Apple airs new ad for the holidays: ‘The Song’

Continuing its ‘From one gift come many’ campaign, Apple has published a new commercial entitled ‘The Song’. The ad depicts a young woman listening to a song on a record player, from her youth. The girl then learns the tune using their guitar, recording the tune on a Mac.

The girl then leaves an iPad preloaded with the same song for an older relation, her grandmother, provoking the same emotions of her childhood and memories. The ad concludes with a Happy Holidays message from the company. Apple describes the ad with the following prelude on its website:

Some gifts create a million more. Watch as one budding musician uses Mac and GarageBand to make a heartfelt song for her grandmother.

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Apple seeds third OS X 10.10.2 beta highlighting fixes for WiFi, Mail, & VoiceOver

Yosemite 10.10.2 beta

Apple has seeded a new build of pre-release OS X Yosemite 10.10.2 highlighting focus ares including WiFi, Mail, and VoiceOver. The third tester preview of OS X 10.10.2 brings the build number up to 14C81f following build 14C78c released earlier this month. We’ll update with any notable changes spotted in the new release for testers. Read more

Production of next year’s A9 chip reportedly underway, Samsung may take 100% of orders

a9

Production by Samsung of the A9 chip destined for next year’s iPhones and iPads is underway, according to a report in Korea’s Electronic Times.

According to industry insiders on December 11, Samsung Electronics began production of Apple’s A9 in the Austin plant in the US using the 14nm FinFET technology. Samsung has production lines capable of FinFET process production in Austin, US and Giheung, Korea, but began to produce A9 only in Austin as it is in the initial stage.

It had been reported back in July that Samsung had received some orders for the chips, which the company effectively confirmed in October when the president of the company’s chip-making division said that profits would improve once it began supplying its latest-generation chips to Apple …

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Protesters stage brief but noisy demonstration at Apple Campus in support of contract workers

apple

Around 100 protesters organized by the United Service Workers West union and the Rev. Jesse Jackson yesterday staged a “brief but lively” demonstration at the Apple Campus, calling on the company to create better pay and conditions for low-paid contract workers.

Jesse Jackson last month wrote to Tim Cook urging the company to create “world-class working conditions” for contractors like security guards, who are not entitled to the same job security and perks as direct employees. He requested a meeting with Cook, which took place a few days ago …

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More leaked Sony emails reveal possible locations for Steve Jobs biopic

Michael Fassbender will reportedly play Steve Jobs in the upcoming biopic

Michael Fassbender will reportedly play Steve Jobs in the upcoming biopic

While we’ve already learned some interesting details about the upcoming Steve Jobs biopic from the recently leaked Sony Pictures files, it seems there’s still more to be gleaned from the company’s documents. As the Verge notes today, new emails have revealed the possible settings for the film, which include “two auditoriums, a restaurant, and a garage.”

Those locations were included in an email sent from screenwriter Aaron Sorkin, who, along with director Danny Boyle, will be taking the film to Universal Pictures for production after working with Sony on it for several years.

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Canadian watchdog looking into Apple’s carrier deals for possible anticompetitive behavior

iphone

Apple’s Canadian mobile carrier contracts are being evaluated by the country’s Competition Bureau after accusations of anticompetitive behavior from unnamed source, Reuters reported today.

The anonymous accuser claims that the agreements with Canada’s cellular carriers contain anticompetitive language. There’s currently no evidence to support those claims, but the Competition Bureau is still in the process of acquiring a court order for documents that could back them up.

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Apple fast tracks CarPlay hardware development w/ official MFi specs for head units

carplay

Apple’s new CarPlay iOS feature has recently arrived through a limited number of in-dash vehicle entertainment systems and aftermarket products, but Apple has now introduced official guidelines for companies building CarPlay hardware through its Made-for-iPhone/iPad/iPod (MFi) licensing program, according to sources.  Read more

Fresh supply chain rumor reiterates Apple Watch headed for mass-production in January

apple-watch

A report by Taiwan’s United Daily News claims that Apple supplier Quanta will begin mass-production of the Apple Watch in January, echoing an earlier supply-chain rumor from September. It claims that the initial production run will be between three and five million units.

The report says that there have been ‘breakthroughs’ in yield issues, and that the company increased its production staffing from 3000 to 10,000 workers in the second half of the year, with further recruitment ongoing …  Read more

United Airlines buys iPhone 6 Plus for all its flight attendants to handle payments, manuals & more

iphone-6-plus-landscape-mode

United Airlines announced today that its more than 23,000 flight attendants will soon be carrying the 5.5-inch iPhone 6 Plus for company use and servicing customers. The airline says it will be rolling out Apple’s phablet to its flight attendants starting next year during the second quarter and be used for onboard retail transactions, accessing company email and the airline’s website and internal network, and viewing airline manuals for policies and procedures. Read more