology company have begun discussions with directors from retail store chains about a mobile payments service, according to a source with direct knowledge of the talks. Previous reports indicated that Apple is exploring new payments services through discussions with executives from existing payments companies. These latest mobile payments-related discussions, which have occurred with retail store brands such as those that sell luxury clothing and premium goods, have taken place over the past couple of months, according to the source. The source declined to be named and requested that the identities of the companies talking to Apple not be published.

Subsequent reports echoed that same Information including naming Visa as a partner.  Re/code today reports that Apple has signed up a major American financial institution to work on its iPhone wallet program.

Apple has reached an agreement with American Express to work together on its new iPhone payments system, according to sources familiar with the talks. American Express is one of several partners Apple will need to sign up before it can launch its new payments plan, which sources say it plans to announce at its September 9 product event.

Apple’s new payments system is expected to let iPhone 6 owners use their phone in place of a credit card or cash to pay for goods in brick-and-mortar stores. Customers will present their phones at the checkout counter of partnering retailers to transmit payment information to complete a purchase. It’s not clear which retailers have signed on to accept such payments.

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August 30, 2014

Re/code via sources unknown says today that Apple has been considering the $400 price point for its wearable, expected to be announced on September 9th and available for sale in 2015.

Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year.  Sources say consumers should expect a range of prices for different models including lower priced versions.

The price positioning is reminiscent of Apple’s latest product launch, the iPad, in which price points of $1,000 were batted around before Steve Jobs took the stage and conjured up the jaw-dropping $499 starting price point.

But without knowing about the wearable product, how can we judge the price point… expand full story

August 29, 2014

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August 26, 2014


We’re 2 short weeks away from Apple’s iPhone 6 announcement and that of course means it is almost time to trade in your current but now outdated tiny iPhone 3/4/5/s/c. Giving your non-sapphire 4-incher to a friend or relative? That’s nice of you but for those in the US who prefer cold hard cash, there are lots of great options out there.

In years past, we’ve put together roundups (2013, 2012) that include 12 different options but things change pretty quickly so we wait right until launch week to update ours.  This year, Statista compared the major US trade in options out there two weeks ahead of time to find the best pricing.

The TL;DR is that Amazon gives you the most credit for an iPhone across all carriers and models and we’ve had good success here using Amazon. Additionally, Amazon credit for most of us is almost as good as cash (compared to say Best Buy where we might not be making another electronics purchase in the near future). That said, Amazon doesn’t offer the iPhone directly as a purchase and many folks will prefer to use the credit to directly buy their next iPhone.

As for cash money options, Glyde and NextWorth seem to be the winners with Gazelle bringing up the rear in most cases (Gazelle is offering a price lock which might be driving down their current offer).

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Stay tuned for our launch day guide and see results for all carriers as of yesterday below: expand full story

August 21, 2014

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Update: Apple says services have been restored shortly after 3 pm.

Readers have been reporting and now Apple has confirmed that many iCloud services are down. The problems began just after 1 PM ET today and appear to run the gamut of Apple’s Cloud services.

Thanks: Jake, Dom, Mike and everyone else who sent this in! 



GeekBar’s Weibo account just posted (via G4Games) schematics which appear to show an iPhone 6 model with 128GB of NAND Flash storage. The images, above and another below, show that Apple may finally blow out the storage on the iPhone and bring it in line with the iPad Air. It also presents the question of whether or not Apple will create another price tier or if they will remove one of the middle or bottom tiers.

The image below shows that the NAND storage in this particular schematic are provided by Toshiba and that Hynix and SanDisk are providing storage for other models which are listed at 16GB and 64GB.

Also, earlier reports have claimed that Apple might offer some premium features on the bigger 5.5-inch iPhone 6, which could get exclusives like more storage. We’ll find out all of the answers on 9/9.

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August 20, 2014

Tesla -6.0-

Tesla Motors, known for changing the automobile industry with its innovative electric cars, will update its Model S firmware in the coming months to allow owners to start and drive the Model S with only an iPhone. While it isn’t yet exactly certain how this will work, there is speculation that it will involve Touch ID and may coincide with the launch of iOS 8 next month. The above screenshot of Version 6 is said to be in late beta stages and being finalized for full rollout now.

Tesla’s iPhone app won our 2013 app of the year and the ability to start the car and drive it would continue down that same innovative road.  Other systems for starting a car and driving it from a mobile phone already exist for 3rd parties like Viper and others.

Tesla has been busy snapping up Apple employees over the past year. Only weeks after poaching Apple Mac Hardware Vice President Doug Field to run Vehicle Design, Tesla snapped up Director of Manufacturing technology Rich Heley. Then security researcher Kristin Paget joined in February. Also, much of Tesla’s UI design team comes from Apple.

Tesla CEO Elon Musk was also spotted at Apple last year and while speculation was that Apple was considering a buyout (shot down) or becoming an investor in Tesla’s battery Gigafactory, perhaps Musk was simply looking to better integrate the iPhone with his cars.

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August 19, 2014


Parallels Desktop has been with the Mac almost as long as it has run on Intel hardware.

Today, the company announced the 10th major release of its industry-leading virtualization software for Macintosh and mobile. It has more of what makes Parallels so special: Performance, integration and features.

Parallels has an important place in Apple history because it allowed many people who needed a few Windows applications over the last decade to buy and enjoy the Mac OS. In effect, it helped deal with Microsoft’s monopoly on software in the desktop era.

For many people that continues today. Microsoft still makes its Office suite a little bit handicapped on the Mac. Gamers know that to get a wider variety of games you need to run Windows. Developers need different environments, browsers and OSes to test their software on. And, probably most painful, many companies still require Windows to run proprietary apps or connect to antiquated network servers.

Speaking of Windows, Microsoft has made it harder for Parallels to integrate the Windows installation so you’ll have to do it yourself from with a Optical media or a USB port.  In v9 of Parallels, you could buy the image from Microsoft and then install from an image in a matter of minutes.


The new Parallels 10 offers the following performance improvements:

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