AAPL Company ▪ August 25

AAPL: 103.74

0.62
Stock Chart

The email Apple CEO Tim Cook sent to CNBC analyst Jim Cramer, and which was read on the air, may have violated Securities and Exchange Commission regulations, according to lawyers speaking to MarketWatch. The regulations are designed to ensure that information that may impact a company’s share price is made available to the public in a fair and open way, rather than privately disclosed to particular individuals or entities.

Cook’s email revealed that the growth in iPhone activations “has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks” – information that Apple had not previously disclosed …  expand full story

AAPL Company ▪ August 24

AAPL: 103.12

-2.64
Stock Chart

Last week, we reported that Apple is preparing to launch a couple of significant changes for Apple Retail stores this upcoming Wednesday. Besides demoting iPods to the accessory shelves on the sides of Apple Stores, Apple will be removing the long-existing iPad-based Smart Signs. These are the iPads that sit alongside iPhones, iPads, and Macs in the stores explaining pricing and other pertinent information. Now, we’ve gathered a few more details. First, sources say that this will be a change across all Apple Stores across the globe, not just stores in the United States. More significantly, we now know what will replace the Smart Sign functionality: new dedicated pricing apps on both in-store Macs and iOS devices…

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Apple releases at least one new iPhone every year, and the coverage has become predictable: reviews (accurately) herald “the best iPhone yet,” typically based on “small but important changes that refine the user experience.” Based on everything we know about the iPhone 6S and 6S Plus, you can expect the same narrative again this year — starting with the obligatory sigh of similarity that precedes the review of every S model, and ending with the common recommendation to “go buy one unless you can wait until next year.”

For professional reasons, I’ve owned every iPhone since the original 2007 model, and upgraded every single year regardless of how small or large the differences were between models. This year, for the first time, I sold off my current-generation iPhone to maximize the cash I’d get towards the purchase of a new model, and as an experiment, I went back to using the iPhone 5s (updated to iOS 9) to see whether any of the differences really mattered. After a week with the old iPhone, I can’t wait for a new one: there are a lot of reasons to prefer Apple’s bigger, better 6-series phones. So if you’re on the fence about going from any iPhone 4/4S or 5/5s/5c to a new iPhone 6S, trust me, you’ll want to get ready to upgrade now

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Apple hasn’t officially confirmed its expected September 9th iPhone 6S event just yet, but we now know where Tim Cook will be at the end of next month. Box announced today that the Apple CEO will be joining Box CEO Aaron Levie for a fireside chat to open the enterprise cloud service’s BoxWorks conference in California. The conference runs September 28-30 at Moscone Center in San Francisco with Cook’s fireside chat set to take place on September 29th.  expand full story

$AAPL stock has opened below $100 in the first minutes of trading, erasing any gains since October 2014. Apple’s stock officially opened at $95.12 but has corrected slightly upwards since to circa $101. The fall in share price saw Apple’s market capitalization lose about $60 billion dollars in value today. Although any fall in price is bad news for the company, the 7% fall should not be taken at face value.

The whole market is down with losses across the board: the S&P saw a 5% overall fall — the largest one-day drop for four years. Technology stocks are being affected as much as any other sector. Twitter, Alibaba, Tesla and Netflix all saw falls in the double digits.

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