AAPL Company January 29
AAPL Company January 28
Apple looks to continue its rapid expansion of its retail stores according to a reliable local report from MacReports. The report claims that Apple is working towards launching another retail store in Istanbul, Turkey. The company is reportedly assembling a team to lead the process, as well as advertising new available positions in Turkey relating to the opening of another retail store.
Apple has acquired education technology startup LearnSprout for an undisclosed sum, via Bloomberg. LearnSprout’s software lets teachers track student progress and test scores, organize class achievement targets and more school-oriented features. The acquisition follows Apple’s announcement of iOS 9.3, which includes several major new features for iPads in education, including multi-user account switching.
LearnSprout’s features were mainly marketed at PC and Mac users. With an Apple acquisition, it is likely the technology will be ported to iOS as Apple continues to push iPad into education sectors.
Apple today has announced a voluntary recall and exchange program for a select number of AC wall plug adapters used in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. America is not included in the recall. Apple says that in “very rare cases” the two-pronged Apple wall adapters could break and create a risk of electrical shock if touched.
AAPL Company January 27
Apple retail chief Angela Ahrendts has recently sat down with Fast Company for a brief interview in which she discusses what her first two years at Apple have been like. Ahrendts previously was the CEO of high-end fashion retailer Burberry. Ahrendts notes of the strategies she’s employed to improve Apple’s retail chain, including her strategy of treating them just as she would treat an executive.
Apple has long been rumored to have an interest in the virtual reality market, but the company itself has always remained quiet on the technology. That’s not an unusual strategy for Apple, though, as it often only makes very general, or even negative, comments about a technology until it is ready to announce its own foray into a market. During the company’s earnings call for the first quarter of 2016, however, CEO Tim Cook was asked about his opinions on virtual reality.
Speaking on the call, Cook said that he thinks virtual reality has some interesting applications and noted that he doesn’t think it is a niche market, a comment often used against the technology by its naysayers. “I don’t think VR is a niche,” Cook said. “It’s really cool and has some interesting applications.”
This begs the question as to what exactly Apple has planned for virtual reality. There are a variety of possibilities, some of which companies like Google have already capitalized on. As we’ve learned in the past, however, Apple has no problem with launching its own version of a technology later in the game. So, let’s talk about some of the potential places in which Apple could implement virtual and augmented reality technologies…