Apple alerted developers to some App Store price adjustments earlier in the week and the alternative price tier details have now been posted. Apple has added other alternative price tiers in the past, but what’s interesting with these changes in particular is is that they are specifically targeted at offering really low price options for apps in a select few countries.
The new tiers enable developers to set prices for their apps way below the usual $0.99 price floor in India, Russia, Indonesia, Mexico, South Africa and Turkey. (Special pricing for China has existed for some time.)
For example, using the ‘Alternative Price Tier A’ means that apps are priced at 10 Indian Rupees. This is equivalent to about 16 cents in USD. Before the addition, the lowest price developers could charge in India was 60 rupees, which is about 96 cents.
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