AAPL Company ▪ August 31
Apple has announced a new partnership with Cisco that will result in a “fast lane” for enterprise customers using iOS devices on Cisco’s networks and push iPhone and iPad into Cisco’s enterprise environments. At a joint event today, Tim Cook reportedly said Apple is “all in on the enterprise” while calling the Cisco deal “the Holy Grail” of partnerships.
With Apple’s support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.
The Cisco partnership adds to Apple’s increasing effort at targeting business with iPhones and iPads. Last year Apple established a connection with IBM that has resulted in several dedicated enterprise apps for iPhone, iPad, and Apple Watch. Apple is also said to be working with over 40 companies to make the iPad a better tool for business.
New Apple TV will look similar, but thicker (image via Michael Steeber)
Although iOS devices and the App Store have transformed the handheld gaming market, the first three Apple TV generations did not attempt to challenge Microsoft’s Xbox, Nintendo’s Wii, or Sony’s PlayStation game consoles for complete control of living room TVs. According to sources with knowledge of the product, the fourth-generation Apple TV will actively compete for TV gamers with updated hardware, software, and peripherals that will debut at Apple’s September 9 event in San Francisco.
One of the next Apple TV’s tentpole features will be near-universal Siri control, a feature hinted at in Apple’s invitation to the event. But the other will be deep support for gaming, representing Apple’s largest-ever effort to lure players from traditional consoles. In addition to the convenience of downloading games directly from the Apple TV’s built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhones, iPads, and iPod touches…
Apple’s summer “Apple Camp” program for students will expand to become a year-round program beginning in September, according to a message from Apple Retail head Angela Ahrendts to employees this week. Ahrendts also noted that field trips and programs for teachers will also become year-round. Here’s Ahrendts message to employees on the matter, per Apple Retail employees:
Apple has recently hired a lead engineer from Microsoft’s HoloLens team, leading to more speculation that it could be working on its own augmented reality project behind the scenes.
Piper Jaffray’s Gene Munster first spotted the change of positions for Nick Thompson, who was reportedly previously leading audio hardware engineering efforts for Microsoft’s Hololens augmented reality project: expand full story
AAPL Company ▪ August 30
Rough mockup of fourth Apple TV vs. third Apple TV by Michael Steeber
With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV…