The eight reasons Morgan Stanley thinks it’s time to buy AAPL

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Morgan Stanley analyst Katy Huberty is advising investors that now is the time to buy AAPL shares – and not just because the iPhone 6 is on the way.

Huberty gives eight reasons (via BusinessInsider) for believing that the price of AAPL stock is likely to increase. None of them are new, but the combined effect is persuasive, she argues …  Read more

Apple adds 21 artists to iTunes Festival London lineup, including Lenny Kravitz & Ryan Adams

Screenshot 2014-08-18 23.17.01

Apple today announced several new bands and solo artists that will be appearing at the 2014 iTunes Festival in London next month along with Pharrell Williams, Maroon 5 and more for a total of 60 acts. Among the new additions to the lineup are Lenny Kravitz, Ryan Adams, and The Script.

The annual festival will be held in London’s Roundhouse over the course of September, as well as streamed online for viewers around the world. Apple is partnering with radio stations and other outlets in the UK to give away tickets to fans. The complete list of new additions the line up is below:

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Apple releases OS X Yosemite Developer Preview 6 with new wallpapers & icons

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Right on schedule, Apple has released the sixth preview of the upcoming OS X Yosemite to developers today. This new seed comes two weeks following the previous release, and it likely continues to bring performance enhancements, interface tweaks, and bug fixes. We’ll be updating this post with the changes in Preview 6 as they are discovered. If you find something new, you can let us know at tips@9to5mac.com. The release version of Yosemite is currently scheduled for the later half of October, and it will ship separately from iOS 8, which is not seeing a new beta today. Here’s what’s new:

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Will the iPhone 6 include a reversible USB cable? Recent Apple patent makes it possible.

Reversible USB

The iPhone 6’s packaging might not only include a redesigned smartphone, but a redesigned USB to Lightning cable. While it’s unlikely that Apple will yet-again change the Lightning port introduced with the 2012 iPhone 5 anytime in the near future, a redesigned version of the USB plug could be ready for this fall. Sketchy photos of a reversible USB cable first surfaced on the web last week, and Sonny Dickson yesterday shared another shot of the cables via Twitter.

Like the Lightning connector, the benefit of a reversible USB connector is that it can be inserted into a USB port in either direction. This makes it easier to insert the connector in darkly lit or hard to reach places (like behind a desk). Due to uncertain sourcing, the first batch of photos did not seem completely believable, but digging a little deeper into the situation reveals that Apple readying a reversible USB iPhone cable is a real possibility…

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Apple wins 2014 ‘Outstanding Commercial’ Emmy Award for ‘Misunderstood’ holiday ad

Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…

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Deep iPad discounts at Staples and Target: $199 16GB Minis ($100 off), Airs $130 off AC(starting at $369)

From 9to5Toys.com:

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Confirming our report from earlier this month, Target has revived its $199 iPad mini sale (Direct Link) this morning. At the time of posting it’s available both online at Target.com and at Target retail locations. That’s even $30 less than the retail price of top Android tablets Nexus 7 or Kindle HDX.

We’ve been told by a Target rep that quantities are limited and as such we highly recommend picking one up today. This deal is $100 better than retail and $20 less than Apple charges for a refurbished model. The non-Retina iPad mini features a 7.9-inch LED-backlit display, 10-hour battery life, and dual-core A5 chip.

Seperately, Staples is offering all WiFi-enabled iPad Airs (Space Gray or Silver) for $30 off (Direct link). Coupon code 79449 drops them another $100 yielding $369/$469/$569 on 16/32/64GB Wifi models.

As we’ve said before, these deals often sell out quick so if you are going to make a move, do so quickly.

Also, Apple is widely expected to update its iPads again in October but these prices are at or below what we expect current models to drop to so you are getting Apple’s holiday prices today. Read more

Fair Labor Association publishes data from audits of two Apple suppliers, Apple responds

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The Fair Labor Association, the group that has been performing independent assessments of Apple’s supplier facilities since 2012, today published findings from audits of Apple suppliers it carried out last year after. The reports include assessments of two Apple facilities in Shanghai and Changshu, China (here and here) that belong to Apple’s partner Quanta and also highlight a number of infractions that range from illegal recruitment policies to health and safety concerns and violations of laws related to underage employees working overtime.

The audits were previously included in Apple’s 2014 Responsibility Report with the company saying today that it has worked to improve the work conditions at the Quanta factories since. These are of course isolated events at just two of Apple’s suppliers, and Apple makes it clear in a statement (via TechCrunch) that it will cut ties with companies that don’t meet the FLA’s strict guidelines: Our suppliers must live up to the toughest standards in the industry if they want to keep doing business with Apple. Read more

Apple adds key Vice Presidents, more diversity to executive leadership page

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Apple today has expanded its Executive Leadership Team to include notable Apple Vice Presidents. The team shown on Apple’s official PR Bios website now includes Vice President of Special Projects Paul Deneve, Vice President of of Environmental Initiatives Lisa Jackson, Vice President and Dean of Apple University Joel Podolny, Vice President of Hardware Technologies Johny Srouji, and Vice President of Worldwide Human Resources Denise Young Smith.

Interestingly, each of these positions is fairly new to Apple: Deneve joined from Yves Saint Laurent last year, Lisa Jackson moved over from the EPA last year, Joel Podolny went full-time on Apple University earlier this year, Young Smith was promoted to head of HR earlier this year, and Srouji became head of Hardware Technologies upon Bob Mansfield’s (second) role reduction last year

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Hiring underway for first Apple Store(s) in the oil-rich nations of the Middle East

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If you look at map of Apple Store locations around the world, there’s one very obvious wealthy area of the world without a single store: the oil-rich nations of the Middle East. This now looks set to change, as ifoAppleStore spotted Apple job listings for the United Arab Emirates for the complete range of retail store positions.

The job listings appeared yesterday, and include the full range of store positions from Store and Market Leader, Manager, Expert, Creative and Specialist. The listings also include the Apple Store Leader Program, a 24-month development program for those who have just graduated from higher education …

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Apple shareholders file lawsuit over anti-poaching agreements, claim gross mismanagement and more

Photo: mashable.com

Photo: mashable.com

Apple shareholders are the latest to jump into the fray of a lawsuit against Apple over its anti-poaching agreements with a number of other tech companies. As we’ve previously reported, Apple, Google, Intel, Adobe, and a laundry list of other companies allegedly created illegal pacts to avoid hiring each others’ engineers, allowing each employer to keep its wages low without running the risk of a competitor snatching up its competition with a better deal.

Now, a little over a week after a class action settlement was rejected by the court for being too low, Apple shareholder R. Andre Klein has filed a derivitive complaint on behalf of all Apple shareholders (embedded below) accusing the company of “breach of fiduciary duty, gross mismanagement, waste of corporate assets, and breach of the duty of honest services.”

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